Wieting Design

The Use Of Stock Photography or Original Photography

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Many companies decide to go with stock photos because they feel hiring a photographer is to expensive. When your building a business and putting dollars into a website, logos, and marketing promotions you have to cut somewhere, right?

But if you use stock photos in some cases you may not connect with the user in that personal way as most people can spot stock photography in an instant.  Using professional photography adds a personal touch to make that connection with the user.  Using stock photography has its place for sure but where can you use it and where should you not use it? Here’s some pros and cons when it comes to using stock photography and professional photographs.

Stock Photo Are Flawless

With stock photos you can select the perfect shot, they are beautiful, clear and crisp and these days you can buy great stock photography very inexpensively. With the right selection they will convey your message perfectly in some cases. Stock photos can work well if you use a mix of “professionally shot photography”  in and around your website and marketing materials. But, remember stock photos are identifiable because most likely they have been used before in other marketing promotions and can be a turn off to some potential clients. When you use your own photos you don’t have to worry about having the same photo somewhere else, and you own it.

Building Trust

If your developing a team page for your website, or if your building a website for a restaurant which will require galleries of various food shots, or if your an architect or a interior designer, you should invest in professional photography. These kinds of business’s demand original photography to showcase your personal work. Believe it or not we have seen many websites for builders and architects showcasing projects through stock shots and its very obvious sending a clear message that something is amiss.

So, in some cases one of the ways to build trust is to use your own personal shots to show your work, and get it done professionally.

As a full-service marketing company in Connecticut, we can guide you about the use of stock photography and professional photography throughout your website and other marketing promotions. Give us call at 203.414.9692 or send us an email.

Wieting Design | Graphic Design

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

How to Create an SEO-Friendly Blog Post

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We have been discussing the importance of Search Engine Optimization (SEO) many times in our blogs. Being the backbone of any form of digital marketing initiative, your inbound marketing strategy will remain ineffective unless it gets fine tuned with SEO.

Blog posts play crucial part in inbound marketing and inbound marketing is an unavoidable part of digital marketing. An engaging and useful blog post can become a turning point in making your website achieve higher page rank as well as can help increase the number of repeated visitors.

Google keeps changing its algorithm, so that its website index technique remains a secret. Emphasizing healthy competition is Google’s target. It ensures that only relevant, useful and authentic information tops in the list of organic search results.

After doing some analysis we have figured out some qualities that SEO-friendly blogs should have. Lets’ find out-

Understanding recent SEO trends – Google, being the most popular search engine, every moment a huge number of people click here to get their queries answered. As per the recent trend of Google algorithm, concentrating on having exact keyword matches is a passé. It emphasizes more on analyzing relevancy and usefulness of the blog’s idea and content. Readability and cohesiveness of the blog play a crucial role in getting higher page rank in organic SERPs.

Maintaining High Quality Standards- It is important to maintain high quality standards throughout your blog posts. A quality blog is always organic and free of plagiarism in any form. Make sure the information you are providing to your audience is authentic and if possible add its source that testifies its authenticity. Making grammatical errors will affect blog post’s readability; so, be careful about that.

Including relevant Links- Adding links of useful pages that stand directly relevant to the subject matter and content of your blog post influences escalating your blog post’s quality. It helps Google in analyzing and recognizing the idea and content of your blog post. But before doing that, make sure the links you are providing also bear the marks of quality and authenticity.

Making blog post easy to skim- Not all your visitors will have patience to read each and every word of your blog post. A considerable section of the visitors will simply skim through the article to know whether it will fulfill his need or not. In order to win such visitors’ attention, make your blog easy to skim. An easy to skim blog post usually carries attractive headings and sub-heading that clearly tries to make readers have a quick grasp of what it tries to talk about.

Using Paragraphs- Sensible use of paragraphs attributes to make a good blog. Using separate and sensible paragraphs will not just improve coherency and readability of the blog but also will make it look nice. Each paragraph should have a main idea. You can easily figure it out by questioning yourself.

Attractive Headings and Meta description- Headings should be coherent and created by keeping the potential client’s need in the center. With an appealing headline, you also need well written Meta description. Meta description plays crucial part in making Google understand the subject matter of the respective page. It also increases your chances of getting clicked by searchers. Make sure you do a competitor study and make your heading stand-out in the crowd.

 

Wieting Design | Social Media Fairfield County CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

The Importance Of Videos On Your Website

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Video content concepts are growing faster as an important tool for enhancing inbound marketing tactics. Along with other inbound marketing tools like, blogs, search engine optimization (SEO)  and social media, an engaging video is also leaving significant mark in increasing a website’s web presence along with brand awareness.

Key statistics regarding watching video worldwide

As per the latest statistics, the number of people, who watch videos, has taken a giant leap throughout the world. More and more people are hooked to YouTube and different other social media platforms to enjoy different videos.

