Cindy Wieting | Wieting Design

Free Online Marketing Tools For Connecticut Businesses During COVID-19

May 19, 2020 by Cindy Wieting

Small businesses have been hit hard with the shutdowns and market disruptions due to COVID-19. As a business owner in Connecticut, I’m here to support others as we work together to make it through these challenging times. Serving as a graphic designer with a heavy emphasis on website design, I am a marketing expert supporting the local community and beyond.

That’s why I’ve put together these free marketing tools your business should be using to bring in leads and new business. If I can assist you in spreading the word about all that your small business has to offer, please reach out to me.

1. Check your website design’s mobile-friendliness

Google’s search engine algorithms heavily favor mobile-friendly websites. Because of this, they offer a free tool that analyzes your website and informs you about areas you need to improve. As a website designer, I like how this tool gives you a good starting place to know what to do next with your website. Plus, no one wants to turn away mobile traffic in today’s world where mobile visitors outweigh laptop and desktop visitors. https://search.google.com/test/mobile-friendly

2. Get on Google My Business (or update your listing)

Google My Business is great for SEO, especially local SEO. Getting setup or taking some time to improve your listing can mean you show up more often in results, especially when people are nearby your business. Regardless of your business strategy, Google My Business is a free way to earn added exposure. It also allows you to collect customer reviews (more on that in the next section). https://www.google.com/intl/en_us/business/

3. Ask customers for Google reviews

When people go searching for information related to your business, what are they finding? Are there other customers talking about what they enjoy about your products and services? Reviews help a potential customer learn more about you and what your products and services are really like. Plus, reviews make for great social media content for your business and callout boxes on your website. Now is a great time to email your current customers and ask for a Google review (and it can help you rank above your competitors on Google business results).

4. Setup Google Analytics on your website

Knowing who your website visitors are and why they are on your website can greatly affect your marketing strategy. And you can identify issues in your digital marketing strategy before they have serious effects thanks to analytics. For example, if traffic from organic search goes down suddenly, you’ll know something is amiss with your SEO strategy. Or if you’re suddenly getting more traffic from social media, you can evaluate why and do more of that as part of your strategy. https://analytics.google.com/analytics

5. Integrate Google Search Console into your analytics

Learn even more about your website visitors when you integrate Google Search Console into your Google Analytics account. Adding Google Search Console can give you more in-depth data than just Google Analytics. And when used appropriately, this tool can help you hone your SEO strategy even more thanks to insights on keywords your visitors use to get to your website. Plus, you can upload your sitemap to make sure Google is always using up-to-date information about your website when indexing. https://search.google.com/search-console/about

6. Learn more about your SEO with SEMRush (free version)

While Google Search Console is a fantastic tool, it only gives you so much insight into your SEO strategy. A free account with SEMRush allows you to track your performance over time related to 10 keywords. Learn about any glaring issues your website has and look for gaps, such as missing meta descriptions. https://www.semrush.com/

7. Explore relevant Facebook and LinkedIn Groups

Social media is a great tool for growing your business. And yet, you might feel like you aren’t growing your pages without advertising. Groups on Facebook and LinkedIn can help you expand your reach and grow your following organically. Just be sure that you abide by all group guidelines for promotions or you might get kicked out. This can be a time-consuming practice as you might have to view many posts to find ones relevant to your business. Choose your groups strategically and use them as a way to showcase your expertise through lead magnets or blog posts when appropriate.

8. Use MailChimp email newsletter sign-up forms to generate leads

Email marketing is a powerful tool to get people interested in your business. Some website visitors might not be ready just yet to make a purchase or reach out for more information. In these cases, a simple email newsletter sign-up can be a happy medium between leaving your website forever and staying in contact passively. MailChimp’s service is free for limited features for up to 2,000 contacts. You can send out a monthly newsletter to stay top-of-mind with your customers and give them a way to keep learning about you to make a purchasing decision. https://mailchimp.com

9.Manage up to 3 social media accounts with Hootsuite

When you’re on social media, you should be spending that time interacting not posting. Schedule your posts in advance using a tool like Hootsuite. You can manage up to three social media accounts and 30 scheduled messages at a time using a free account. And that limit on social media profiles might force you to be strategic in which platforms you choose to be active on. Not every social media platform is right for every business. https://hootsuite.com

10. Create basic graphic design using Canva

Canva provides graphic design templates that you can adapt to meet your marketing needs. Just remember that everything you put out with your business name or logo on it is a representation of your business. Use Canva strategically and work with a good graphic designer on important marketing materials, such as lead magnets, fliers and other pieces intended to convert prospects into customers.

