Wieting Design

The Role of Design in Branding

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Your design helps define your brand.

Your company’s design plays a huge role in branding by setting the foundation for how consumers perceive and react to your business on and off the web. The right tone, visuals, colors, and fonts make a big difference and evoke different reactions. Through fitting text and imagery, design helps define and support a brand by telling the company’s story accurately and professionally; in turn playing a vital role for first impressions and beyond. While your company’s look should initially entice, it must then support your brand’s messaging with consistency, by sending a clear, compelling message across every touchpoint.

What is your design saying?

Clients instantly judge businesses by their look, and no business is immune. Your design gives clients an immediate glimpse into your company’s message, so consider what your design is saying. A poor design can deter clients, while a well-defined design has the power to create outstanding results for your business with increased engagement, confidence, recognition, brand loyalty, and ROI. Making a connection with your target market through a strong design can set your business apart – this is why it’s so important to understand your clients, business, and goals before proceeding with the development of design.

How to discover your brand’s identity.

The basics of discovering your brand are simple – ask questions to better understand your business, clients, and goals. Dig deep to understand the business & history, mission & values, offerings & competitive edge, target market, and vision. These answers will help determine the right design direction for your business. By working with an experienced designer like Wieting Design, you can discover the style that speaks to your audience best. Click to view our past design projects.

Stay consistent with design and brand strategy.

Once you’ve captured your brand’s voice through the right design, use it across all platforms to maintain consistency in messaging. From business cards and stationary, to websites and social media – consistency in each marketing effort will make your brand stand out among competitors and remain memorable to clients. Design and brand strategy go hand in hand; by staying consistent in your marketing efforts, great results await. Click to view our design and branding solutions.

Wieting Design offers marketing design solutions.

At Wieting Design, we combine technology and art for successful design and branding strategy. For any design project, we first get to know you and your business. Only then do we get to work and create customized design that makes an impression while telling your story, on and off the web. Unique, creative, and made just for you – our design solutions are direct, appealing, and uncluttered – all while making a connection with your audience. 20 years of design expertise combined with our passion for helping clients, makes Wieting Design the leading design agency in Fairfield County, CT. Contact Wieting Design for branding services including graphic design, website design, logo design, video production, and social media services. Contact us here.

 

Wieting Design | Website Design Connecticut

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

Business Card Design. How Important Is It?

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Why use business cards in this digital age when it seems that everyone has a digital device in their hands? Is the traditional business card old-fashioned? NO!

Despite its small size, a business card is critical. It’s the first impression most people see of your business. A business card is one of the most important marketing pieces that you’ll develop for your company, since it is typically the first piece of your marketing materials that a new client will see. You hand them out at meetings, networking functions, and social gatherings. How many times do you meet someone at an airport and hand out business card, right?

An attractive, well thought out business card with all the relevant contact information can capture the attention of your potential customer and help your business remain in his/her mind well after your initial meeting. Business cards enhance credibility, professionalism and legitimacy for your business. DON’T SKIMP ON YOUR BUSINESS CARD DESIGN OR THE PRODUCTION OF IT.

Here are our recommendations about business card design and production:

  1. Go with a 2 sided card – one side can be dedicated to your logo/business name while the other side will have all of your contact information. It’s a cleaner look.
  2. Include your website URL, business e-mail address, your name, title and all contact information.
  3. Make sure the color scheme is consistent with your website design, and all of your other marketing materials. Consistency is key.
  4. Make sure the fonts are large enough for a quick read. You don’t want your potential client squinting to read your information.
  5. Avoid plastic business cards, avoid glossy backgrounds. People sometimes like to take notes on a business card.
  6. Use a nice thick stock, we advise no less then a 120# stock. A nice thick stock says “that you care about your card, and you didn’t cheap out”.
  7. Get a color proof before you print. It will show you exactly how the colors will look in actual (final) printing. Color proofs are submitted before the press proof, and provide the chance to make alterations or to correct mistakes. The last thing you want is to print tons of cards only to find a mistake.
  8. Printing is the last stop, so make sure the printer you hire is a quality printer and can answer your questions, and solve problems.

Business Cards Are Still Necessary

Even in this digital age, they’re still one of the best ways to remind people about your business.

 

Wieting Design | Graphic Design Fairfield County CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

What Is Your Branding Saying About You and Why It Matters?

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Have you ever heard a catchy slogan or jingle on the radio? I’m sure you can recall a flooring jingle or a plumber’s tune. These are examples of strong branding that creates recognition in your community. Branding also allows you to connect with your audience and advertising can be tailored to target your ideal customers. In a business climate where the Internet, social media, and technology create a lot of static, it’s crucial to develop a clear voice and message for your business to help cut through the noise. It also has to be memorable. Your brand is the focus of all your marketing efforts. People have too many choices and too little time; the last thing you want to do is follow the beaten path.

What Does Your Branding Say About Your Company?

  • What does your business do so well that a customer would choose you over your competitors, or even pay more for your product or service?
  • Do you have a great deal of experience in your industry?
  • Do you pride your company on an excellent customer experience?  

These types of differentiating factors are building blocks to your brand that will draw in customers, generate word-of-mouth, and help give your brand value.

Why Does Your Branding Matter?

  • Branding will happen either intentionally or passively and it can happen quickly. It’s better to control the message before it’s uncontrollable or acquires an association that doesn’t align with your company’s goals. After all your brand is what the customer says it is.
  • Great branding can make it easier for employees to do their jobs. With a clear company message and personality, branding makes the job of the marketing and advertising teams easier by providing a backbone for their efforts.

As a small business, you may be competing against big brands with devoted customers. That’s why you have to find ways to differentiate–with a solid brand building process of your own. Branding is much more than just a cool logo or well-placed advertisement.You need to do more.

