Wieting Design

Beginners Guide to Google AdWords for a Startup Business

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Beginners Guide to Google AdWords for a Startup Business

A startup company should opt for online marketing windows. Digital marketing can be a serious source of growth for your startup. Good customer acquisition ability can help grow your startup business. Google AdWords is a great customer acquisition tool for online marketing platforms. Add AdWords today to your digital marketing and give your startup business the exposure it deserves.

How AdWords can help your business-

  • It starts generating traffic right away
  • You can easily track your conversion rate
  • Easy to track conversion rate helps you improve the ROI (Return on Investment)
  • It is much easier to find the profitable keywords
  • You can scale your budget
  • It can be the main source of acquiring profitable customers

Google AdWords works through two different network types- Search Network and Display Network (includes Gmail Ads)

Search Network– If you select this network, your ad appears in the Google SERPs (Search Engine Results Page). Ads containing the most relevant keywords to the search queries are eligible to appear in SERPs. Search Network is the most common in AdWords PPC advertising. You actually put texts ads in this network.

Google Display Network (GDN): GDN displays your ads across the numbers of partner websites including YouTube and Gmail outside of Google Search Engine. Your eligible ad will be appeared on millions of partner websites as Google AdSense. In this network you can put several ad formats – text ads, media ads and image ads.

Both networks work differently but each of them is driven by Keywords. We are focusing on search network here because as a beginner it will be easier for you. In this scenario, you must consult with the reputed digital marketing agencies like Wietingdesign.com in order to identify the CPC (Cost per Click) and CPA (Cost per Acquisition). Wietingdesign.com will guide you on how to structure the marketing prospect to generate qualified leads through AdWords.

For a startup business you should keep in mind these following points while using AdWords Search Network as a beginner-

  • Keep low the Daily Budget and CPC: As a beginner you will find it difficult to determine your AdWords budget. It is impossible to know how much traffic your ad will attract at the time of launching. You may spend hundreds of dollars but will get only few conversions. Therefore, you should lower the budget of daily ad spent because you are new in this field. At the very beginning you have to monitor the ad campaign’s performance to determine the future goal.
  • Calculate Return on Ad spent using CLV not CPC: The average CPC for the most successful Keywords will be high. You cannot identify actual ROI using this CPC at the beginning. So, correct way to determine your ROI is to calculate the Life time Value (CLV) of an acquired Customer. In this way you will find that the most successful Keyword is not as costly as you have thought.
  • Test and Track your ad performance: You will find that at the time of launching your AdWords Campaign, the CPAs are much higher than your expectation. At this point you must take help from a digital marketing agency to stop your hard earned money from being wasted. At the very beginning you must test several keywords, bidding strategies and campaign structures to meet your desired CPA goals. 
  • Bidding and Optimization of your Text ads: Launching a campaign is not all. You have to optimize your campaign to bring your text ad on the very first page of Google SERP. Therefore, you need to bid high at starting to earn impressions. If your campaign fails to earn impressions your ad spent will be wasted. Your CPC bid rate must be high to make your ad appear in the first page. Optimize your ads periodically in order to track the most successful keywords combination and text ad structure.

It can take time for AdWords optimization to achieve the profitable marketing advantage that you need. Have patience when you are in initial stage of AdWords. If done correctly Google will boost your ad and you’ll meet your expectations in time. Just keep tracking your ad-campaign cautiously and keep them optimized.

If you have any questions please email us or give us a call at 203 414 9692

 

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

Things To Consider After Your Website Launches

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Your website is ready to launch after a lot of work, money and time.  The hard work of the designers, developers, marketing team and you (the client) have paid off. You have a good solid product to help grow your business. But how do you get the word out? Talking about it to friends is not enough, they already know you.  Your goal is get people who don’t know you or your services to pay attention, to know what your offering and how YOU can help them.

You can’t just launch a website and expect it to act as your sales tool without some help. Launching your website and doing nothing is the best way to undo all the hard work of designing and developing not to mention the dollars you have put in to it.  Here are some suggestions that you should consider during the launch of your new website to get your new site ranking and clients calling!

