Wieting Design

Why You Should Invest In A Good Web Hosting Company

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You Have Just Completed Your Website And Its Ready To Go Live, But Where Will You Host It?

Wieting Design a website and graphic design agency based in Fairfield County CT believes most savvy business owners utilize websites and blogs to promote their business to engage with current clients and to reach new ones. Hosting is part of that process because you need a reliable hosting company to keep your website safe, keep it running fast and prevent hackers. In my experience, most small businesses end up making the wrong choice due to expense not realizing the importance of a good hosting company.

What Happens When You Go With A Less Expensive Hosting Company?

As a business, one of your most important priorities is maximizing profits, right? Choosing the wrong hosting company can have a negative effect on your income due to down times, slow loading times and most important the overall security of you’re website. Here are some negatives that can happen when you don’t choose the right hosting company.

Loss Of Revenue

If your site goes down, your potential customers will not be able to view your website to learn about your products and services. Even worse, if you host an online store, you will lose out on potential sales and income because the user will go to another website. In March 2015, a 12-hour Apple store outage cost the company $25 million.

Negative Effect On Your SEO Ranking

Your goal with content marketing is to rank high so customers can find you. If your site is down repeatedly not only will it give you a lot of headaches but when search engines are attempting to visit, your ranking will be affected due to downtimes and slow loading times.

Security And Malware Attacks

In todays world there is no perfect solution for keeping hackers out. But a reputable web hosting company will back up your data to a remote server making it easy to restore your website in case your site is hacked. They will also assist you with technical support, maintenance and security issues 24 hours a day.

Security on your website should be top notch. If your hosting company is not offering features such as firewall technology, antivirus software and anti-malware applications, you run the risk of losing all of your information or getting hacked. Cheaper web host companies will not offer security applications leaving your site open to being hacked on the Internet.

Go with a hosting company that offers you the best security because if you’re running an online store, you have your customer’s data on it so you want to keep that secure. If that data gets into the wrong hands it could be catastrophic to your customer.

Poor Customer Service

The customer service for your web hosting should be available 24 hours a day seven days a week. That last thing you want if you have an issue is to have to go through submitting job tickets and waiting hours or even days to get it resolved. Whether its a question about the billing adware, viruses or other problems on your site you want a customer service rep right there to help you. If you cannot get in touch with your web host company’s customer service department, it’s probably time to go with a new web hosting company.

Slow Load Times

The amount of time that it takes for your website to load can be a determining factor in whether or not customers convert over to sales. There is nothing more annoying than waiting for a website to load. If your competitors website loads fast that is where that potential customer will end up.  Chances are if it’s taking your site too long to load there’s not enough bandwidth across the host server. Cheaper web hosting companies will sell shared hosting packages to multiple websites and bog down the processors and amount of bandwidth across the server making the websites slow. If your site takes more than 3 seconds to load, change your web host company.

There are a lot of web hosting companies out there. It’s crucial to select a hosting provider carefully since your business will be depend on it. Do your homework.

Remember that choosing a hosting provider because its cheaper is not worth the hassle and headaches if your site goes down.

How Much Should You Pay For A Good Hosting Company?

Quick answer: A shared web host is usually cheap – expect to pay $3 – $10 per month; VPS (Virtual Private Server) hosting on the other hand costs $30 – $80 per month. Paying between $50.00 – $80.00 a month (depending on your website) is worth it if you want your website protected.

Questions To Ask If Your Looking For A Hosting Company On Your Own

  1. What kind of server reliability and uptime scores do you offer?
  2. What is your security policy?
  3. Do you offer a range of hosting offers?
  4. Do you provide SSL?
  5. Do you provide multiple add-on domains?
  6. What’s your downtime history?
  7. What is your back-up policy?
  8. What are you accountable for in terms of an outage?
  9. Do you offer the latest web hosting technology for both Linux (cPanel) and Microsoft Windows?
  10. Is your web hosting service easy to use?
  11. Do you offer free web site migration assistance?
  12. Will I get notifications if my website has vulnerabilities?

There are many kinds of web hosting, all at different price points and offering different features and options. You need to find not only the right features and price, but also choose a reputable company. The right combination can lead to a lifetime of bliss, but the wrong one can end up costing you money and headaches.

