Wieting Design

What Does Your Logo Say About You?

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A logo is an introduction to your company.  It lives on your business card, website, signage, T-shirts and other promotional material. It is there to identify, not to explain.

It’s a good idea to seek out a professional to produce your companies logo.  A professional will have experience and knowledge you can benefit from and will
guide you in the right direction.

The process of getting a new logo is more involved than paying someone to create it. At Wieting Design our logo design services aim to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Our mission is to make your business look great. That means giving you a custom logo design that’s affordable, fast, and hassle-free.

Take A Look At Your Logo And Ask These Questions:

1. Does it say I’m a professional.
2. Does it say I take my business seriously.
3. Does it sayI have a clear idea of who I am and what my brand is.
4. Does it sayI have extensive knowledge of the audience I’m trying to reach.
5. Does it say I’m on top of current trends.
6. Does it say I’m different from other companies.

If you find your logo lacking one or more of these things, maybe its time for a refresh. A good logo design should be: SIMPLE, MEMORABLE, AND ENDURING.

Simplicity

Successful logos are simple. Think of companies like McDonalds, They have refined logos that are aesthetically pleasing to the eye. They are easy to digest at first glance as there’s not too much going on.

Simple logos are also easy to remember.

If your logo has too much going on, simplify it. Remove a color or design element one at a time. See how simple you can go without losing the main idea.

Consistent Branding

This is where the second most important attribute for a logo comes into play: Be consistent. You need a strong enough logo to encompass everything your company does. Your logo should fit all your products, not just a few. Take a look at the Apple logo they have over 50 distinct products, all held together by a simple logo.

Businesses throughout Fairfield County CT and all of Connecticut (CT) have relied on Wieting Design and our logo design services for more than 20 years. Our logo designs are strategic, original, and easy to remember. A professional logo design is essential to the success of a company’s overall branding campaign. You deserve a brand that fits your company and showcases your strengths while capitalizing on your target audience.

Create A Positive And Powerful Impression With Your Logo.

Let start a conversation!

What Is Your Branding Saying About You and Why It Matters?

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Have you ever heard a catchy slogan or jingle on the radio? I’m sure you can recall a flooring jingle or a plumber’s tune. These are examples of strong branding that creates recognition in your community. Branding also allows you to connect with your audience and advertising can be tailored to target your ideal customers. In a business climate where the Internet, social media, and technology create a lot of static, it’s crucial to develop a clear voice and message for your business to help cut through the noise. It also has to be memorable. Your brand is the focus of all your marketing efforts. People have too many choices and too little time; the last thing you want to do is follow the beaten path.

What Does Your Branding Say About Your Company?

  • What does your business do so well that a customer would choose you over your competitors, or even pay more for your product or service?
  • Do you have a great deal of experience in your industry?
  • Do you pride your company on an excellent customer experience?  

These types of differentiating factors are building blocks to your brand that will draw in customers, generate word-of-mouth, and help give your brand value.

Why Does Your Branding Matter?

  • Branding will happen either intentionally or passively and it can happen quickly. It’s better to control the message before it’s uncontrollable or acquires an association that doesn’t align with your company’s goals. After all your brand is what the customer says it is.
  • Great branding can make it easier for employees to do their jobs. With a clear company message and personality, branding makes the job of the marketing and advertising teams easier by providing a backbone for their efforts.

As a small business, you may be competing against big brands with devoted customers. That’s why you have to find ways to differentiate–with a solid brand building process of your own. Branding is much more than just a cool logo or well-placed advertisement.You need to do more.

  1. Start small with your branding & remember to focus on your target audience first.
  2. Research your market and competition, then decide how you can convince a customer to purchase from you over them.
  3. Integrate your company’s tagline and mission statement to create a voice that resonates with your audience.
  4. Incorporate this voice and message into every aspect of your business and stay consistent.

If you are looking for help with your brand, then consult a company that knows how to ask the right questions and create the proper foundation. Wieting Design specializes in being able to get to the heart of your company and create a message and look that communicates the right impression to the right people. You deserve a brand that fits your company and showcases your strengths while capitalizing on your target audience.

Are you ready for a better brand to present to your customers and employees? Give us call at 203 414 9692 or email us, we would love to talk to you!

How important is your logo?

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A logo is the most important strategic marketing asset a company can have. It is a solid graphic mark that identifies you and only you. Your logo is everywhere; from your website, to your business card. Logos are there to identify, not to explain. Creating a logo whether it is simply a typography treatment or symbol is essential to your business. A logo and professionally-printed materials show that you are committed to both your business and to your clients. We get many calls from clients wanting a website and are willing to put dollars toward a good solid website but don’t really care about a logo or don’t understand the value. Do you know that a logo is quite possibly the most important strategic marketing asset a company can have.?

Creating a good solid logo takes time with many elements to consider. A well-designed logo can be as simple as beautiful typography, or a clean understood “icon”.  It does not have to be complex, in fact many companies are keeping it simple.

Here are some tips when thinking about a logo design:

  1. Don’t be wowed by a trendy graphic.  Remember a trend is what’s hip or popular at a certain point in time but in a year or two it will fade  and your logo will appear outdated.
  2. Once you have a logo, stick to it. While it may be tempting to change your logo every time a new ideas comes into your head this can be counterproductive. Building a brand name takes time and clients may see your constant logo changes as a lack of stability. Clients like consistancy.
  3. Keep the design of your logo clean and simple, your logo is like your personal billboard, you want someone to see it, read it and understand it in 5 seconds or less. It must be ledgible and clear to read.
  4. Something that looks great on your computer screen may not translate well when printed, it is important to have your designer take you through the process of selecting a PMS color to ensure the color will translate well.  Get print outs before you go to press, so you know what your getting before you spend dollars getting it printed. Always keep in mind that your logo will potentially be used in many different places. For example stationary, fax, newspaper ads, etc and it is essential it reads well across all platforms.

There are many other elements that should be considered when designing your logo, like a tag line explaining what you do.  For example if you are a interior designer your name might not be enough, you might want and should  consider adding “interior designer” so people know what you do.

A good, successful company logo will express the company’s image so that it transcends merely one product or service. Unless you can see into the future, most companies will shift and change as they grow, making it imperative that your brand identity is able to shift and grow with you. You want your logo to grow with you as well as any other printed materials you develop.

In general, your logo should embody the following key rules:

  • Fonts should be simple and easy to read.
  • Utilize simplistic graphics as attention-getting elements.
  • Find a color pallet to fit the feel of your company.
  • Use symbolic elements that portray simple ideas that are easy for a client to understand and remember.
  • Take into consideration your target audience.

View our logo design

Need a logo design? Give us call at 203 414 9692 or email us

Wieting Design | CT Logo Design

 

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Wieting Design, LLC
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o: 203.414.9692
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Serving: CT, Fairfield County CT
Hartford  CT, New Haven County CT