The key demographic statistics on free video uploading platform YouTube will simply blow your mind. Here they are-

  • Every month you tube receives billion unique visits
  • Whopping 6 million hours of videos are watched every month
  • Every minute almost 100 hours of videos gets uploaded to YouTube
  • As per the latest data by Nielson, in US YouTube reaches more adult viewers aged between 18-34 years than cable TV network

Facebook has also started giving leverage to boost their video initiatives as people are spending considerable amount of time in watching videos there.

As per Facebook’s Q4 report 2017, the number of total potential Facebook video Viewing audience is 2.1 billion monthly active users. On the other hand, the number of daily active users is 1.4 billion which is growing by 14% year by year.

According to Cisco, videos in digital platform will consume 80% of the online traffic by 2020.

The bottom line of the above discussion is video content is slowly becoming a prominent factor in enhancing digital marketing initiatives.

Let’s find out how video contents help your business grow by improving lead generation-

  • Increases Brand Awareness– Videos that stand out as both engaging and useful successfully keep audience glued to it and spread brand awareness.
  • Gives an authentic brand Voice- A video content can lend your product or business an authentic brand voice. Having an authentic brand voice is an important part of brand building.
  • Provides a great website experience- Having an engaging video is different from having usual approach of web content for establishing connection with the visitors. Different kind of videos like, product description, user experience and charity instantly strike cord with the audience and it adds to better website experience.
  • Increases Conversion- Having an explainer video on the landing page can dramatically increase your conversion. Simple, clear cut videos often help customers to make aware decisions. It also helps you in lead generation.
  • Rank Booster- An informative and quality video often boosts website’s popularity and authority. It is a crucial factor that works for boosting any website’s ranking in organic search results also.
  • Sharing in social media- People tend to share funny or informative videos to their friends and families. Sharing the video in social media strengthens your brand awareness and boosts your website’s ranking.
  • Analytic help- When a video is presented as an incentive or on a landing page, through the clicks, shares, likes and comments you can easily track how many people got engaged to the video campaign. It also allows you to make further adjustment based on feedbacks you receive from the video.

Video content is emerging as a big player for inbound marketing. However, do not rush for it rather, figure out right presentation for your company by discussing with expert minds. Having a video is not mandatory for increasing traffic or rank boosting of your website. It is a part of a combined game called digital marketing.

 

Wieting Design | Video Production Fairfield County CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

If your thinking about adding a video to your website give us a call at 203 414 9692 or visit our video services to find out more!

 

 

 

 

 

 

SEO Competitor Analysis: Key to an Effective SEO Strategy

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It is good to keep your friends close and your enemies closer. The saying goes true also for enhancing the efficacy of your website’s SEO strategy.

The most important aspect of determining your SEO strategy is to analyze how your competitors are performing. Researching and analyzing your competitors are the key aspects of designing a successful SEO strategy.

SEO makes base for your online marketing practices and you cannot afford to have a spurious SEO marketing strategy.

 Why Competitor Analysis is Important

If you do not know what your competitors are up to then how will you be able to beat them? The world of SEO is highly competitive and fast changing. Your SEO strategy needs to be analyzed at par with your competitors.

The prime aspects of analyzing your competitor’s SEO strategy are-

  • You can’t keep guessing about what your competitors are doing. It is important to identify the tactics adopted by them to attract customers.
  • Find out the areas where their strategy is performing well and try to adopt them without getting into any legal hassle.
  • Prepare a sound counter strategy based on data you receive and not on your speculations.

How to initiate SEO Competitor Analysis

  • Analyze where you stand- Before analyzing others, first, take a dig at where you are currently standing. Get accurate data of your website on following areas-
  1. How many visits you get per month
  2. True visit-to-enquiry conversion rate
  3. Visits you receive from non-branded organic search
  4. Keyword density and word count in each page of your website
  5. Quality and number of inbound links you receive
  • Find out your potential SEO competitors– Use your target keywords in search engine and the first 10 websites that come up are your competitors. You are competing with them as you are using same keywords. This is an important step when you have begun building your SEO marketing strategy from scratch.
  • Ascertain your Competitors- Now take up keyword research to validate the companies, who are competing in your space. You need to diligently follow the online activities of your competitors. Closely monitor their successes and failures. Find out the keywords, which are really getting good page rank.

Keyword analysis usually yields data like-

  1. average monthly search
  2. keyword competition
  3. CPC indicator
  4. URL competition.

Such analyses usually open up newer avenues to design SEO strategy in an effective way.

  • You can’t stop here- It is not over here rather, it is just the beginning. Values of SEO performance metrics do not remain constant. The factors that ensure your visibility and higher page rank keep changing. As the market behavior changes, remember, your potential customers are also changing the way they type a query. A new competitor can also pop-up any time. So, keep analyzing and keep boosting the metrics. Also, you need to keep measuring following metrics side-by-side-
  1. Your average visibility
  2. Average position
  3. Keyword distribution

Compare the performance of short-term metrics against long-term metrics. In addition, identify the pattern of how good or bad those metrics perform. It will help you in further refining your SEO strategy.