Wieting Design is a Connecticut graphic design and website design agency offering a broad range of services to help local businesses grow. We’ve provided this list of free marketing tools as a service to our community but if we can be of assistance to your business, contact us.

Benefits of bundling design and marketing services with one agency

May 9, 2020 by Cindy Wieting

Small to mid-sized companies have so much to gain from outsourcing marketing efforts. Not only is paying an in-house marketing professional expensive but finding one person with expertise in all areas of marketing is difficult. And that’s why outsourcing makes sense.

And yet, when you have one marketing company producing videos, another designing the company logo and someone else creating a search engine marketing strategy, it can become a full-time job just to manage the various outsourced professionals that you work with.

Instead, the solution lies in finding marketing agencies that can take on more than one area of your creative needs. At Wieting Design, we have five areas of expertise that go hand-in-hand with one another: logo design, graphic design, website design, video production and search engine marketing.

Companies who use multiple services or all of them find that they reap great rewards in a consistent look and feel to their marketing materials. Here’s a look at each service area and how it impacts the other areas.

Logo Design

Strong branding and a clean, recognizable logo are important for helping a business stand out. You want consumers to remember your company with a logo that speaks to what you offer.

But a logo is more than just a good-looking piece of marketing. It can also show off the brand’s personality and tell consumers a great deal about your company in a second or two. And because your logo is presented on so many branded items, you want it to be bold and beautiful.

Pride in your logo is important to exuding confidence and authority in your industry. Whether it’s a plumbing business committing to round-the-clock service when you need it or a new SaaS offering that transforms the way people do business, your logo says a lot.

There are many logo designers out there. Some execute exactly what you ask for, and others guide and provide expertise to help ensure your logo stands up to modern trends while looking timeless 10 years from now. Afterall, no one wants a logo that looks like someone else’s logo because that makes it hard to point out in a crowded marketplace. Your logo should be simple, memorable and enduring.

Graphic Design

Once you have a logo in place, you’ll need to add it everywhere! From packaging to social media, graphic design is a crucial aspect of your overall branding and marketing. Much of the customer buying journey starts with great visuals. From the moment consumers see your post shared on social media to purchasing your product, graphic design plays a role in their decision making.

Whether it’s a whitepaper you use as a lead magnet or fliers you hand out at an event, the initial graphics are what draw in the customer to read more and learn about your company. And believe it or not, customers do judge your business by its looks.

Graphic design that is well executed guides the reader’s eyes from element to element as they learn about important facts and details to drive them toward making a purchasing decision. Graphic design tells the eye where to go and what the most important details are.

Website Design

Company websites serve as the hub of a company’s online marketing. In fact, most offline marketing still leads to a website, making it one of the most important aspects of your business.

And while you could use a generic template for your website, it won’t speak to the customer in the same way a custom-designed website will. A well-designed website makes calls to action (CTAs) clear and directs the visitor to them. Just like graphic design leads the eye where you want it, website design leads the user to click and explore where you want them to.

According to Forbes, brand storytelling is no longer a nice to have; it’s crucial to success. Website design also plays an important role in telling your brand story effectively. Consumers want products and brands they can rave about, and that’s great news for you. Your brand story gives consumers something to latch onto and care about, which can make them brand advocates, translating into referrals.

You have 15 seconds to grab a website visitor’s attention. While the words on the page matter, so do the design, typography and presentation. Use those 15 seconds wisely, and if you’re seeing a high bounce rate on your website, it’s probably time to consider a redesign.

Video Production

Want to make your website and social media stand out? Videos are a strong and effective communication tool and can make your website more interactive. And when you work with the same marketing agency as the one who created your logo and other graphic design, you won’t waste precious time explaining your brand guidelines.

