Wieting Design

Website Design Checklist

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It’s exciting to get a visitor to your website, but that’s just the beginning of the journey.

Websites must be well designed and functional, with a clear call to action in order to turn visitors into customers. That’s why your website design is important and below is a checklist of website essentials that will ensure you get the most out of your page. Use this checklist to help answer the question “What should my website include?”

Your website should have the following:

Your own style.

A website is an extension of your brand. It should match the style that defines your business and speaks best to your audience. (Note that you should have a clear understanding of your target market in order to make a meaningful connection with them.) Include a strong, defining design, but remove any excess noise and distractions that may prevent visitors from seeing the most important points such as your competitive edge and call to action.

A clear goal.

While your website should be appealing to the eye, good looks will only get you so far and your website is no exception. It’s more than just a collection of text and images; the site has purpose and everything on it must work together to help achieve this. Determine the goal of your website (this depends on type of business) – is it to drive traffic, generate leads, make a sale, build trust, be a resource of information, etc? You may have multiple goals, but be certain to define these objectives to ensure website success.

User friendly experience.

The journey through your website should be pleasant and engaging. Visitors typically scan sites quickly and within 5 seconds decide if they’ll stay or go, so make the site inviting and easy to read. Once your site passes the first impression test, visitors should be engaged in the content and geared towards the call to action. To ensure a good user experience, the site must be responsive to different platforms (computer, tablet, phone) with the ability to work correctly on various devices. Also make sure that all links, buttons, and forms work.

Easy navigation.

Your website should be informative with easy-to-find facts that explain the who, what, where, and how. Beyond that, have a logical roadmap that makes sense and leads visitors to where you want them to go. Put yourself in the client’s shoes to decide what you’re trying to accomplish and how to best get there. Offer the path of least resistance; have clear links to the most important pages and make navigation and searches simple. Remember that obstacles may deter clients from staying on the web page. Also have strategically placed buttons to put focus on your call to action.

Call(s) to action.

Don’t let the connection you’ve made with visitors on the website stop there. Turn your viewers into clients with a clear call to action (CTA). Depending on the type of business, decide what the CTA is: to buy, sign up, contact, visit, etc. Call attention to this CTA by making it visible with strategic placement that can increase lead conversions. Remember that even if your CTA includes a contact form, you should also include visible contact information throughout the site. In addition to the contact page, you can include contact info on the top and bottom of each page. Be certain to include multiple contact methods such as phone, email, and address. Reaching your business should be easy.

SEO for searchability.

To increase visitors, make sure that the website is search engine optimized. For a higher search engine ranking, use SEO best practices, targeted keywords, external and internal links, and post original and relevant content. Maintain visibility by keeping the site fresh and engaging. Remember that text from images cannot be searched, so make sure that important keywords are visible.

Content management system (CMS).

On the back-end, a great website allows for easy edits and updates. Trends are constantly changing and it’s important to keep up with these changes to stay relevant. To increase a website’s ranking, fresh content helps. Keep your website current with powerful client testimonials, current case studies, blog posts, etc, through the website’s CMS. Remember that successful marketing is an ongoing process, and not a set it and forget it one-time deal.

By following this website design checklist, you can ensure that you create a website with purpose. And that purpose is to bring you closer to your business goals.

Wieting Design offers custom solutions for websites with original designs, as well as WordPress and Squarespace themes to ensure the best option for your business needs and budget. By creating a new site or revamping an old one, we will do more than just create a pretty page. We give these pages the power to work for you as a sales tool that turns visitors into customers. We also offer database management, hosting packages, search engine optimization (SEO), content management systems, and analytics.

See our website samples here https://wietingdesign.com/portfolio/website-design/ and discover the perfect balance of design and function.

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Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

Wieting Design launches Trietta a Wilton based company

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First I would like to thank Vernon Howard for his expertise in the development of this website!  Next I would like to thank Chris John Amorosino one of our awesome copywriters! Great job guys!

What we did for Trietta

The new website invites prospective clients to discover the benefits of working with Trietta. The website is integrated with a suite of services that fully explain Real Estate, Contracting and Real Estate Investment services. Visitors are invited to view Trietta’s project work and will have the opportunity to learn more about subjects like Home Inspections to help sellers and buyers.