Conclusion

An effective and powerful SEO strategy comes out through intense human research along with the help of some useful SEO competitor analysis tools. You need to implement these analysis results in your regular workflow and measure their outcome religiously on a regular basis.

 

Wieting Design | Search Engine Marketing Fairfield County CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

 

SEO or ADWORDS: Which One Should You Choose and Why?

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The first step toward building digital presence of your company is creating a responsive website that caters the needs of your prospective clients. But what if your website name is not displayed in search engine results while a prospective client searches something relevant to what your company does!! A vital question pops-up here; is your website visible to the search engine? The answer and the solution of this problem is SEO or Search Engine Optimization.

What SEO Does

SEO is a holistic effort that helps your website to organically appear in top ranks of the SERPs or Search Engine Result Pages. Its prime targets are-

  • Making website more relevant to the possible customer search queries
  • Building popularity and authority of the website
  • Keeping the content relevant and up-to-date
  • Enhancing the website architecture so that it loads faster

The above mentioned practices of SEO yield result by-

  • Growing conversion rate
  • Increasing relevant traffic
  • Bypassing competitors
  • Building brand awareness and reputation
  • Streamlining other online marketing efforts like social media marketing, PPC etc.

What AdWords Does

AdWords is an extended global marketing platform, where you can promote your business products to get more clients and build brand awareness. AdWords is Google’s PPC or Pay-Per-Click service.

AdWords is the most popular PPC program that controls 90% of the search engine market. As Google holds lion’s share of the search engine market, advertising here is profitable as well as competitive too.

Here you can post your ads for free. Google charges you when someone clicks on your ads or you achieve conversion as per your preference. The term ‘conversion’ can be interpreted as sales, news-letter sign ups, app downloads, phone calls etc.

When a potential customer types a query that carries specific keywords relevant to your website or ad campaign, your ad appears at top of the organic SERPs. Ads will appear even when you are searching for similar products or services in the search engine.

 Where SEO and AdWords Differ

AdWords takes your marketing initiatives a step further from SEO. SEO relentlessly works on maintaining your web presence and increasing traffic volume. On the other hand, AdWords brings that audience toward your advertisement and increases its efficacy. Let’s elucidate how they differ-

  • SEO is nothing but a maintenance work which you must carry on in order to keep your website visible and understandable to the search engine. You can stop AdWords when you do not wish to continue it.
  • SEO takes time to produce visible results as multiple page-ranking factors work at different levels. It also takes considerable amount of time and money to synchronize those factors in right direction.
  • AdWords takes lesser time to produce result as it targets specific keywords and specific people. You can also use negative keywords to eliminate appearing your ads in wrong places.
  • AdWords allows your ads appearing on pre-set time slots that make it even more effective. It also good for seasonal businesses.
  • If done properly, AdWords works much faster than SEO in generating quality leads and conversion.
  • You can add Call to Action (CTO), call button and offers through AdWords, to lure potential customers.
  • AdWords allows you to launch multiple ad campaigns to attract customers from various directions.
  • SEO does not guarantee appearance of your website at the first page of the SERPs.
  • Like AdWords, organic search result is not paid but SEO needs long term investment to produce visible results.
  • As Google keeps changing its algorithm, if you stop doing SEO your website will start losing its visibility.
  • SEO takes time in pulling effective traffic to the website. Conversely, AdWords can start pulling traffic from the start of a campaign.

 Why You Need Both SEO and AdWords

SEO is the prerequisite if you are looking forward to build a strong web presence and brand awareness. Alternatively, AdWords penetrates deeper and tries to build your brand reputation to the customers even to those, who are not aware of your company.

SEO continuously works towards building your website more accessible and user-friendly. It means, SEO to some extent, works constructing a good quality website that would satisfy the needs of a visitor redirected by the AdWords.

SEO builds reputation of a website by growing in-ward and out-ward links. It also finds competitive keywords to step aside your competitors. AdWords is ineffective if you fail to recognize the keywords that can work for your brand. Keyword research is integral part of both the practices. It is also effective if you are planning for social media marketing to narrow down your marketing efforts.

Conclusion

If SEO and AdWords work together, they can do wonders for your business. If you are a small business owner, you should start with SEO. You may advance toward AdWords when you have secured a strong customer base and have enough capital to invest in advertising. AdWords will help you if your target is spreading your brand awareness to a large number of people and increase customer base. Where, SEO will keep you floating in search engine.

 

If you would like more info about our SEO services, feel free to contact us directly at 203.414.9692

 

Wieting Design | Search Engine Marketing Fairfield County CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

CONTACT US

Wieting Design, LLC
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o: 203.414.9692
e: cindy@wietingdesign.com

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Serving: CT, Fairfield County CT
Hartford  CT, New Haven County CT