Wieting Design

Website Development CT: How Bad Code Can Affect Websites

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Behind the scenes, your website’s source code works to tell the site how to look and perform; but what happens if your website is coded poorly? Despite maintaining a beautiful look on the front end to visitors, bad code can greatly affect how the site performs in the long run. Just because you can’t see or don’t completely understand the building blocks of your website, doesn’t mean these features should be ignored.

Poor code affects:

SEO (search engine optimization) – Information on the back end including page titles, meta descriptions, and links are created on the back end and play a big role in how search engines evaluate and rank websites. Your site needs to follow good SEO practices with a proper code, so that your page ranks where customers can find you.

PERFORMANCE: The source code gives the site instructions on how to perform, and with bad code your site gets bad instructions. These bad instructions can result in inactive links and slower loading pages, affecting the overall user experience. It’s important for your site to engage visitors and bring them towards your call to action; this can only be accomplished through a well performing site.

MAINTENANCE: Making updates and ensuring website security both depend on how the website is created on the back end. Bad code makes updating the website difficult and can even leave sites at risk for hackers. Once a website is built, its owner should be able to edit and update as needed without the help of a designer or developer, and this can be done with a well coded system.

LONG TERM COSTS: While a quick, low budget site may seem like a good idea initially, it may result in more time, energy, and money spent later on to fix. Your site is a reflection of your brand and works for you over and over again. It’s a project worth investing in and taking your time on to ensure that your site’s design and function come together as one with proper code.

What to do if your site has bad code:

If your custom site is outdated, loads slowly, or isn’t ranking as well as it should, then its code should be reviewed. If needed, an experienced web developer can help correct the existing site on the back end or create a new website with clean, high quality code.

Make the most of your website beyond just its look, and only work with an experienced and reliable web developer. At Wieting Design, a full service graphic and website design agency in Fairfield County, CT (Connecticut), we have over 20 years experience in website development to code your site correctly. Click to see our past website projects.

Our developer and designer come together for all website projects to combine style and function for your site. Contact us to discuss your website needs and to ensure that your site is working to its full potential.

 

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

How to Promote Your Business During Holidays

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It’s the most wonderful time of the year with lots of cheer, family, friends, love, and business promotions. November comes around and it seems like it may as well be December 25th with so many businesses in full-on holiday mode. While it may seem overwhelming, it doesn’t have to be. Take advantage of the season by getting into the spirit and learning how you can master the art of seasonal promotions yourself (note: no carols required, unless of course your clients love them).

Here are tips for advertising during the holidays without overdoing it or getting lost in all the noise:

1. Get in the holiday spirit and incorporate holiday themes and holiday related content into your marketing strategy on and off the web. By incorporating what’s currently relevant, you can increase customer engagement and even improve your SEO. When choosing a holiday theme (traditional, nostalgic, comedic, etc), remember to stay true to your brand and values; your audience will recognize and appreciate the authenticity.

2. Be consistent with visuals and messaging. Whichever theme you choose, be certain to maintain consistency across every touchpoint; from your website and email campaign, to your social media (Instagram, Pinterest, Facebook, Twitter) and any printed material for the season. The details matter and by maintaining consistency, you’ll increase your chances of becoming recognizable and memorable to clients. View our graphic design services.

3. Be creative yet targeted. Your holiday promotion doesn’t have to be loud and in your client’s face; it just needs to make a connection and can be more subtle if that’s what your clients respond to best. Try a holiday video or send a customized email. Show clients that you care for them and the community. It’s a time of giving so you can start by giving, too; this can be done by donating to a charitable cause and inviting the community to join, or offering a giveaway or discount to clients for a limited time.

4. Timing is important for the start of your seasonal advertising and end. Start too early and you may annoy, but start too late and your competitors may have already connected with your clients. Don’t just promote during holiday week; take advantage of the entire month of December. Also keep shipping deadlines in mind if relevant. For any holiday specials being offered, be certain to communicate a clear end date to create a sense of urgency so that clients take action as soon as possible.

5. Above all, know your audience and goals. Before proceeding with any marketing initiatives, you must first understand your clients, their needs, and what it is you’re looking to achieve in your promotional efforts. In anything you do, keep your call to action clear; this may be to contact you, make a purchase, visit your location, etc. Keep up with changing dynamics as well, for example remember Generation Z and Millenials make up a large portion of holiday sales, and they’re highly influenced by social media.

Whether you’re looking to connect with existing clients, gain new leads, improve brand recognition, or more – holiday promotions are a great way to get noticed and make a connection with your target market. Many of the tactics listed above can be incorporated into other holiday promotions for the future, and our team at Wieting Design a full service graphic and website design agency in Fairfield County, CT (Connecticut), can help. Contact us for your holiday promotional needs.

 

Wieting Design | Website Design Connecticut

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

The Role of Design in Branding

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Your design helps define your brand.