 

Search Engine Optimization – (SEO)

It is impractical to expect people to know what your website address is directly. When someone is looking for a service they are going to type in that service and town. For example: if someone is looking for a interior design they will most likely put in interior design Westport, CT or kitchen redesign Westport, CT

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

If your site fails to rank well in search engines then you are running backwards from success. A great looking website has nothing to do with generating leads. Engaging content, working keywords, a practical ‘call to action’ along with other strategical approaches to SEO will set up the foundation for your website to rank well, thus getting clicks on your website which leads to inquiries about your products or services.

Hiring a good SEO company is just as important if not more important then hiring a good designer to design and develop your website.  Good SEO implementation will help sales grow. Check out our SEO services and see how we might be able to help you. We offer a variety of search engine optimization packages. We realize all companies are not alike and require different needs based on budgets, the type of website, and targeted locations.

 

Utilize Social Media

It’s no surprise that social media marketing is crucial to business growth.  After all, we’re living in a digital world.  Every business should be allocating time, energy and resources toward social media marketing.

Depending on the kind of company you have and what you have to offer, you need to decide which Social Media platforms will fit your company.  We always say pick at least three and keep it up and keep it strong.

When your ready to launch make sure you are ready with your social media.  Brand it to be consistent with your website graphics and content. Keep posting engaging content periodically for those people, who have a real interest in your products and services. Provide news, latest updates and other information to the user for building awareness. Don’t crave for instant success it takes patience.

Whether you decide to blog, use Instagram, Facebook, Twitter, or Pinterest just keep it going, the last thing you want a potential client to see is a blog post from a year ago it shows signs of disinterest in your business.

For more information on our Social Media services, please contact Wieting Design to see if we can help.

 

E-mail Marketing

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. But with all the “junk” emails we get on a daily basis, be selective of what and who you send them to. Send emails with a purpose!

So why and how should one go about email marketing? Well here are a few thoughts on the matter:

  • Cost – Email marketing is CHEAP, there are no two ways about it. Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is not going to cost you alot compared to other channels of advertising.
  • Success – Emails can be targeting specifically to the ideal consumer. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water .
  • Measureability and Flexibility – With the analytics available today it’s easy to track responses to your emails exactly, in order to work out what parts of your campaign are working and what parts aren’t. With this knowledge, you can then react instantly to modify your campaign strategy if need be.

Send emails to spread announcements as it is a powerful way to keep a good relationship with the existing customers. Please contact us if you have some questions, we would be happy to help you!

 

AdWords (Pay-Per-Click (PPC) campaigns

SEO demands good content to work, but if you have a website that is visually driven you may want to consider an AdWords campaign. An AdWords campaign is an ad campaign within an AdWords account. An AdWords campaign is usually composed of several ad groups. Each ad group serves different ad texts based on the type of keyword a user may type into Google’s search engine to find what your offering. Google AdWords pay-per-click (PPC) is the most effective way to immediately establish your company’s online presence with a new client that is interested in what you have to offer!

If you would like more information on AdWords we would be happy to talk with you give us a call at 203 414 9692 or email us!

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

The Use Of Stock Photography or Original Photography

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Many companies decide to go with stock photos because they feel hiring a photographer is to expensive. When your building a business and putting dollars into a website, logos, and marketing promotions you have to cut somewhere, right?

But if you use stock photos in some cases you may not connect with the user in that personal way as most people can spot stock photography in an instant.  Using professional photography adds a personal touch to make that connection with the user.  Using stock photography has its place for sure but where can you use it and where should you not use it? Here’s some pros and cons when it comes to using stock photography and professional photographs.

Stock Photo Are Flawless

With stock photos you can select the perfect shot, they are beautiful, clear and crisp and these days you can buy great stock photography very inexpensively. With the right selection they will convey your message perfectly in some cases. Stock photos can work well if you use a mix of “professionally shot photography”  in and around your website and marketing materials. But, remember stock photos are identifiable because most likely they have been used before in other marketing promotions and can be a turn off to some potential clients. When you use your own photos you don’t have to worry about having the same photo somewhere else, and you own it.