Video production is an art. It’s about more than just picking up a video camera and framing the subject well. It’s guidance on the right setting, mood and tempo. Strong music, stunning visuals and proper pacing make all the difference when you represent your company on camera.

Plus, you’ll want your video production team to have a firm grasp on who your business is and what matters most about the work that you do. Using an all-in-one marketing and design agency can help ensure you get your message across.

Search Engine Marketing

Once you have a stunning logo design and website design targeted at converting visitors into customers, you’re ready to start marketing your business. Driving traffic to your website through SEO is crucial to bringing in new business and making your company discoverable.

Your search engine marketing is an ever-changing aspect of your online strategy. As algorithms change and competitors adjust, you’ll need an expert to help guide you in ensuring you stay at the top of results. Driving high quality leads to your website should be the top goal of your search engine marketing initiatives.

Just like other aspects of your marketing, it’s great to have a partner who already knows and understands your business. The company that creates your website design has a deep knowledge of your goals and online strategy. When you hire the same company for search engine marketing, you get an integrated approach to your online marketing strategy.

Wieting Design offers Graphic Design, Website Design, Search Engine Marketing, Video Production and Logo Design to its clients. While we’re open to all types of projects, we do love it when we get to see marketing initiatives through from design to search engine marketing and everything in between. Contact us for more information on the specialties we bring to your business!

Top 10 website adjustments you should make in light of the coronavirus pandemic

April 20, 2020 by Cindy Wieting

When 2020 began, it looked like a great year for small businesses. The economy was strong, consumer spending was up and most people felt pretty good about their financial position. And within just a few short months, all that changed when the coronavirus pandemic hit the US.

The question for many small businesses is how to survive the coronavirus shutdowns, a downturn in the economy and insecurity in consumer spending. While there’s no magic bullet, there is one area of your business that could hold the key to stability during these trying times: your company website.

Businesses ranging from restaurants to specialty stores are leaning heavily on their websites to help them keep their businesses running. From online ordering to choosing a delivery date and time for local orders, the coronavirus pandemic is proving that your website’s functionality might just be the most important asset your business has.

Here’s a look at the 10 things you should be doing or evaluating for your company website in light of the coronavirus pandemic.

Review your e-commerce capability

Store closures and disruptions in consumers’ daily lives are making them turn to the internet to find the goods they need. Not only are most retail businesses closed, but the grocery stores that remain open are swamped, low on supplies and limiting the number of customers they permit in-store at any given time.

Ecommerce allows you to keep offering your products and services to consumers despite the challenge of closing your physical locations. Even businesses that had an e-commerce-only model should review their website because you might see an increase in traffic and orders. Here’s what to consider for your ecommerce website:

Inventory tracking: depending on what you sell, manual inventory tracking might not work anymore due to an increase in orders. Instead, upgrade your e-commerce capabilities to include automated inventory tracking.
Marketing: does your website make suggestions for related products or products commonly purchased together to try and upsell customers? Do you have the capability to offer specials to your customers when they spend a certain amount of money with your company? There are many marketing opportunities that you can build into an e-commerce website that can help you grow your income.

Pricing features: stop and think about how easy it is to adjust prices on your website. If you avoid sales and changes to your website prices due to it being a highly manual process, you might need to update your e-commerce functionality.Increase your video/interactive offering

Increase your video/interactive offering

During social isolation, people are turning to video to serve their need for human interaction. And with a bit more time on their hands, consumers are enjoying consuming more content than ever. If your business was one that offered in-person training, consider how you might transition that service online to allow your customers to continue learning while they have the time.

All businesses can take advantage of the slower times in the economy to record fresh video content to keep users on their website longer. Offering more content for visitors to interact with can mean visitors spend a bit more time on your website, share your content on social media and expand your reach to new potential customers.

Investing time in adding video to your website will not only benefit you now while things are slower but will continue to be an asset on your website even once everything rebounds. So consider using this time wisely to invest in improving the interactivity and video functions on your website.

Upgrade your employee intranet

Employee intranets offer your team updates and a way to stay connected even while working remotely. Your employees are your greatest asset, so ensure they are well informed and engaged with your company by offering a robust employee intranet.

