Have you ever heard a catchy slogan or jingle on the radio? I’m sure you can recall a flooring jingle or a plumber’s tune. These are examples of strong branding that creates recognition in your community. Branding also allows you to connect with your audience and advertising can be tailored to target your ideal customers. In a business climate where the Internet, social media, and technology create a lot of static, it’s crucial to develop a clear voice and message for your business to help cut through the noise. It also has to be memorable. Your brand is the focus of all your marketing efforts. People have too many choices and too little time; the last thing you want to do is follow the beaten path.
What Does Your Branding Say About Your Company?
- What does your business do so well that a customer would choose you over your competitors, or even pay more for your product or service?
- Do you have a great deal of experience in your industry?
- Do you pride your company on an excellent customer experience?
These types of differentiating factors are building blocks to your brand that will draw in customers, generate word-of-mouth, and help give your brand value.
Why Does Your Branding Matter?
- Branding will happen either intentionally or passively and it can happen quickly. It’s better to control the message before it’s uncontrollable or acquires an association that doesn’t align with your company’s goals. After all your brand is what the customer says it is.
- Great branding can make it easier for employees to do their jobs. With a clear company message and personality, branding makes the job of the marketing and advertising teams easier by providing a backbone for their efforts.
As a small business, you may be competing against big brands with devoted customers. That’s why you have to find ways to differentiate–with a solid brand building process of your own. Branding is much more than just a cool logo or well-placed advertisement.You need to do more.
- Start small with your branding & remember to focus on your target audience first.
- Research your market and competition, then decide how you can convince a customer to purchase from you over them.
- Integrate your company’s tagline and mission statement to create a voice that resonates with your audience.
- Incorporate this voice and message into every aspect of your business and stay consistent.
If you are looking for help with your brand, then consult a company that knows how to ask the right questions and create the proper foundation. Wieting Design specializes in being able to get to the heart of your company and create a message and look that communicates the right impression to the right people. You deserve a brand that fits your company and showcases your strengths while capitalizing on your target audience.