How to Use Video Stories For Social Media Marketing
Short, captivating videos on social media allow businesses to connect with potential, new, and existing clients. Millions of viewers are engaging online with short video clips and temporary video stories, so if your business hasn’t created videos on social media yet then you may be missing out. Create them on your own or partner with a CT marketing & design agency like Wieting Design.
The truth is, if your target market is on Instagram or Facebook then you should be too, and one of the best ways to be discovered is through videos.
These clips may only last a few seconds but they make an impression – they’re captivating, clever, and straight to the point. Often created to look more raw and personal than videos you find on a company’s website or Youtube channel, these videos are made to build brand awareness and are typically low cost and easy to create.
A few things to remember when creating videos for social media:
-Use this opportunity to make a connection before making a sale. Social media is for sharing content with peers, so work on producing interesting and valuable content specifically for your audience, rather than straight out promoting or selling your business.
-Don’t be boring. Stay true to your brand guidelines but don’t be afraid to be bold and make an impression. When creating videos, know what your audience likes and interests them – use this as the basis of content to peak interest.
-These videos are short so keep them simple with one main focus per clip. Also remember that many videos are viewed with the sound off so include text or graphics for reference, but be sure not to overdo it.
-Define a goal for the video and have a clear call to action (CTA). It’s great if your audience tunes in to watch your video but make sure it’s clear what the next step is. Is it to contact you, sign up, visit your website, make a purchase, etc?
-Social media is a place of discovery and sharing, so be sure your company can be found. Use appropriate hashtags for your content and tag your location when posting especially on Instagram.
There are different ways to utilize short videos on Facebook and Instagram. You can post directly on your feed, create an ad to maximize reach, post previously edited videos, create live videos, or post an Instagram story (check out this Techboomers tutorial on creating and posting Instagram Stories; it’s much easier than you think and extremely popular among social media users).
According to Adweek “One of the things the proliferation of Stories has proven is the value of real, uncut content in the eyes of audiences, so documenting your journey with Stories make your brand approachable.”
While social media platforms are overloaded with posts, photos, and ads; short videos offer a breath of fresh air and authenticity for businesses. This form of marketing works for social media because these platforms were created for sharing, connecting, and entertaining one another – short videos do exactly that. After all we’re all human so use this chance to show the human side of your company.
Be authentic and give viewers a glimpse into who the company is, what it offers, and what it stands for. You can utilize videos for product releases, company news, discounts, education, streaming of events, and more. It’s a chance to make a real connection with your target market.
Take the first step & craft a social media plan.
We know that running your business takes a lot of work and marketing often gets pushed back. While time and budget constraints may be holding you back, an active social media presence doesn’t have to be time consuming or expensive. Try it yourself or partner with a professional marketing agency with a history of successful social media campaigns.
Wieting Design is a design & marketing agency based in Fairfield County CT and serving all of Connecticut with the experience to help improve your social media strategy. Contact us to schedule a consultation, or view our past projects including video production services.
Wieting Design | Social Media Marketing CT
Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.