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The Importance Of Videos On Your Website

May 4, 2018 by Cindy Wieting

Video content concepts are growing faster as an important tool for enhancing inbound marketing tactics. Along with other inbound marketing tools like, blogs, search engine optimization (SEO)  and social media, an engaging video is also leaving significant mark in increasing a website’s web presence along with brand awareness.

Key statistics regarding watching video worldwide

As per the latest statistics, the number of people, who watch videos, has taken a giant leap throughout the world. More and more people are hooked to YouTube and different other social media platforms to enjoy different videos.

The key demographic statistics on free video uploading platform YouTube will simply blow your mind. Here they are-

  • Every month you tube receives billion unique visits
  • Whopping 6 million hours of videos are watched every month
  • Every minute almost 100 hours of videos gets uploaded to YouTube
  • As per the latest data by Nielson, in US YouTube reaches more adult viewers aged between 18-34 years than cable TV network

Facebook has also started giving leverage to boost their video initiatives as people are spending considerable amount of time in watching videos there.

As per Facebook’s Q4 report 2017, the number of total potential Facebook video Viewing audience is 2.1 billion monthly active users. On the other hand, the number of daily active users is 1.4 billion which is growing by 14% year by year.

According to Cisco, videos in digital platform will consume 80% of the online traffic by 2020.

The bottom line of the above discussion is video content is slowly becoming a prominent factor in enhancing digital marketing initiatives.

Let’s find out how video contents help your business grow by improving lead generation-

  • Increases Brand Awareness– Videos that stand out as both engaging and useful successfully keep audience glued to it and spread brand awareness.
  • Gives an authentic brand Voice- A video content can lend your product or business an authentic brand voice. Having an authentic brand voice is an important part of brand building.
  • Provides a great website experience- Having an engaging video is different from having usual approach of web content for establishing connection with the visitors. Different kind of videos like, product description, user experience and charity instantly strike cord with the audience and it adds to better website experience.
  • Increases Conversion- Having an explainer video on the landing page can dramatically increase your conversion. Simple, clear cut videos often help customers to make aware decisions. It also helps you in lead generation.
  • Rank Booster- An informative and quality video often boosts website’s popularity and authority. It is a crucial factor that works for boosting any website’s ranking in organic search results also.
  • Sharing in social media- People tend to share funny or informative videos to their friends and families. Sharing the video in social media strengthens your brand awareness and boosts your website’s ranking.
  • Analytic help- When a video is presented as an incentive or on a landing page, through the clicks, shares, likes and comments you can easily track how many people got engaged to the video campaign. It also allows you to make further adjustment based on feedbacks you receive from the video.

Video content is emerging as a big player for inbound marketing. However, do not rush for it rather, figure out right presentation for your company by discussing with expert minds. Having a video is not mandatory for increasing traffic or rank boosting of your website. It is a part of a combined game called digital marketing.

 

Wieting Design | Video Production Fairfield County CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

If your thinking about adding a video to your website give us a call at 203 414 9692 or visit our video services to find out more!

 

 

 

 

 

 

Filed Under: Videos Tagged With: Video for websites Fairfield County Ct, video production Fairfield County CT, Video Production Hartford CT, Videos for website design Hartford CT

Do You Have A Video For Your Business?

April 20, 2015 by Cindy Wieting


How Videos Can Enhance Your Company

The results are in: 86% of buyers are accessing video content on demand, according to a recent survey by DemandGen.  By 2018, there will be 149 million tablet video viewers alone, says eMarketer. At Wieting Design, we predict business owners that include video, as a part of their online marketing strategy, will experience an uptick in traffic and conversions. Here are a few ways to start utilizing video. But, first… make sure you do the following:

  • Hire a professional videographer to create at least 1 – 2+ professional company videos per month. Choose someone who has experience creating online videos. You can also create your own videos, just make sure the visual and sound quality is high-definition.
  • Make sure your message is concise. Provide a strong call-to-action. Give people a good reason to buy, call, signup or invest.
  • Be authentic. Avoid trying to mirror your competitor’s voice. Find something that is unique from your competition and run with it.
  • Use your video content to educate your audience. Make your videos engaging and to the point.
  • Limit your videos to 1-3 minutes.

Once you are ready to share your video content with the world, try these great tips to help enhance your company and add a personal touch to your website:

 Use Videos to Improve SEO.

Video is search friendly. 70% of the top 100 Google search listings are video results. Plus, video on social media can have a positive effect on organic search results. Create a Video page and start posting videos on your website.

 Use Videos to Increase Facebook Reach

When you post videos on Facebook, upload them directly from your PC or device rather than using a link to video sites like YouTube. Embedded videos tend to draw a higher reach than videos that are linked directly to other social video sites. This doesn’t mean that you should stop utilizing YouTube as you will see next.

 Develop a Library of Quality Videos on YouTube

YouTube videos are also good for SEO. When uploading videos to YouTube, make sure you thoroughly complete your profile. Include a keyword within your title and at least 1-2 keywords in your description. The description should be a summary of the video with a strong call-to-action.  Also include a link to your website. Don’t forget to include your most popular SEO keywords for the tags section.

 Don’t Neglect Your Written Content.

Visitors can’t live on videos alone. It is imperative that you provide your website visitors with fresh, high-quality content on every page. Use videos as a supplement to your content marketing strategy. When you post videos on your website, write a SEO-friendly and engaging paragraph that summarizes the video.

There is no doubt, video content is one of the most effective marketing tactics a business owner can utilize – if it is done the right way. Start creating high-quality, engaging videos to share your message with your audience. Hopefully, the tips above will inspire you to enhance your web presence with videos.

The video services we provide are: Audio Production Services • Camera Crew Hiring and Managing • Corporate Videos • Scripting • Storyboarding • Location Scouting • Prop Gathering • Talent Casting • Full Lighting • High Definition • Extensive Music Library

To Learn More Visit Our Website

Wieting Design | Video Production Connecticut

 

 

 

Filed Under: Videos Tagged With: Video Production CT, Videos and Website design, Videos and your Website, Website Design Hartford

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