Wieting Design

Website Design Checklist

by

It’s exciting to get a visitor to your website, but that’s just the beginning of the journey.

Websites must be well designed and functional, with a clear call to action in order to turn visitors into customers. That’s why your website design is important and below is a checklist of website essentials that will ensure you get the most out of your page. Use this checklist to help answer the question “What should my website include?”

Your website should have the following:

Your own style.

A website is an extension of your brand. It should match the style that defines your business and speaks best to your audience. (Note that you should have a clear understanding of your target market in order to make a meaningful connection with them.) Include a strong, defining design, but remove any excess noise and distractions that may prevent visitors from seeing the most important points such as your competitive edge and call to action.

A clear goal.

While your website should be appealing to the eye, good looks will only get you so far and your website is no exception. It’s more than just a collection of text and images; the site has purpose and everything on it must work together to help achieve this. Determine the goal of your website (this depends on type of business) – is it to drive traffic, generate leads, make a sale, build trust, be a resource of information, etc? You may have multiple goals, but be certain to define these objectives to ensure website success.

User friendly experience.

The journey through your website should be pleasant and engaging. Visitors typically scan sites quickly and within 5 seconds decide if they’ll stay or go, so make the site inviting and easy to read. Once your site passes the first impression test, visitors should be engaged in the content and geared towards the call to action. To ensure a good user experience, the site must be responsive to different platforms (computer, tablet, phone) with the ability to work correctly on various devices. Also make sure that all links, buttons, and forms work.

Easy navigation.

Your website should be informative with easy-to-find facts that explain the who, what, where, and how. Beyond that, have a logical roadmap that makes sense and leads visitors to where you want them to go. Put yourself in the client’s shoes to decide what you’re trying to accomplish and how to best get there. Offer the path of least resistance; have clear links to the most important pages and make navigation and searches simple. Remember that obstacles may deter clients from staying on the web page. Also have strategically placed buttons to put focus on your call to action.

Call(s) to action.

Don’t let the connection you’ve made with visitors on the website stop there. Turn your viewers into clients with a clear call to action (CTA). Depending on the type of business, decide what the CTA is: to buy, sign up, contact, visit, etc. Call attention to this CTA by making it visible with strategic placement that can increase lead conversions. Remember that even if your CTA includes a contact form, you should also include visible contact information throughout the site. In addition to the contact page, you can include contact info on the top and bottom of each page. Be certain to include multiple contact methods such as phone, email, and address. Reaching your business should be easy.

SEO for searchability.

To increase visitors, make sure that the website is search engine optimized. For a higher search engine ranking, use SEO best practices, targeted keywords, external and internal links, and post original and relevant content. Maintain visibility by keeping the site fresh and engaging. Remember that text from images cannot be searched, so make sure that important keywords are visible.

Content management system (CMS).

On the back-end, a great website allows for easy edits and updates. Trends are constantly changing and it’s important to keep up with these changes to stay relevant. To increase a website’s ranking, fresh content helps. Keep your website current with powerful client testimonials, current case studies, blog posts, etc, through the website’s CMS. Remember that successful marketing is an ongoing process, and not a set it and forget it one-time deal.

By following this website design checklist, you can ensure that you create a website with purpose. And that purpose is to bring you closer to your business goals.

Wieting Design offers custom solutions for websites with original designs, as well as WordPress and Squarespace themes to ensure the best option for your business needs and budget. By creating a new site or revamping an old one, we will do more than just create a pretty page. We give these pages the power to work for you as a sales tool that turns visitors into customers. We also offer database management, hosting packages, search engine optimization (SEO), content management systems, and analytics.

See our website samples here https://wietingdesign.com/portfolio/website-design/ and discover the perfect balance of design and function.

——————————————————————————————————————————

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

Wieting Design launches Trietta a Wilton based company

by

First I would like to thank Vernon Howard for his expertise in the development of this website!  Next I would like to thank Chris John Amorosino one of our awesome copywriters! Great job guys!

What we did for Trietta

The new website invites prospective clients to discover the benefits of working with Trietta. The website is integrated with a suite of services that fully explain Real Estate, Contracting and Real Estate Investment services. Visitors are invited to view Trietta’s project work and will have the opportunity to learn more about subjects like Home Inspections to help sellers and buyers.

We branded Trietta giving them a new look across all platforms, and will be handling the digital communications and online/offline marketing.  Trietta wanted a site that was easy to navigate giving the user a friendly experience. We custom designed this website using the photography that was shot on location and graphics we developed. Over time as Trietta grows we will be adding videos, and various ways to educate the user on all the services they have to offer. The open source content management system allows Trietta’s staff to easily update the website.

We invite to have a look at Trietta.

——————————————————————————————————————————

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

 

Things To Consider After Your Website Launches

by

Your website is ready to launch after a lot of work, money and time.  The hard work of the designers, developers, marketing team and you (the client) have paid off. You have a good solid product to help grow your business. But how do you get the word out? Talking about it to friends is not enough, they already know you.  Your goal is get people who don’t know you or your services to pay attention, to know what your offering and how YOU can help them.