Building Trust

If your developing a team page for your website, or if your building a website for a restaurant which will require galleries of various food shots, or if your an architect or a interior designer, you should invest in professional photography. These kinds of business’s demand original photography to showcase your personal work. Believe it or not we have seen many websites for builders and architects showcasing projects through stock shots and its very obvious sending a clear message that something is amiss.

So, in some cases one of the ways to build trust is to use your own personal shots to show your work, and get it done professionally.

As a full-service marketing company in Connecticut, we can guide you about the use of stock photography and professional photography throughout your website and other marketing promotions. Give us call at 203.414.9692 or send us an email.

Wieting Design | Graphic Design

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

Whats it like to be a graphic designer in another country?

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Over the years, I have met some very talented designers who have become friends. With Facebook, Linkedin, Twitter, and Instagram you can’t help but talk to other designers and share ideas.  One designer in particular has become a good friend and I asked her to write a blog about “What’s It Like To Be A Graphic Designer In India” 

Written by Dipanjana Paul in her own words.

How it is to become a graphic designer in India

As the composition of marketing strategies is evolving day by day, demand of skilled graphic designers is growing gradually. Though, the visual communication marketing platforms accumulate a huge amount of investments from the first world countries but still the developing countries like, India top the list to supply the skilled resources.

India itself also offers a large extent of job opportunities to the graphic designers in its own land. However, becoming a graphic designer in India is considered as an achievement. Becoming an efficient graphic designer in India is quite tough.

Client’s behavioral approach in India

In India companies demand from a designer, the complete package: skilled with graphics, photography, drawing, textures, patterns, colors, imagery etc and in certain circumstances animation.

As a graphic designer you must also have a good verbal communication skills to convince a client or to understand what a client actually needs. Otherwise, all your efforts will go in a waste-bin as the client might reject your final execution without paying a single penny.

Clients always expect the designer to be a good listener a skilled analyzer to be able to bring out the specific message from a brief. Here comes the real work. A designer needs to collect data from multiple resources and set several solutions to address the issue. Even after creating a convincing graphic design that can be a perfect visual communication, there are chances that the client will find a flaw.

The amazing thing is that most of the clients here in India come with several funny alternatives and it is worth saying that all those alternatives have nothing to do with your graphic designing skills.

What clients expect from a designer

A quality design is determined not only by how stunning the design appears but also how strongly the design conveys the message to the target audience. Like the western countries, companies in India look for the same specializations from the designers, with some additional qualities.

Qualities that a graphic designer must have for becoming successful in India-

  • The challenge to a designer’s creativity is to explore his creative mind in order to achieve an unbeatable design execution, which can not only convey the possible solution perfectly but also convince the client’s expectation.
  • Indian people are very much sensitive to aesthetic values; therefore, the designer must have a strong sense of aesthetics to select right visual elements for the design.
  • Designer must have the knowledge on the cultural practices of the target audience.
  • One must keep in mind the diversity in culture, community, practices, languages, beliefs to execute a strong visual communication. The visual communication should not hurt any community at any point
  • The designer must have a different eye to see an object differently as well as have a passion for arts.
  • Along with having strong knowledge on the digital media side the designer must have powerful marketing skills.
  • A graphic designer must be skilled in – a) diagramming, b) lay outing, c) drawing, d) lettering and e) typography
  • A client always looks to the designer for having an eye for details and excellence in various graphic designing applications.

Career scope of a graphic designer in India

There are so many industries apart from advertisements, web designing and print media, where a graphic designer can experience a vertical growth of his career. Even after having minimum 4-5 years of experience the pay-scale of a graphic designer does not cross the amount of $6000.00 -$8000.00. If you do not have a highly creative mind your career may come to a standstill after 5-6 years. Though the immense growth of the media industry opens opportunities for employment the level of security as well as job satisfaction is still very low in India.

Career growth of a graphic designer in India largely depends on the organization he is working for currently. Therefore, a graphic designer must enrich himself with proficient skills and excellence during the 4-5 working years to open his own organization in future. Graphic Designers initiate freelancing jobs at a very low price just for the experiences and studying in a renowned university helps to get the first employment and staying afloat in the competition is a matter of proficiency.

