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What Is Your Branding Saying About You and Why It Matters?

April 26, 2017 by Cindy Wieting

Have you ever heard a catchy slogan or jingle on the radio? I’m sure you can recall a flooring jingle or a plumber’s tune. These are examples of strong branding that creates recognition in your community. Branding also allows you to connect with your audience and advertising can be tailored to target your ideal customers. In a business climate where the Internet, social media, and technology create a lot of static, it’s crucial to develop a clear voice and message for your business to help cut through the noise. It also has to be memorable. Your brand is the focus of all your marketing efforts. People have too many choices and too little time; the last thing you want to do is follow the beaten path.

What Does Your Branding Say About Your Company?

  • What does your business do so well that a customer would choose you over your competitors, or even pay more for your product or service?
  • Do you have a great deal of experience in your industry?
  • Do you pride your company on an excellent customer experience?  

These types of differentiating factors are building blocks to your brand that will draw in customers, generate word-of-mouth, and help give your brand value.

Why Does Your Branding Matter?

  • Branding will happen either intentionally or passively and it can happen quickly. It’s better to control the message before it’s uncontrollable or acquires an association that doesn’t align with your company’s goals. After all your brand is what the customer says it is.
  • Great branding can make it easier for employees to do their jobs. With a clear company message and personality, branding makes the job of the marketing and advertising teams easier by providing a backbone for their efforts.

As a small business, you may be competing against big brands with devoted customers. That’s why you have to find ways to differentiate–with a solid brand building process of your own. Branding is much more than just a cool logo or well-placed advertisement.You need to do more.

  1. Start small with your branding & remember to focus on your target audience first.
  2. Research your market and competition, then decide how you can convince a customer to purchase from you over them.
  3. Integrate your company’s tagline and mission statement to create a voice that resonates with your audience.
  4. Incorporate this voice and message into every aspect of your business and stay consistent.

If you are looking for help with your brand, then consult a company that knows how to ask the right questions and create the proper foundation. Wieting Design specializes in being able to get to the heart of your company and create a message and look that communicates the right impression to the right people. You deserve a brand that fits your company and showcases your strengths while capitalizing on your target audience.

Are you ready for a better brand to present to your customers and employees? Give us call at 203 414 9692 or email us, we would love to talk to you!

Filed Under: Logo Design Tagged With: branding, Branding Fairfield County CT, creating a brand, Graphic Design Fairfield County CT, logo design

How to Set Up your Facebook Business Page for Success

October 26, 2016 by Cindy Wieting

optimizing-your-facebook-business-pageRule #1 in business is to get in front of your market. As the largest social media site for small businesses, Facebook is still king. If you’ve been fighting the trend, you are missing out on a great opportunity. Three reasons you should have a Facebook business page is to connect with customers,  it is a free way to market your business, and it brings traffic to your website and store. Now you know why you need it…

Here’s how to set up and optimize your Facebook business page for success.

  1. Create your Facebook Business Page connected to your personal Facebook account.
  2. Choose which category you fit into out of the following:
    1. Local Business or Place
    2. Company, Organization, or Institution
    3. Brand or Product
    4. Artist, Band or Public Figure
    5. Entertainment
    6. Cause or Community
  3. Complete your business profile description in 150 characters or less so visitors know exactly who you are and what you do . Add categories that your business applies too like what type of food your restaurant serves or what services you offer, then finalize the profile with your business website link.
  4. Upload your profile picture. Your goal with your images is to draw viewers in and show off your brand. Be sure it’s a high resolution shot.
  5. Claim any duplicate pages. Facebook may have a user generated page about your business and during set-up they will prompt you to claim this page(s).
  6. Choose your audience. For example, if you’re a hair stylist in Wilton, CT your audience could be women ages 13-65 that are located in Wilton. You can also target based on people’s interests, but be careful narrowing your audience or your views will be limited.
  7. Setup a Cover Photo. This picture is different from your profile picture but is equally important as it’s the first big image of your brand viewers will see. Your cover photo should be 851 pixels by 315 pixels and visually show your services.
  8. Create a Call to Action. Choose a button to include on your page that prompts viewers to engage with you. I.e. Book Now, Contact Us, Shop Now.
  9. Create a posting strategy with compelling content. Start off slow and steady with a daily post. If you have a blog, pull snippets from your website and add images to your posts. Visuals and video get the most views.
  10. Invite your Friends to like your page.  It’s important to wait until you have a stream of content before going for likes. Once you have a few posts and images, go for the low hanging fruit first. Like your own page and then ask friends and family to also like your page.
  11. Advertise on Facebook. You don’t need to spend hundreds of dollars a month, but consider starting with a small budget to grow your audience. When you are first starting out, it can be hard to gain an audience but once you’ve established 1-3K likes, you’ll start gaining more organically.
  12. Measure your Growth. Facebook has a built-in analytics tool to help you measure your growth and you can add a tracking code to your website to track how visitors are interacting with your website.

Creating a Facebook Business page is free and simple to do and with all of the benefits, it’s a no-brainer. Having a Facebook page also helps you with Google’s new local SEO ranking algorithm. One of the most important steps is to make sure your presence on Facebook is consistent and aligns with your brand. If you share a funny video that  gains new likes, but it doesn’t pertain to your brand, you’ve earned a like, but not a customer.

If you’re ready to start marketing on social media but not sure where to start, let the social media experts at Wieting Design create a social media strategy for your business.  Email us for a complimentary consultation or give us a call at 203.414.9692.

Filed Under: Social Media Marketing Tagged With: branding, Custom Website Design Fairfield County CT, facebook, facebook business pages, Graphic Design Fairfield County CT, local SEO

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