Your company’s design plays a huge role in branding by setting the foundation for how consumers perceive and react to your business on and off the web. The right tone, visuals, colors, and fonts make a big difference and evoke different reactions. Through fitting text and imagery, design helps define and support a brand by telling the company’s story accurately and professionally; in turn playing a vital role for first impressions and beyond. While your company’s look should initially entice, it must then support your brand’s messaging with consistency, by sending a clear, compelling message across every touchpoint.

What is your design saying?

Clients instantly judge businesses by their look, and no business is immune. Your design gives clients an immediate glimpse into your company’s message, so consider what your design is saying. A poor design can deter clients, while a well-defined design has the power to create outstanding results for your business with increased engagement, confidence, recognition, brand loyalty, and ROI. Making a connection with your target market through a strong design can set your business apart – this is why it’s so important to understand your clients, business, and goals before proceeding with the development of design.

How to discover your brand’s identity.

The basics of discovering your brand are simple – ask questions to better understand your business, clients, and goals. Dig deep to understand the business & history, mission & values, offerings & competitive edge, target market, and vision. These answers will help determine the right design direction for your business. By working with an experienced designer like Wieting Design, you can discover the style that speaks to your audience best. Click to view our past design projects.

Stay consistent with design and brand strategy.

Once you’ve captured your brand’s voice through the right design, use it across all platforms to maintain consistency in messaging. From business cards and stationary, to websites and social media – consistency in each marketing effort will make your brand stand out among competitors and remain memorable to clients. Design and brand strategy go hand in hand; by staying consistent in your marketing efforts, great results await. Click to view our design and branding solutions.

Wieting Design offers marketing design solutions.

At Wieting Design, we combine technology and art for successful design and branding strategy. For any design project, we first get to know you and your business. Only then do we get to work and create customized design that makes an impression while telling your story, on and off the web. Unique, creative, and made just for you – our design solutions are direct, appealing, and uncluttered – all while making a connection with your audience. 20 years of design expertise combined with our passion for helping clients, makes Wieting Design the leading design agency in Fairfield County, CT. Contact Wieting Design for branding services including graphic design, website design, logo design, video production, and social media services. Contact us here.

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Wieting Design | Website Design Connecticut

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

Website Design Checklist

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It’s exciting to get a visitor to your website, but that’s just the beginning of the journey.

Websites must be well designed and functional, with a clear call to action in order to turn visitors into customers. That’s why your website design is important and below is a checklist of website essentials that will ensure you get the most out of your page. Use this checklist to help answer the question “What should my website include?”

Your website should have the following:

Your own style.

A website is an extension of your brand. It should match the style that defines your business and speaks best to your audience. (Note that you should have a clear understanding of your target market in order to make a meaningful connection with them.) Include a strong, defining design, but remove any excess noise and distractions that may prevent visitors from seeing the most important points such as your competitive edge and call to action.

A clear goal.

While your website should be appealing to the eye, good looks will only get you so far and your website is no exception. It’s more than just a collection of text and images; the site has purpose and everything on it must work together to help achieve this. Determine the goal of your website (this depends on type of business) – is it to drive traffic, generate leads, make a sale, build trust, be a resource of information, etc? You may have multiple goals, but be certain to define these objectives to ensure website success.

User friendly experience.

The journey through your website should be pleasant and engaging. Visitors typically scan sites quickly and within 5 seconds decide if they’ll stay or go, so make the site inviting and easy to read. Once your site passes the first impression test, visitors should be engaged in the content and geared towards the call to action. To ensure a good user experience, the site must be responsive to different platforms (computer, tablet, phone) with the ability to work correctly on various devices. Also make sure that all links, buttons, and forms work.

Easy navigation.

Your website should be informative with easy-to-find facts that explain the who, what, where, and how. Beyond that, have a logical roadmap that makes sense and leads visitors to where you want them to go. Put yourself in the client’s shoes to decide what you’re trying to accomplish and how to best get there. Offer the path of least resistance; have clear links to the most important pages and make navigation and searches simple. Remember that obstacles may deter clients from staying on the web page. Also have strategically placed buttons to put focus on your call to action.

Call(s) to action.

Don’t let the connection you’ve made with visitors on the website stop there. Turn your viewers into clients with a clear call to action (CTA). Depending on the type of business, decide what the CTA is: to buy, sign up, contact, visit, etc. Call attention to this CTA by making it visible with strategic placement that can increase lead conversions. Remember that even if your CTA includes a contact form, you should also include visible contact information throughout the site. In addition to the contact page, you can include contact info on the top and bottom of each page. Be certain to include multiple contact methods such as phone, email, and address. Reaching your business should be easy.

SEO for searchability.

To increase visitors, make sure that the website is search engine optimized. For a higher search engine ranking, use SEO best practices, targeted keywords, external and internal links, and post original and relevant content. Maintain visibility by keeping the site fresh and engaging. Remember that text from images cannot be searched, so make sure that important keywords are visible.

Content management system (CMS).

On the back-end, a great website allows for easy edits and updates. Trends are constantly changing and it’s important to keep up with these changes to stay relevant. To increase a website’s ranking, fresh content helps. Keep your website current with powerful client testimonials, current case studies, blog posts, etc, through the website’s CMS. Remember that successful marketing is an ongoing process, and not a set it and forget it one-time deal.