Companies that have a good intranet can see increased employee engagement, better adherence to company policies and employees who exhibit a sense of belonging. Instant messaging, news articles, and email and text communication will help your business continue to function while employees are out of the office. Review your capabilities and make intranet website design and capability upgrades to ensure you are getting the most out of your intranet.

Ensure your logistics details are accurate

The supply chain is ever-changing right now as each state government makes rulings on permitted businesses. Plus, the coronavirus pandemic is disrupting the supply chain in other countries as well, and that’s a moving target.

Make sure you’re updating information on your website as your company’s logistics, delivery times and guarantees change. Be careful to not over-promise anything to your customers with expectations you aren’t able to fulfill.

You should review your website content every time there are changes in your supply chain, either locally or globally. Your customer communication is crucial to maintaining strong relationships and earning repeat business.

Take a hard look at your online marketing strategy

Businesses that have been running PPC ads or other online marketing tactics might be tempted to stop that spending in light of decreases in income. However, before you pull all marketing spend away from your online strategy, take time to properly review the ROI associated with those campaigns.

It could be that your online marketing is the only thing bringing in business to your company right now, or at least that it’s shouldering a great deal of your income. While it’s tempting to slash expenses to save money, review your full online strategy first to make an informed decision.

Create a continuity plan in case of illness

Small businesses often have only one or two people with knowledge and logins to update a website. If that’s the case, you need to create a continuity plan now to ensure your business survives if any key employees were to get sick for a few weeks.

While it’s an aspect of your business you might not want to plan for, consider if you were unable to work for two weeks – or worse, longer than that. Who would carry on your business? Would orders and requests for information still be filled, or would you have angry customers not understanding what’s happening that is causing them to not hear from you?

Create continuity plans that prepare your business for any number of employees to be out and make sure that multiple people have access and knowledge to update your website in case of an emergency. Quite honestly, this is a good practice to have in place whether or not we’re experiencing a pandemic so see this exercise as an investment in the longevity of your business.Boost your customer communication channels

Pause and review how you stay in touch with your customers. Is it easy for them to contact you? Or did you have a phone number that went to a call center that is now a distributed workforce that’s struggling to keep up with demand? You should offer your customers a variety of ways to get in contact with you, including:

Phone
Email
Text message
Instant messaging

And while you’re reviewing what communication channels you offer your customers, review how easy that information is to find within your website’s current design. No matter what page of your website visitors land on, it should be extremely apparent how they can communicate with you. More than ever, this is a crucial function of your website design you want to make sure is in good working order.

Analyze your website data for clues

Within your website analytics, there are clues about how to grow your business and adjust your website design to earn more new customers. Review these metrics for those hints:

Exit pages: if there’s a common exit page that isn’t an order confirmation or contact us page, review why that page is leading your website visitors to leave your site. There could be issues with mobile accessibility or rendering on that page, the content could be out of date or unengaging, or you might lack a strong call to action.
Bounce rate: your bounce rate can tell you if users are landing on your website but not finding it engaging or too difficult to navigate. Look for ways to reduce your bounce rate to increase your online orders and engagement.
Returning visitors: if your returning visitors are low, consider what you’re doing to get repeat customers. Review your social media and email marketing strategy to ensure you’re communicating with your previous customers regularly. And monitor reviews about your company for clues as to customer service gaps that your website design or ordering process could fix.

Time on page: the time your visitors spend on a page can tell you whether or not your content is engaging, enjoyable and motivating. Pages with lower time on page might need to be revamped to include more content, videos or calls to action to turn visitors into customers.

Update your homepage with relevant information

Your website’s homepage might just be the most important page on your website. When a user lands on that page, they should have a good idea of what you offer and what your value proposition is. If your homepage isn’t doing a good job telling your story, it’s time to review your website design and the content on your homepage.

Additionally, companies that show empathy and understanding of the current situation can earn consumers’ trust. Even if those consumers aren’t ready to spend money with your business or your business isn’t currently accepting orders, your homepage can lead that visitor to stay engaged with your company by following you on social media or subscribing to your email newsletter.