You can’t just launch a website and expect it to act as your sales tool without some help. Launching your website and doing nothing is the best way to undo all the hard work of designing and developing not to mention the dollars you have put in to it.  Here are some suggestions that you should consider during the launch of your new website to get your new site ranking and clients calling!

Search Engine Optimization – (SEO)

It is impractical to expect people to know what your website address is directly. When someone is looking for a service they are going to type in that service and town. For example: if someone is looking for a interior designer they will most likely put in interior design Westport, CT or kitchen redesign Westport, CT

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

If your site fails to rank well in search engines then you are running backwards from success. A great looking website has nothing to do with generating leads. Engaging content, working keywords, a practical ‘call to action’ along with other strategical approaches to SEO will set up the foundation for your website to rank well, thus getting clicks on your website which leads to inquiries about your products or services.

Hiring a good SEO company is just as important if not more important then hiring a good designer to design and develop your website.  Good SEO implementation will help sales grow. Check out our SEO services and see how we might be able to help you. We offer a variety of search engine optimization packages. We realize all companies are not alike and require different needs based on budgets, the type of website, and targeted locations.

Utilize Social Media

It’s no surprise that social media marketing is crucial to business growth.  After all, we’re living in a digital world.  Every business should be allocating time, energy and resources toward social media marketing.

Depending on the kind of company you have and what you have to offer, you need to decide which Social Media platforms will fit your company.  We always say pick at least three and keep it up and keep it strong.

When your ready to launch make sure you are ready with your social media.  Brand it to be consistent with your website graphics and content. Keep posting engaging content periodically for those people, who have a real interest in your products and services. Provide news, latest updates and other information to the user for building awareness. Don’t crave for instant success it takes patience.

Whether you decide to blog, use Instagram, Facebook, Twitter, or Pinterest just keep it going, the last thing you want a potential client to see is a blog post from a year ago it shows signs of disinterest in your business.

For more information on our Social Media services, please contact Wieting Design to see if we can help.

E-mail Marketing

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. But with all the “junk” emails we get on a daily basis, be selective of what and who you send them to. Send emails with a purpose!

So why and how should one go about email marketing? Well here are a few thoughts on the matter:

  • Cost – Email marketing is CHEAP, there are no two ways about it. Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is not going to cost you alot compared to other channels of advertising.
  • Success – Emails can be targeting specifically to the ideal consumer. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water .
  • Measureability and Flexibility – With the analytics available today it’s easy to track responses to your emails exactly, in order to work out what parts of your campaign are working and what parts aren’t. With this knowledge, you can then react instantly to modify your campaign strategy if need be.

Send emails to spread announcements as it is a powerful way to keep a good relationship with the existing customers. Please contact us if you have some questions, we would be happy to help you!

AdWords (Pay-Per-Click (PPC) campaigns

SEO demands good content to work, but if you have a website that is visually driven you may want to consider an AdWords campaign. An AdWords campaign is an ad campaign within an AdWords account. An AdWords campaign is usually composed of several ad groups. Each ad group serves different ad texts based on the type of keyword a user may type into Google’s search engine to find what your offering. Google AdWords pay-per-click (PPC) is the most effective way to immediately establish your company’s online presence with a new client that is interested in what you have to offer!

If you would like more information on AdWords we would be happy to talk with you give us a call at 203 414 9692 or email us!

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

Does Your Website Need Some Spring Cleaning?

by

It’s that time of year, when we start to think about spring cleaning. Cleaning out closets, reorganizing the basement and sweeping out the garage from all that sand accumulated during winter and detailing your car for those nice warm days ahead!

So what about your website?  It’s not a bad idea to take a close look at your website and make some upgrades. An outdated website can have a negative effect on a web visitor sending them to your competitor. You want to make a good and professional impression right?  So keeping your website up to date is important for your business.

We are not saying you need to necessarily redo your website, but why not spruce it up a bit? Here are some spring cleaning checklists for your website that you might want to consider that won’t impact your budget.

Photography

Adding and updating new photography to your website can do wonders. It will freshen things up and bring your site up to date especially if your site is a “visual” site like a interior designer, architect, or restaurant!  Showing your latest work or the latest chef specials will generate interest inviting your visitor to call you for more information.

Check Outbound Links

Go through all of your outbound links on your site. Besides making sure they work, ask yourself if you’re really offering your visitors value by sending them off to another website. Your website is where you want your audience to stay. Don’t send your traffic to another website they might not come back.

Social Media Links

A common mistake I see are social media buttons that doesn’t work. Make sure your social media is up to date and that they link correctly from your website.  Facebook is not the only platform for social media so if you think your business can benefit from Instagram or Pinterest set those up and take advantage of the many platforms that can benefit your business.