By following this website design checklist, you can ensure that you create a website with purpose. And that purpose is to bring you closer to your business goals.

Wieting Design offers custom solutions for websites with original designs, as well as WordPress and Squarespace themes to ensure the best option for your business needs and budget. By creating a new site or revamping an old one, we will do more than just create a pretty page. We give these pages the power to work for you as a sales tool that turns visitors into customers. We also offer database management, hosting packages, search engine optimization (SEO), content management systems, and analytics.

See our website samples here https://wietingdesign.com/portfolio/website-design/ and discover the perfect balance of design and function.

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Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

Wieting Design launches Trietta a Wilton based company

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First I would like to thank Vernon Howard for his expertise in the development of this website!  Next I would like to thank Chris John Amorosino one of our awesome copywriters! Great job guys!

What we did for Trietta

The new website invites prospective clients to discover the benefits of working with Trietta. The website is integrated with a suite of services that fully explain Real Estate, Contracting and Real Estate Investment services. Visitors are invited to view Trietta’s project work and will have the opportunity to learn more about subjects like Home Inspections to help sellers and buyers.

We branded Trietta giving them a new look across all platforms, and will be handling the digital communications and online/offline marketing.  Trietta wanted a site that was easy to navigate giving the user a friendly experience. We custom designed this website using the photography that was shot on location and graphics we developed. Over time as Trietta grows we will be adding videos, and various ways to educate the user on all the services they have to offer. The open source content management system allows Trietta’s staff to easily update the website.

We invite to have a look at Trietta.

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Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

 

4 Popular Feel-Good Design Trends

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While design typically varies greatly from business to business, there are design trends that gain popularity and are used across a wide range of industries. Because these popular design trends have a common element of making people feel good (remember rule #1 of marketing: make a connection before making a sale?), their application can be relevant to many types of businesses.

Shutterstock analyzed its users’ search data to determine creative trends that will continue to grow throughout the year. The full list can be viewed here. Our team at Wieting Design scanned through the list to see which of these trends are gaining popularity in the digital design world and why these design trends are effective for branding and marketing. Read through and watch the videos to get a better idea of each design. Maybe you’ll even discover a style that speaks to you and your brand.

Shutterstock’s Creative Trends

1. Fantasy Design – Think imaginary people and places that make you feel oddly content; this includes colorful clouds, mythical creatures, dreamlands, etc. There’s a bit of mystery in the air brought on by the unexplained feeling of happiness made possible by this design. Naturally, people want to see more and learn more about things that they do not understand, which is why Fantasy Design effectively draws viewers in. Feel-good factor? Check.

Watch a Shutterstock video showing samples of Fantasy Designs:
Fantasy – 2018 Creative Trends | Shutterstock

2. Punchy Pastels – The soft, sweet color scheme of pastels is mixed with in-your-face bright colors that demand attention. The bright colors work like neon lights to invite viewers in, while the pastel colors are almost nostalgic with their familiarity resulting in a feeling of calmness. This makes the Punchy Pastels Design effective in being simultaneously eye-catching and soothing. Feel-good factor? Check.

Watch a Shutterstock video showing samples of Punchy Pastels Designs:
Punchy Pastels – 2018 Creative Trends | Shutterstock

3. Ancient Geometrics – These intricate patterns are mesmerizing. The retro yet cultured feel of the symmetrical shapes draws in with the feeling that there’s a deeper story to be told. Shapes such as these are often associated with history, discovery, spirituality, and peace; and in marketing, these shapes can showcase the beginning of an amazing brand’s story. Feel-good factor? Check.

Watch a Shutterstock video showing samples of Ancient Geometrics Designs:
Ancient Geometrics – 2018 Creative Trends | Shutterstock

4. Holographic Foils – Shiny with a hint of old and new, this visual design is everchanging with a wide color palette that allows this design to suit a range of styles. The foil feels like something new is being unwrapped, and coupled with the changing colors brings a perfect balance of today’s quirky digital age. It’s almost like a celebration of the 1980’s and Y2K. Feel-good factor? Check.

Watch a Shutterstock video showing samples of Holographic Foil Designs:
Holographic Foil – 2018 Creative Trends | Shutterstock

Your Company’s Branding & Design

While the ultimate design for your business will be determined based on many factors such as business history, brand messaging, target audience, industry, etc., there’s one factor that should remain the same and that’s the feel-good factor. When your target audience looks at your company’s deliverables, from the website to the paper brochure, they should feel good and in turn comfortable with your brand.

The above creative trends teach us that despite these wide varied looks, the resulting feeling is the same. By incorporating these trends into a business’ design, these good feelings could be that connection that’s needed before making a sale. If you’re seeking graphic design, website design, logo design, video production, or other marketing assistance, contact Wieting Design or view our past projects for inspiration.

If you have any questions please email us or give us a call at 203 414 9692

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

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Serving: CT, Fairfield County CT
Hartford  CT, New Haven County CT