While many of the demands for a Graphic Designer are similiar across many countries, the concept of using freelancers in India for high end work is low.  But we keep trying! 🙂

 

 

 

How to Create an SEO-Friendly Blog Post

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We have been discussing the importance of Search Engine Optimization (SEO) many times in our blogs. Being the backbone of any form of digital marketing initiative, your inbound marketing strategy will remain ineffective unless it gets fine tuned with SEO.

Blog posts play crucial part in inbound marketing and inbound marketing is an unavoidable part of digital marketing. An engaging and useful blog post can become a turning point in making your website achieve higher page rank as well as can help increase the number of repeated visitors.

Google keeps changing its algorithm, so that its website index technique remains a secret. Emphasizing healthy competition is Google’s target. It ensures that only relevant, useful and authentic information tops in the list of organic search results.

After doing some analysis we have figured out some qualities that SEO-friendly blogs should have. Lets’ find out-

Understanding recent SEO trends – Google, being the most popular search engine, every moment a huge number of people click here to get their queries answered. As per the recent trend of Google algorithm, concentrating on having exact keyword matches is a passé. It emphasizes more on analyzing relevancy and usefulness of the blog’s idea and content. Readability and cohesiveness of the blog play a crucial role in getting higher page rank in organic SERPs.

Maintaining High Quality Standards- It is important to maintain high quality standards throughout your blog posts. A quality blog is always organic and free of plagiarism in any form. Make sure the information you are providing to your audience is authentic and if possible add its source that testifies its authenticity. Making grammatical errors will affect blog post’s readability; so, be careful about that.

Including relevant Links- Adding links of useful pages that stand directly relevant to the subject matter and content of your blog post influences escalating your blog post’s quality. It helps Google in analyzing and recognizing the idea and content of your blog post. But before doing that, make sure the links you are providing also bear the marks of quality and authenticity.

Making blog post easy to skim- Not all your visitors will have patience to read each and every word of your blog post. A considerable section of the visitors will simply skim through the article to know whether it will fulfill his need or not. In order to win such visitors’ attention, make your blog easy to skim. An easy to skim blog post usually carries attractive headings and sub-heading that clearly tries to make readers have a quick grasp of what it tries to talk about.

Using Paragraphs- Sensible use of paragraphs attributes to make a good blog. Using separate and sensible paragraphs will not just improve coherency and readability of the blog but also will make it look nice. Each paragraph should have a main idea. You can easily figure it out by questioning yourself.

Attractive Headings and Meta description- Headings should be coherent and created by keeping the potential client’s need in the center. With an appealing headline, you also need well written Meta description. Meta description plays crucial part in making Google understand the subject matter of the respective page. It also increases your chances of getting clicked by searchers. Make sure you do a competitor study and make your heading stand-out in the crowd.

 

Wieting Design | Social Media Fairfield County CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

WIETING DESIGN LAUNCHES THE CULTIVATED COLLECTOR

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Wieting Design is happy to announce the launch of The Cultivated Collector.  It is always a pleasure to work with great people and the team at The Cultivated Collector have been fabulous and great to work with!  I also want to thank Vernon Howard my developer for doing a great job, thank you Vernon!

Authenticity is at the core of The Cultivated Collector. The provenance of every car they sell, its heritage, pedigree, personality, condition and performance are considered together with clients’ goals and dreams, to cultivate the ideal automotive buying experience. Whether they are seeking to purchase their first distinctive collector car, or are adding to a sizable collection, their clients know that they have thoroughly researched and vetted every car they sell. If you are looking for that special car, The Cultivated Collector based in New Canaan is the place to find it!  –  VIEW SITE

WHAT WE DID FOR THE CULTIVATED COLLECTOR:

Custom Website Design and Development • creative direction
SEARCH ENGINE MARKETING (SEO) • Copywriting • Photography • Ad words campaign

VIEW SITE

 

Wieting Design | Website Design Fairfield County CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

CONTACT US

Wieting Design, LLC
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o: 203.414.9692
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