We branded Trietta giving them a new look across all platforms, and will be handling the digital communications and online/offline marketing.  Trietta wanted a site that was easy to navigate giving the user a friendly experience. We custom designed this website using the photography that was shot on location and graphics we developed. Over time as Trietta grows we will be adding videos, and various ways to educate the user on all the services they have to offer. The open source content management system allows Trietta’s staff to easily update the website.

We invite to have a look at Trietta.

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Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

 

4 Popular Feel-Good Design Trends

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While design typically varies greatly from business to business, there are design trends that gain popularity and are used across a wide range of industries. Because these popular design trends have a common element of making people feel good (remember rule #1 of marketing: make a connection before making a sale?), their application can be relevant to many types of businesses.

Shutterstock analyzed its users’ search data to determine creative trends that will continue to grow throughout the year. The full list can be viewed here. Our team at Wieting Design scanned through the list to see which of these trends are gaining popularity in the digital design world and why these design trends are effective for branding and marketing. Read through and watch the videos to get a better idea of each design. Maybe you’ll even discover a style that speaks to you and your brand.

Shutterstock’s Creative Trends

1. Fantasy Design – Think imaginary people and places that make you feel oddly content; this includes colorful clouds, mythical creatures, dreamlands, etc. There’s a bit of mystery in the air brought on by the unexplained feeling of happiness made possible by this design. Naturally, people want to see more and learn more about things that they do not understand, which is why Fantasy Design effectively draws viewers in. Feel-good factor? Check.

Watch a Shutterstock video showing samples of Fantasy Designs:
Fantasy – 2018 Creative Trends | Shutterstock

2. Punchy Pastels – The soft, sweet color scheme of pastels is mixed with in-your-face bright colors that demand attention. The bright colors work like neon lights to invite viewers in, while the pastel colors are almost nostalgic with their familiarity resulting in a feeling of calmness. This makes the Punchy Pastels Design effective in being simultaneously eye-catching and soothing. Feel-good factor? Check.

Watch a Shutterstock video showing samples of Punchy Pastels Designs:
Punchy Pastels – 2018 Creative Trends | Shutterstock

3. Ancient Geometrics – These intricate patterns are mesmerizing. The retro yet cultured feel of the symmetrical shapes draws in with the feeling that there’s a deeper story to be told. Shapes such as these are often associated with history, discovery, spirituality, and peace; and in marketing, these shapes can showcase the beginning of an amazing brand’s story. Feel-good factor? Check.

Watch a Shutterstock video showing samples of Ancient Geometrics Designs:
Ancient Geometrics – 2018 Creative Trends | Shutterstock

4. Holographic Foils – Shiny with a hint of old and new, this visual design is everchanging with a wide color palette that allows this design to suit a range of styles. The foil feels like something new is being unwrapped, and coupled with the changing colors brings a perfect balance of today’s quirky digital age. It’s almost like a celebration of the 1980’s and Y2K. Feel-good factor? Check.

Watch a Shutterstock video showing samples of Holographic Foil Designs:
Holographic Foil – 2018 Creative Trends | Shutterstock

Your Company’s Branding & Design

While the ultimate design for your business will be determined based on many factors such as business history, brand messaging, target audience, industry, etc., there’s one factor that should remain the same and that’s the feel-good factor. When your target audience looks at your company’s deliverables, from the website to the paper brochure, they should feel good and in turn comfortable with your brand.

The above creative trends teach us that despite these wide varied looks, the resulting feeling is the same. By incorporating these trends into a business’ design, these good feelings could be that connection that’s needed before making a sale. If you’re seeking graphic design, website design, logo design, video production, or other marketing assistance, contact Wieting Design or view our past projects for inspiration.

If you have any questions please email us or give us a call at 203 414 9692

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

8 Ways To Increase Your Instagram Followers

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Are you new at Instagram and doing it yourself?

If you’re a new business and just starting out Instagram will most likely be on the list of social media platforms that you should take advantage of. Posting photos can take a lot of time and can be disappointing when your met by nothing more than a few likes from a handful of followers, it’s easy to get discouraged.  Unless your a rocker, movie star, sports figure or selling a hot product it could take time to see an increase in followers and likes. Instagram is not just about posting pictures. If managed correctly it can:

  • Increase product sales
  • Drive traffic to your website
  • Increase brand awareness
  • Increase customer satisfaction
  • Attract top talent
  • Identify and establish relationships with influencers

Here are a few tips that might help the process along when your first starting out with Instagram!