Put customers first

Decreases in income can lead businesses to make changes to their business that put profits over people. While sometimes that’s the only way for a business to survive trying economic times, do your best to put customers first.

Find ways to reinvest in causes your customers care about and support your community however you can during these trying times. Avoid hefty price increases on essential products simply because you can or because many retailers are out of stock on those items. Show your customers that you care and be as authentic as you possibly can.

If your website is lacking in any of these areas, we’d be happy to assist you in updating your website design or graphic design. Contact us to start the conversation about your design needs.

The bright spots that have come out of the coronavirus pandemic

March 18, 2020 by Cindy Wieting

The last few weeks have seen some trying times for Americans as large public events like March Madness, the Boston Marathon, festivals and more across the country have been canceled to help slow the spread of the coronavirus in our country.

In some areas of the world, it can feel like a different time as people are asked to stay home, except when essential. But even though these are unprecedented times and have asked us to stretch our mindset about everyday life, we’ve seen some bright spots that remind us of how great humanity really is.

Those bright spots come in some unlikely places, such as companies offering their services for free to ease idle children off from school and communities banding together to offer a friendly nod and hello at the grocery store despite the necessity for social distancing.

Free resources for kids out of school

Throughout the country, many K-12 schools, daycares and universities closed or moved instruction online. Many parents are working from home and need activities for their children to do, and ideally would like for those activities to be educational.

Companies and organizations have stepped up to help ensure children have access to remote and online learning options. Check out these companies that are now offering their services for free to support parents and their children during this time.

ABCmouse, Adventure Academy, and ReadingIQ are all free for children in school districts that have suspended in-class instruction.
Zoom Meetings offers its products to schools for free to assist with remote learning.
Spectrum and Comcast are offering students whose household is not a current customer free Wi-fi for 60 days to assist with online classes.
Zoos, museums, opera houses and more are offering free virtual tours to help educate and occupy children and adults staying home during the coronavirus.
Disney Plus started offering Frozen 2 three months in advance to help keep children entertained.

Delivery services and shipping costs waived

It isn’t safe for at-risk people to go out and about to shop and purchase food. To help, companies are waiving their shipping costs or delivery fees to help the vulnerable get the food and goods they need without going out. And, these delivery services might help small businesses stay in business during closures and adjustments to their business model to observe social distancing.

Uber Eats and GrubHub are supporting local restaurants that have been ordered to close their dining rooms by offering free delivery services for all independently owned restaurants.
Faced with closing retail locations, many stores are offering free shipping on all orders to ease the stress on people in need of goods.

We’ve learned to appreciate our social interactions

We might have taken our neighbors, friends and local events for granted before the coronavirus forced us to pause such gatherings. Even simple handshakes during business meetings, a hug at a family reunion or a friendly conversation at a grocery store are gestures that we’re all starting to miss.

Heck, we might even miss traditional business meetings now that many people are working from home. Once we return to the office setting when social distancing ends, people might even enjoy meetings to see coworkers, problem solve in person and simply enjoy one another’s company.

In Italy, people are singing from their balconies to entertain one another and avoid loneliness while they stay home. Those that aren’t singing are playing tennis from one window to the next in their complex. It shows just how important social interactions are, and people are unlikely to take those for granted anytime soon.

The outdoors feel like a destination

With so many businesses and other places where people gather closed, suddenly, the outdoors feel like a destination. Thankfully, spring is here in many parts of the country and the warmer weather makes it possible to get outside despite not having many other places to go.

People are headed to parks to get exercise since many gyms are closed, observing social distancing while there of course. Bike paths are filled with runners, walkers and bikers alike. And because there are no events, families have the time and freedom to head out into the backyard and play catch or enjoy other outdoor activities.

Digital communication has taken center stage

We’re social beings, which makes the requirement for social distancing very difficult. Not only that but we also have families dispersed throughout the country that we’re being asked to interact with digitally to avoid unnecessary travel.

With that, we’ve learned how valuable digital communication can be. FaceTime, Skype, and other video services are how many people are communicating with loved ones. And you can use social media to build community and share information with one another while observing social distancing. Text messages make it simple to share precious moments, fulfill our need for social interactions and help us feel sane during the pandemic.