Website Hosting Connecticut | Full-Service Marketing Agency | CT, NY, NJ

Wieting Design is a full-service design agency in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website development, website design, graphic design, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

 

In Memory Of Our Friend And Colleague Dale J. Pavlik

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10 Wonderful Memories Of Our Friend, Dale J. Pavlik

    1. Like his graphic design work, Dale Pavlik was colorful, intense, bold, and warm.

 

    1. Dale didn’t just look at you—he looked into you and spoke to your full person.

 

    1. Dale’s website began, “We Design Experiences.” He designed amazing print and digital experiences but, more importantly, he designed amazing client and personal relationships.

 

    1. No one we’ve ever known loved and cherished a child more than Dale loved and cherished his precious daughter, Chrissy. Chrissy was Dale’s sunshine, his life blood, his heart beat.

 

    1. Dale wasn’t perfect, but he had the self-awareness and courage to face his imperfections and always strive to be the best person he could be.

 

    1. Being in any room with Dale you always came first. Dale put his vendors, his family, his clients, his coworkers, his neighbors—everyone and anyone—first and himself last.

 

    1. At work, Dale gave. One small example: Last year Dale agreed to create a brochure for a budget-strapped public alternative high school–for free. When he got to know the client and saw they had a weak, ineffective logo Dale asked if he could give them a better one. Again, for free.

 

    1. Outside of work, Dale gave. He moved in with his Mom to care for her in her last days. He gave unlimited time, attention, and love to family members.

 

    1. He accomplished. Getting work done, getting projects completed, getting clients results was vital to Dale.

 

    1. One of Dale’s many areas of expertise was logo design. There is a beautiful, stunning logo that Dale created and positioned expertly in the hearts and minds of many of us. Dale will live on.

 

We may not see him, we certainly will miss him, but we will never forget Dale J. Pavlik. Thanks for being you, Dale. You blessed so many lives. We hope you are in the countryside somewhere designing logos with lots of bright colors.

Two grateful clients Dale grew and nourished into admiring friends,
Cindy Wieting and Chris Amorosino

Improve SEO For Your CT, NY, NJ Business

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Ready to improve your SEO strategy?

Keeping up with ever-changing marketing best practices can be tricky, but if there’s one to rule them all in the digital age, it’s SEO for your CT, NY, or NJ business.

At Wieting Design, a full-service marketing agency, we can help your business improve its search engine ranking. More visibility online means more clients and more business!

How important is the first page of Google for websites?

According to Hubspot, “75% of users never scroll past the first page of search results.”

So even if you’ve got a great business and are creating great content on your website, it’s the search engines that determine much of your online success. If potential clients can’t find you on the first page, then your chances of being discovered significantly decrease.

How can you improve your website ranking?

The easiest way to improve your online presence is to work with an experienced digital marketing agency like Wieting Design based in Fairfield County, CT.

If you’re planning to improve your business’ search engine ranking on your own, you need to understand:

-SEO (search engine optimization) best practices – Click for a recap from Moz. In addition, we’ve created a list of practices that may be hurting your SEO.

-Keywords that your clients are searching – Define your target market and what you do, to incorporate relevant keywords into your web content. Remember not to stuff keywords, but to create valuable content for your audience.

-How search engines work – SEO experts estimate that the top search engine uses more than 200 factors to determine a website’s position. Click to learn more.

Free tools to help you understand your website’s SEO & performance:

Search engines use several factors to determine where a website shows in Google, Bing, Yahoo, and others. Use these free tools to better understand how your website is doing and what can be improved:

Website Grader – Use this tool to type in your website address and learn more about the site’s performance, mobile responsiveness, SEO, and security.

Monitor Backlinks – A free trial will show you which websites refer visitors to your page. Backlinks are important because they build credibility and help search engines find your page.

Do you need help with your SEO in CT, NY, or NJ?

Improving a website’s ranking and keeping its position is an ongoing process. Here are just some of the things to pay attention to for better SEO:

-Keywords
-Site navigation
-XML sitemap
-Title tags
-Alt attributes
-Url
-Meta description
-Inbound links
-Outbound links
-HTTPS site security
-Mobile-friendliness

And it doesn’t end there. Emerging technologies are already affecting how search engines rank results. For example voice technology for Alexa, Siri, and more.

There are many tools available online to help your CT, NY, or NJ business outrank the competition. But if you need additional help, we’d love to connect and assist.

SEO & Digital Marketing | Full-Service Marketing Agency | CT, NY, NJ

Wieting Design is a full-service marketing agency in Fairfield County, CT serving Connecticut, New York, New Jersey, and beyond.