  1. Hashtags are known to help increase followers: depending on the kind of business you have you will want to use hashtags like #interiordesign #homemakeover #homedecor #diningroom or #kitchendesign if you are a interior designer.  Think of words that are associated with your business. Look up popular hashtags that are associated with your business.
  2. Like random pictures from people in your target audience.  Write a comment.  Compliment a project, say how much you love the post, be engaging. This is the most natural way to gain new followers.
  3. With anything quality beats quantity. Edit your account to leave only the best images. No one wants to follow someone with thousands of images of random shots. Be smart and thoughtful of what your putting up.
  4. Make sure your bio is complete. Include relevant keywords and hashtags, and make sure you have a link to your website. You don’t want to be spammy when running a professional business.
  5. Ask questions in the captions of your photos. This is a great way to increase engagement. Once you establish yourself people will respond.
  6. Use geotagging, especially if you’re a local business. When you geotag your photos, others who post photos in your area will see your postings on the location’s page and it will help gain traction for you.
  7. Plan, and prepare ahead.  Devise a plan for how you’re going to use Instagram, and a schedule to keep yourself on track. Don’t get lazy.
  8. When is the best time to post on Instagram?  Just like the Instagram algorithm, the answer seems to change every year. Here is an article that might help answer this question.  https://later.com/blog/best-time-to-post-on-instagram/

Be aware there is a game called “follow-bait”. This is when Instagrammer’s want to gain followers. They randomly follow accounts in hopes to get follows back, (mostly new accounts) once they get the new follower they will unfollow you.  After a while, some have thousands of followers but only follow a few hundred back which is a sure sign they are only looking to gain more follows.

Don’t take it personally, the follow-unfollow is popular because, it still works. But as you become more familiar with Instagram and learn the ropes you will know who to follow and not to follow.

You will also discover the improvements Instagram has made to help your business grow like creating photo albums and videos to tell a story or share an event.

If you have any questions please email us or give us a call at 203 414 9692

 

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

 

6 Reasons To Keep Your Blog Alive and Active

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In the era of digital marketing, content is the unmistakable king. There is no doubt, all your digital marketing initiatives will surely fall flat unless you have strong content marketing skills.

Your blog is one of the most effective tools in content marketing. An irregular or dying blog does not add good value to SEO in which you have been investing a lot of time and money for long.

Many business owners do not realize the power of an active blog in search visibility, leads and sales growth. They reluctantly begin with by posting once a month and eventually stop.

Here, we are pointing out 6 reasons on why you must keep your blog alive and active. When a blog is alive, it requires right amount activity to yield desired results.

Keeps Readers Engaged

In order to keep your target audience engaged, you need to strike a chord with them. As the time changes interest of readers shifts along with the way they search for a particular topic or product.

An effective SEO practice tries to grab this ever changing tendency. It keeps itself continuously improving and adjusting with the change. SEO and blogging goes hand in hand.

A successful blog meets searchers interest by providing them with relevant and engaging posts. Strong readership and repeat visitors of the blog eventually increase website traffic.

Establish Your Authority and Expertise

You need to establish your online authority and expertise in order to rank higher in organic search results. This establishment organically boosts SEO ranking.

  • The best way to attain this is to post regular blogs on topics related to your business.
  • Answer your readers’ queries.
  • Try to cover all the relevant areas and subtopics to show your expertise.
  • The more you provide useful and authentic information to your searchers the more they spend time in your website.
  • Google’s spider is continuously indexing all the websites to measure their relevancy and authority. When people spend more time on your website and make repeat visits, your authority and expertise gets built. Your rank improves.

Provide Internal links With More Pages to Help Your Readers

A well managed blog always have relevant internal links in each of its blog posts.

  • Internal links connects a post with another relevant post of the same blog.
  • Logically placed useful internal links help searchers touch all the sub-topics easily.
  • It helps the visitors understand the topic much better.
  • It makes the visitors spend more time in your website.
  • Google finds it easier to understand the subject matter of the topics when they are interlinked.
  • Goggle focuses more toward the meaning behind the searches and webpage; it shifts from keyword matching.

Google Wants You to Keep your Website Updated

Google wants you to keep your website regularly updated and relevant with the time. It must cater the needs of a search query relevant to your website or blog. The best way to do so is to create relevant blog posts on regular basis. When a website grows by adding new content and web pages with regularity, Google rewards them by improving its rank.

