Pop-ups can be very annoying to readers, but they’re a favorite with some marketing companies. According to a Sumo study of nearly two billion pop-ups, they found the average rate of conversion for those types of pop-ups was 3.09%. There is no mistaking the value of a well executed pop-up. The real challenge lies in displaying pop-ups in a way that’s most effective for conversions, and at the same time not intrusive to readers.
For the most part, if you’re using a pop-up, you want visitors to take action. How do you get a visitor to take action without disrupting their experience or driving them off of your site?
Here’s what NOT to do with your pop-ups:
- Triggering a pop-up immediate upon entry
- Making a full screen pop-up with no clear way to dismiss it
- Triggering a pop-up in the middle of a conversion
- Offering the wrong content in your pop up
- Asking for too much information in your pop-up form
Here’s what you SHOULD do:
- Change your pop-ups to acquire leads intending to exit your site
- Delay your pop-ups until your visitors have had a chance to engage with your content.
- Tailor your pop-ups based on the page the user is on
- Design your pop-up to match your brand and your message
- Make your call to action very clear, i.e. “Join our email list for 10% off”
- Offer Value in exchange for the visitors information
- Eliminate barriers with 3 form fields or less
- Have a plan to continue to nurture the visitor after they’ve left your site
Pop ups executed correctly can be a valuable lead generation tool on your website. You also need to consider the effect of pop ups on your mobile site. To get visitors to stick around longer on your webpages, and to get Google to list you in a search result, you need to ensure that the pop-ups are not intrusive to the user. Effective January 10th, 2017, Google has started to penalize pop-ups on mobile web pages that are intrusive to the reader. Google wants to be sure that content being served to users is easy to access no matter what device they use to browse the web.
Wieting Design | Website Design Fairfield County CT
Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.