We are committed to sharing our expertise in search engine marketing (SEM & SEO), website design and development, graphic design, social media, and more.

Whether your goal is to grow your brand, drive more website traffic, or set up a marketing plan, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

SEO For Your Connecticut, New York And New Jersey business

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We thought it was time to do a blog on our great team members at Wieting Design, LLC.  The people who make it possible!! The ones who work hard and the ones who take pride in their work.

First up is our SEO Specialist Alex. 

 

Wieting Design works with New York, Connecticut and New Jersey businesses to improve their search engine ranking and website traffic. When you type your company’s offerings and location into Google, which businesses show up? If you’re not in the top results then your competitors are. While you may be the best solution for the searcher, if your business isn’t listed on the first page then there’s a big chance the potential client won’t even see you.

Through search engine optimization (SEO) best practices, your business can be found when clients turn to search engines for answers. Almost everyone’s online and to remain competitive in your industry, you need a successful online presence for your Fairfield County CT business. SEO is an ongoing process and if you’re not moving forward to stay on top of your position, you’re losing ground to a competitor who is.

Meet Alex our SEO Specialist

Meet Alex who spends his days helping businesses of all sizes rank in search results. He also loves helping small business owners in New Jersey, Connecticut and New York with SEO who have a small marketing budget. Alex is a Google Partner which is a marketing program for advertising agencies or third-parties that manage Google Ads accounts on behalf of other brands or businesses. Any company that achieves Google Partner status has employees with Google Adwords certifications managing their clients’ accounts. Google ensures that these certifications are current and that the company or agency meets Google’s standards for account management best practices.

He is an expert in WordPress SEO and Pay-Per-Click advertising. Alex has been an SEO professional since 1995. As a Certified Google AdWords professional and Google Partner, he delivers his PPC clients incredible returns on investments. His passion for perfecting his WordPress & SEO skills is what makes him an asset to our customers. He simply gets results! 

Alex has spoken at universities, conferences, corporate workshops and WordCamp. His “Google Loves WordPress” presentation was voted at WordCamp NYC as the ‘Top 10’ by WPMU.org.

Our agency specializes in small business SEO, WordPress SEO, SEO WordPress Training, PPC Adwords Management and YouTube SEO.  We pride ourselves on being the low-cost alternative for small businesses in New Jersey, Connecticut and New York who cannot afford to pay thousands of dollars for SEO.

Why is SEO important?

Why do you want to rank at the top of search results? The answer is simple.

75% of people don’t look past the first page of first results. This means that if you want more customers to find and contact your business, you need to rank in top search results for keywords and phrases related to your business.

Research shows that the first page of organic search results has a 76% click through rate, while pages two and three have a combined CTR of only 6%.

So, that being said the higher you rank in search results, the more people will find and visit your site. This means that you can reach more customers and earn more revenue for your business, but be sure your website is up to date, working properly, easy to navigate, and “looks just as good as your competitors”. You don’t want an outdated non-working website representing your business!

Interested in receiving custom SEO pricing? Call us at 203-414-9692 or email us.

Wieting Design | SEO | Connecticut

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

 

 

How Important Are Print Materials For Your Connecticut Business?

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At Wieting Design based in Fairfield County, CT we think print materials are very important!

With the presence of the digital world all around us, is it still important to have a well-designed brochure and general print materials to represent your company? The answer is yes. Along with your website, social networking, advertising and online marketing efforts, printed marketing materials such as a brochure is an integral part of your branding process.

Marketing materials include any items for communicating your marketing to clients from business cards, brochures to catalogs and so on. Other types of marketing, materials could range from digital assets to billboards and more. Print is still a powerful way to communicate your companies message and is very much alive and well!

Print is a important piece of literature about your products and services that a potential client can take with them. For example: brochures are great for a leave behind after a meeting and remember a business card is generally the first thing you give to a potential new client. It keeps the face of your business in their heads.

Here are some advantages of having a well designed print piece for your business:

  • A well designed brochure, flyer or business card serves as a professional introduction to your business.
  • Brochures can expand your company’s visibility.
  • Printed pieces are great marketing tools for reaching new clients.
  • Professionally done graphics will provide a positive feeling about your company.
  • All printed pieces come in handy for networking.
  • Print allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish your brand.

Below are a few printed pieces we have done this past year for clients wanting to promote their services and products.

 

A badly designed print piece can say as much about your business as a well designed one can, so be sure that it sends out the exact message you want. If your thinking of creating marketing collateral for your Connecticut business work with a good graphic designer in creating just the right look with the right amount of copy.

