We have been discussing the importance of Search Engine Optimization (SEO) many times in our blogs. Being the backbone of any form of digital marketing initiative, your inbound marketing strategy will remain ineffective unless it gets fine tuned with SEO.
Blog posts play crucial part in inbound marketing and inbound marketing is an unavoidable part of digital marketing. An engaging and useful blog post can become a turning point in making your website achieve higher page rank as well as can help increase the number of repeated visitors.
Google keeps changing its algorithm, so that its website index technique remains a secret. Emphasizing healthy competition is Google’s target. It ensures that only relevant, useful and authentic information tops in the list of organic search results.
After doing some analysis we have figured out some qualities that SEO-friendly blogs should have. Lets’ find out-
Understanding recent SEO trends – Google, being the most popular search engine, every moment a huge number of people click here to get their queries answered. As per the recent trend of Google algorithm, concentrating on having exact keyword matches is a passé. It emphasizes more on analyzing relevancy and usefulness of the blog’s idea and content. Readability and cohesiveness of the blog play a crucial role in getting higher page rank in organic SERPs.
Maintaining High Quality Standards- It is important to maintain high quality standards throughout your blog posts. A quality blog is always organic and free of plagiarism in any form. Make sure the information you are providing to your audience is authentic and if possible add its source that testifies its authenticity. Making grammatical errors will affect blog post’s readability; so, be careful about that.
Including relevant Links- Adding links of useful pages that stand directly relevant to the subject matter and content of your blog post influences escalating your blog post’s quality. It helps Google in analyzing and recognizing the idea and content of your blog post. But before doing that, make sure the links you are providing also bear the marks of quality and authenticity.
Making blog post easy to skim- Not all your visitors will have patience to read each and every word of your blog post. A considerable section of the visitors will simply skim through the article to know whether it will fulfill his need or not. In order to win such visitors’ attention, make your blog easy to skim. An easy to skim blog post usually carries attractive headings and sub-heading that clearly tries to make readers have a quick grasp of what it tries to talk about.
Using Paragraphs- Sensible use of paragraphs attributes to make a good blog. Using separate and sensible paragraphs will not just improve coherency and readability of the blog but also will make it look nice. Each paragraph should have a main idea. You can easily figure it out by questioning yourself.
Attractive Headings and Meta description- Headings should be coherent and created by keeping the potential client’s need in the center. With an appealing headline, you also need well written Meta description. Meta description plays crucial part in making Google understand the subject matter of the respective page. It also increases your chances of getting clicked by searchers. Make sure you do a competitor study and make your heading stand-out in the crowd.
Wieting Design | Social Media Fairfield County CT
Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.
It is good to keep your friends close and your enemies closer. The saying goes true also for enhancing the efficacy of your website’s SEO strategy.
The first step toward building digital presence of your company is creating a responsive website that caters the needs of your prospective clients. But what if your website name is not displayed in search engine results while a prospective client searches something relevant to what your company does!! A vital question pops-up here; is your website visible to the search engine? The answer and the solution of this problem is 