  1. Start small with your branding & remember to focus on your target audience first.
  2. Research your market and competition, then decide how you can convince a customer to purchase from you over them.
  3. Integrate your company’s tagline and mission statement to create a voice that resonates with your audience.
  4. Incorporate this voice and message into every aspect of your business and stay consistent.

If you are looking for help with your brand, then consult a company that knows how to ask the right questions and create the proper foundation. Wieting Design specializes in being able to get to the heart of your company and create a message and look that communicates the right impression to the right people. You deserve a brand that fits your company and showcases your strengths while capitalizing on your target audience.

Are you ready for a better brand to present to your customers and employees? Give us call at 203 414 9692 or email us, we would love to talk to you!

4 Ways to Improve Client Communication

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Communicating efficiently and effectively during a web design or website marketing strategy is key to a successful outcome. The relationship between a client and our agency is a true partnership in where both sides bring vital information to the table. Web design is only partially about the actual design and our designer. Communication plays a large role in how visually appealing your design will be how quickly the project can be completed.

4 Ways to Improve Client Communication

Build a connection. We are people first and foremost and it’s easy to forget this simple niceties when we’re focused on work goals. However, taking the time to start with something other than business talk, gives both sides a chance to strengthen the relationship.

Who Calls the Shots? We’ve all heard the expression “too many cooks in the kitchen” and nothing gets done or it takes twice as long. In business, when too many client reps  are in charge of a project they all tend to make their own changes/opinions. Similarly, sending a messenger to key meetings may halt a design change or important information being lost in translation. Key decision makers must be present at key meetings and presentations in order to maintain quality communication. We would never send a “fill-in” staff member to a meeting, as they’re not the expert on your project and we value the time you spend with us.

How and When to Communicate. As your partnered web design agency, it’s our responsibility to determine the best time and methods for communicating with you, our client. One of the most effective ways to ensure we are delivering constant communication is through monthly review meetings. This is not to say we’re not always available, but a monthly review keeps the project on track and moving towards the goal. Constant communication is extremely important in our development projects because we rely on your feedback. Delays in responding can halt a project from moving forward and extend the timeline for delivery.

Communicate on the same level. We don’t understand the complexities of your field of expertise, so we would never assume you understand ours, like how HTML5 and CSS3 are providing the best UX for your project. As the expert in Web design and client communication, we’ll let you know we’re using the latest web development technology to bring your customers an easy to use and navigate website that’s mobile friendly. In the end, we are still talking about responsive design and CSS3 media queries, but we are focusing on the business results instead of the technical execution required to achieve the results. Send us visual examples of what you like, images of your store, brand, products, etc so we can follow your references and give you the best visual design.

Quality communication is not one-sided. It has to flow in both directions: from us to you and from you back to us. The best projects we’ve developed have all been a direct result of consistent, clear communication.

The website and graphic designs we present are about you and your business which is why we take the time, upfront, to get to know you. It’s really about our clients that make Wieting Design the kind of company it is. Call us at 203.414.9692 for free consultation for your next project and get to know us.

How important is your logo?

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A logo is the most important strategic marketing asset a company can have. It is a solid graphic mark that identifies you and only you. Your logo is everywhere; from your website, to your business card. Logos are there to identify, not to explain. Creating a logo whether it is simply a typography treatment or symbol is essential to your business. A logo and professionally-printed materials show that you are committed to both your business and to your clients. We get many calls from clients wanting a website and are willing to put dollars toward a good solid website but don’t really care about a logo or don’t understand the value. Do you know that a logo is quite possibly the most important strategic marketing asset a company can have.?

Creating a good solid logo takes time with many elements to consider. A well-designed logo can be as simple as beautiful typography, or a clean understood “icon”.  It does not have to be complex, in fact many companies are keeping it simple.

Here are some tips when thinking about a logo design:

  1. Don’t be wowed by a trendy graphic.  Remember a trend is what’s hip or popular at a certain point in time but in a year or two it will fade  and your logo will appear outdated.
  2. Once you have a logo, stick to it. While it may be tempting to change your logo every time a new ideas comes into your head this can be counterproductive. Building a brand name takes time and clients may see your constant logo changes as a lack of stability. Clients like consistancy.
  3. Keep the design of your logo clean and simple, your logo is like your personal billboard, you want someone to see it, read it and understand it in 5 seconds or less. It must be ledgible and clear to read.
  4. Something that looks great on your computer screen may not translate well when printed, it is important to have your designer take you through the process of selecting a PMS color to ensure the color will translate well.  Get print outs before you go to press, so you know what your getting before you spend dollars getting it printed. Always keep in mind that your logo will potentially be used in many different places. For example stationary, fax, newspaper ads, etc and it is essential it reads well across all platforms.

There are many other elements that should be considered when designing your logo, like a tag line explaining what you do.  For example if you are a interior designer your name might not be enough, you might want and should  consider adding “interior designer” so people know what you do.

A good, successful company logo will express the company’s image so that it transcends merely one product or service. Unless you can see into the future, most companies will shift and change as they grow, making it imperative that your brand identity is able to shift and grow with you. You want your logo to grow with you as well as any other printed materials you develop.

In general, your logo should embody the following key rules:

  • Fonts should be simple and easy to read.
  • Utilize simplistic graphics as attention-getting elements.
  • Find a color pallet to fit the feel of your company.
  • Use symbolic elements that portray simple ideas that are easy for a client to understand and remember.
  • Take into consideration your target audience.

View our logo design

Need a logo design? Give us call at 203 414 9692 or email us

Wieting Design | CT Logo Design

 

CONTACT US

Wieting Design, LLC
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o: 203.414.9692
e: cindy@wietingdesign.com

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Serving: CT, Fairfield County CT
Hartford  CT, New Haven County CT