Graphic Design has the power to define brands, successfully communicate your message, build brand awareness, engage with clients, direct to a CTA, and ensure consistency throughout all outlets. Even if your message is complex, we’ll figure out the easiest way to present it in a clear and concise way. Potential clients shouldn’t have to struggle to understand your message.

Our graphic design services include digital and physical needs such as websites, video production, logos, brochures, business cards, etc. In all that we do at Wieting Design, we believe that graphic design should be direct, appealing, and uncluttered; all while able to make a connection with the target market. By working with a professional designer, your vision and message will be utilized to map out a clear story that viewers connect to and read.

Design & Marketing in CT | Custom Website & Graphic Design | Wieting Design

Through the years, every company evolves whether it wants to or not. 2020 is here and with it new design and marketing trends. At Wieting Design, based in Fairfield County CT, our marketing team can help redefine your Connecticut business. 

Connecticut Full Service Marketing Agency

Wieting Design is a full-service design agency in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website development, website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

 

Thinking Of Building Your Own WordPress Website For Your Connecticut Business?

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We have written a few blogs about website themes verses custom websites and the downside of using themes when your building them on your own.  Using a developer to guide you with your WordPress theme purchase will ensure it is done correctly, will function, will look beautiful and be the right representation for your Connecticut business.

Why working with a WordPress developer is a good idea when using a WordPress theme for your Connecticut business

The WordPress platform is one of the web’s most popular Content Management System (CMS)—it now powers about 40% of users and many developers choose WordPress for its ease of use. At Wieting Design based in Fairfield County CT we build our websites from scratch and use WordPress themes when budgets call for it as they are faster to build and less expensive to execute. WordPress themes can work if you work with a developer.

One of the reasons WordPress has taken off in popularity is the vast popularity of themes and plugins it offers. WordPress users can choose from various functionalities for their sites and make them look beautiful and functional.  With the right combination of themes and plugins you can have yourself a great website for your Connecticut business, but working with a developer is important.  Trying to use a theme on your own can be overwhelming if your unsure of what to look for within the theme structure itself.

A developer will help you choose the right themes and plugins for your Connecticut business website

Choosing the right themes and plugins is critical and can be difficult if you don’t know what to look for. If you decide this is the route you want to take its always a good choice to work with a developer who knows WordPress and can guide you to where you need to be.

Using prebuilt templates (especially WordPress themes) come with a lot of overhead like bells and whistles you don’t need, want or will ever use Searching through the more than 10,000 WordPress themes that are available today can be confusing so it’s a good idea to make a list of the features you want; the size of your site, the look and feel your after and the purpose of your website. When working with a developer the more information you can give him or her will help you save on expenses, save on time and most important will ensure you going to get what you want. A couple of baselines you should have; search-engine optimization (SEO) and fast page loading times (regardless of device), and make sure the theme you select is responsive. Using a theme that has these features will make for a much better end-user experience on your site.

If you decide on a theme it is still best to work with a good developer, trying to build it yourself regardless of what you read will cause a lot of frustration. In some cases, you might need a feature that’s not available in the theme you choose. Maybe you’re looking for something original that’s crucial for your business to operate. Or something that simply has a differentiating factor compared to what your competition has. If that’s your situation, you need a developer to build that feature for you.  Working with a developer that has the experience will be able to troubleshoot and accomplish that goal for you.

Summary

Often times we get calls from business owners that have started there own website, but come upon many stumbling blocks and don’t know how to fix them. They always ask if we can help, but that takes time as we have to go back to square one and look to see what has been done and what and how we need to fix. This in turn will cost the client extra money that could have been saved if they started out with an experienced WordPress developer at the beginning of the project. Having an experienced website developer on your side that will guide you in the right direction will get your Connecticut business where it should be. You will have a website that functions well, and have a website that represents your company in a professional manner.  See some of our website work and give us call or email us if you have questions or think you might want to work with us. 

 

Connecticut Full Service Marketing Agency

Our team at Wieting Design, a full service marketing and website design agency, can help your Connecticut business redefine its brand strategy to make a lasting impression.

We are committed to sharing our experience and expertise in website development, website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

Website Development in CT/Wieting Design

CONTACT US

Wieting Design, LLC
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o: 203.414.9692
e: [email protected]

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Serving: CT, Fairfield County CT
Hartford  CT, New Haven County CT