Active Social Media Presence

Digital marketing is incomplete without an active social media presence. For that you require constant supply of high quality contents on social media.

  • You need to post interesting, high quality blogs in different social media channels.
  • Good social media blog posts are the most effective way of redirecting relevant customers to your website.
  • Getting likes and shares on your post improve your popularity and online presence.

Helps in Humanizing your Brand

When you show human side of your business in your blog, you actually connect more with your present and potential customers

  • Posts about how your employees are putting their efforts and passions in the business helps in humanizing your brand.
  • You can also touch issues and concerns relevant to your interest. It gives you unique chance to connect with your customers and build trust.

 

Your blog provides you a unique voice to present your expertise to build trust in your readers. Make your blog an active participator in establishing your online presence.

 

If you have any questions please email us or give us a call at 203 414 9692

 

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

Beginners Guide to Google AdWords for a Startup Business

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Beginners Guide to Google AdWords for a Startup Business

A startup company should opt for online marketing windows. Digital marketing can be a serious source of growth for your startup. Good customer acquisition ability can help grow your startup business. Google AdWords is a great customer acquisition tool for online marketing platforms. Add AdWords today to your digital marketing and give your startup business the exposure it deserves.

How AdWords can help your business-

  • It starts generating traffic right away
  • You can easily track your conversion rate
  • Easy to track conversion rate helps you improve the ROI (Return on Investment)
  • It is much easier to find the profitable keywords
  • You can scale your budget
  • It can be the main source of acquiring profitable customers

Google AdWords works through two different network types- Search Network and Display Network (includes Gmail Ads)

Search Network– If you select this network, your ad appears in the Google SERPs (Search Engine Results Page). Ads containing the most relevant keywords to the search queries are eligible to appear in SERPs. Search Network is the most common in AdWords PPC advertising. You actually put texts ads in this network.

Google Display Network (GDN): GDN displays your ads across the numbers of partner websites including YouTube and Gmail outside of Google Search Engine. Your eligible ad will be appeared on millions of partner websites as Google AdSense. In this network you can put several ad formats – text ads, media ads and image ads.

Both networks work differently but each of them is driven by Keywords. We are focusing on search network here because as a beginner it will be easier for you. In this scenario, you must consult with the reputed digital marketing agencies like Wietingdesign.com in order to identify the CPC (Cost per Click) and CPA (Cost per Acquisition). Wietingdesign.com will guide you on how to structure the marketing prospect to generate qualified leads through AdWords.

For a startup business you should keep in mind these following points while using AdWords Search Network as a beginner-

  • Keep low the Daily Budget and CPC: As a beginner you will find it difficult to determine your AdWords budget. It is impossible to know how much traffic your ad will attract at the time of launching. You may spend hundreds of dollars but will get only few conversions. Therefore, you should lower the budget of daily ad spent because you are new in this field. At the very beginning you have to monitor the ad campaign’s performance to determine the future goal.
  • Calculate Return on Ad spent using CLV not CPC: The average CPC for the most successful Keywords will be high. You cannot identify actual ROI using this CPC at the beginning. So, correct way to determine your ROI is to calculate the Life time Value (CLV) of an acquired Customer. In this way you will find that the most successful Keyword is not as costly as you have thought.
  • Test and Track your ad performance: You will find that at the time of launching your AdWords Campaign, the CPAs are much higher than your expectation. At this point you must take help from a digital marketing agency to stop your hard earned money from being wasted. At the very beginning you must test several keywords, bidding strategies and campaign structures to meet your desired CPA goals. 
  • Bidding and Optimization of your Text ads: Launching a campaign is not all. You have to optimize your campaign to bring your text ad on the very first page of Google SERP. Therefore, you need to bid high at starting to earn impressions. If your campaign fails to earn impressions your ad spent will be wasted. Your CPC bid rate must be high to make your ad appear in the first page. Optimize your ads periodically in order to track the most successful keywords combination and text ad structure.

It can take time for AdWords optimization to achieve the profitable marketing advantage that you need. Have patience when you are in initial stage of AdWords. If done correctly Google will boost your ad and you’ll meet your expectations in time. Just keep tracking your ad-campaign cautiously and keep them optimized.

If you have any questions please email us or give us a call at 203 414 9692

 

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

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Serving: CT, Fairfield County CT
Hartford  CT, New Haven County CT