Blog

When is the last time you blogged? I see so many clients that are enthusiastic to start blogging in the beginning, but 4 years later they still have the very first and only blog they have written. If you not blogging, take it down. It will make your visitor think you don’t care or just don’t have the desire to put some effort into your business.

Copy Content

It’s always good to update your website copy–especially your website bio–once a year. This way you can keep your important details current. It’s also always helpful to get another pair of eyes on the content you’ve written for typos!  We all make grammar mistakes now and again, and it’s worthwhile to have a friend or colleague go over your copy and make some suggestions.

Double Check Your Contact Info

One of the biggest and easiest mistakes to make is to have outdated contact info on your website. You don’t want to miss out on important opportunities simply because nobody can get a hold of you. Check the phone numbers, email addresses, and contact forms on your website. Make sure they all go to the right place!

 

Wieting Design | Website Development Fairfield County CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

Do Website Pop-Up Ads Work?

by

Pop-ups can be very annoying to readers, but they’re a favorite with some marketing companies. According to a Sumo study of nearly two billion pop-ups, they found the average rate of conversion for those types of pop-ups was 3.09%. There is no mistaking the value of a well executed pop-up. The real challenge lies in displaying pop-ups in a way that’s most effective for conversions, and at the same time not intrusive to readers.

For the most part, if you’re using a pop-up, you want visitors to take action. How do you get a visitor to take action without disrupting their experience or driving them off of your site?

Here’s what NOT to do with your pop-ups:

  • Triggering a pop-up immediate upon entry
  • Making a full screen pop-up with no clear way to dismiss it
  • Triggering a pop-up in the middle of a conversion
  • Offering the wrong content in your pop up
  • Asking for too much information in your pop-up form

Here’s what you SHOULD do:

  • Change your pop-ups to acquire leads intending to exit your site
  • Delay your pop-ups until your visitors have had a chance to engage with your content.
  • Tailor your pop-ups based on the page the user is on
  • Design your pop-up to match your brand and your message
  • Make your call to action very clear, i.e. “Join our email list for 10% off”
  • Offer Value in exchange for the visitors information
  • Eliminate barriers with 3 form fields or less
  • Have a plan to continue to nurture the visitor after they’ve left your site

Pop ups executed correctly can be a valuable lead generation tool on your website. You also need to consider the effect of pop ups on your mobile site. To get visitors to stick around longer on your webpages, and to get Google to list you in a search result, you need to ensure that the pop-ups are not intrusive to the user. Effective January 10th, 2017, Google has started to penalize pop-ups on mobile web pages that are intrusive to the reader. Google wants to be sure that content being served to users is easy to access no matter what device they use to browse the web.

 

Wieting Design | Website Design Fairfield County CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

How to Affordably Redesign Your Website Over Time

by

Business is good, your customer lists are growing and sales are on the upward trend. There’s no time for changing and redesigning everything while you’re in the business of making money and serving customers. It doesn’t make sense to fix a system that’s working. However, at the same time, you have to keep your store fresh and take advantage of every design tactic that will help to improve conversions across your site.

Websites should stay fluid and consistently optimized, but it’s a task that easier said than done. Especially if your staff is busy or you don’t have any inside resources to execute on this. The good news is that many website design improvements can be done incrementally over time, unless a site is performing very poorly or using old tools.

Here are a couple of easy ways you can approach some ongoing design updates.

Content that’s old, incomplete, or thin: Can any text content on these pages be updated and/or improved for SEO or to improve sales. Make sure your content includes items like the materials used in your product’s, measurements, return policy, and note when items are out of stock. Tell customers what’s selling well and announce new products.

Images: Some products need a professional photographer or graphic designer to present well online.

Optimize for mobile performance: Be sure to pay attention to how pages work on mobile devices; Statista says more than 22 percent of e-commerce was spent via mobile for the first quarter of 2017.

Create seasonal based landing pages: It can be extremely useful to drive paid traffic to landing pages that feature specific products based on seasons or trends.

Minor updates: It is also often quick and cost effective to make small changes like adding or changing the site identity icon, background image, header and footer messages, typography, and sometimes even layout.

Be careful before you make layout changes. You don’t want to burden existing customers to relearn your site unless it is absolutely necessary.Remember, your website exists for customers. They generally don’t like dramatic change. Focus on updating your site with fresh and useful content. This does more to attract and keep customers than a top-down redesign—and it’s a lot less expensive.

It’s likely you’ve been considering this for a while now. What’s your plan to make sure you’re implementing a proactive design plan for your e-commerce site? The difference could mean thousands of dollars to your revenue and increase customer loyalty in a dramatic way.

If you’re unsure of where to start or want to get a fresh opinion, give us a call at 203.414.9692!

 

Wieting Design | Website Redesign Hartford, CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

CONTACT US

Wieting Design, LLC
………………………………
o: 203.414.9692
e: cindy@wietingdesign.com

SIGN UP FOR OUR BLOGS

follow usfollow usfollow usfollow us

Serving: CT, Fairfield County CT
Hartford  CT, New Haven County CT