Digital communication channels are helping personal trainers and gyms broadcast fitness classes to help lift the spirits and minds of others. Although many Planet Fitness gyms are closed in light of the virus, they are offering free fitness class streaming from their Facebook page. The service is available for both members and non-members to enjoy and stay fit while at home.

Other fitness organizations are offering their classes for a limited time as well to help keep people motivated and feeling good.

We’re learning how to care for one another

One of the hardest parts about the virus is that it’s something you can’t see, and for the majority of the population, it’s not a huge threat. But for those who have weakened immune systems or existing medical conditions, it poses a very large and very real threat.

The health of one person can affect the health of another. The decision to stay home and observe social distancing can legitimately save lives, and people are willingly making that decision and that sacrifice to protect others.

Each day, people are choosing to put others above themselves. If that doesn’t make you feel good and shine a bright light during this time, we’re not sure what will.

Companies have shown their true care for their employees

Retailers, e-commerce companies and restaurants alike are all sending email messages about their efforts related to the coronavirus. If you haven’t gotten a message about the coronavirus yet, make sure your email is still operational.

These messages can show the care that employers have for their employees. As businesses close their doors to avoid having people congregate, their opportunity to earn money decreases, meaning they’re faced with cutbacks. And while it’s still the early days for coronavirus closures, many companies are choosing to still pay their employees while they are closed.

Taking steps like this shows that companies are there for more than just profits. It reminds us that at the helms of these companies are living, breathing human beings who are trying to do the same things we are: make it through the pandemic and care for one another in the process.

While it might not feel like the best of times right now, people are proving that there is still so much good in the world. We’ll continue to look for the bright spots throughout the coronavirus pandemic as a reminder of what’s at the heart of social distancing: protecting people.

Thank you to the nurses, the doctors, Governor Lamont for taking a lead and most of all – to all of the people who are listening to try to get this Coronavirus under control.

All the best to everyone,

Cindy

COVID-19: PREPARING YOUR WORKFORCE – BY REYNOLDS + ROWELLA

March 11, 2020 by Cindy Wieting

One of my clients Reynolds + Rowella has written blog that is full of great information on “COVID-19: PREPARING YOUR WORKFORCE” In view of what is happening I wanted to share this as I think this has much needed information that will benefit everyone…

While Fairfield County, CT has not yet become a COVID-19 ‘hot spot,’ it’s important for employers to begin preparing now, in the event that the virus takes a foothold in our area. Employers should begin by regularly monitoring recommendations from the CDC, public health agencies, and state officials. Below are additional steps employers can take to help prepare their workforce.

LEARN MORE ON WHAT REYNOLDS + ROWELLA HAS TO SAY HERE

Website Design | Full-Service Marketing Agency | CT, NY, NJ

Wieting Design is a full-service design agency in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website development, website design, graphic design, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

In The Spotlight This Week At Wieting Design: Christine, Senior Graphic Designer

February 25, 2020 by Cindy Wieting

We started blogging about our great team members at Wieting Design, LLC. The people who make it possible!! The ones who work hard and the ones who take pride in their work.

In the spotlight this week: Graphic Designer, Christine

Christine is an experienced designer with a demonstrated history of working in the communications industry. Skilled in Advertising, Integrated Marketing, Direct Mail, Collateral, and Concept Development. Strong entrepreneurship professional with a Bachelor of Arts (BA) focused in Graphic Design from University of The Arts.

She has worked with a variety of clients; Wealth Enhancement Group, KMRD, Constellation Energy, Bloomberg Businessweek, Hadassah, Simone Pérèle, Curve Expo, National Geographic, North Shore Animal League, National Wildlife Federation and Union Underground Pub & Provisions, to name just a few.

Christine believes good design must go hand-in-hand with solid strategy and proven results. A project can’t just be visually appealing, it has to work hard to convey a clear message that meets AND beats a client’s goals across multiple marketing platforms.

At Wieting Design, LLC Christine handles all of our newsletters, powerpoint presentations, concepts for new ideas for our corporate clients that are integrated visually and on message from print to web applications.