Business is good, your customer lists are growing and sales are on the upward trend. There’s no time for changing and redesigning everything while you’re in the business of making money and serving customers. It doesn’t make sense to fix a system that’s working. However, at the same time, you have to keep your store fresh and take advantage of every design tactic that will help to improve conversions across your site.
Websites should stay fluid and consistently optimized, but it’s a task that easier said than done. Especially if your staff is busy or you don’t have any inside resources to execute on this. The good news is that many website design improvements can be done incrementally over time, unless a site is performing very poorly or using old tools.
Here are a couple of easy ways you can approach some ongoing design updates.
Content that’s old, incomplete, or thin: Can any text content on these pages be updated and/or improved for SEO or to improve sales. Make sure your content includes items like the materials used in your product’s, measurements, return policy, and note when items are out of stock. Tell customers what’s selling well and announce new products.
Images: Some products need a professional photographer or graphic designer to present well online.
Optimize for mobile performance: Be sure to pay attention to how pages work on mobile devices; Statista says more than 22 percent of e-commerce was spent via mobile for the first quarter of 2017.
Create seasonal based landing pages: It can be extremely useful to drive paid traffic to landing pages that feature specific products based on seasons or trends.
Minor updates: It is also often quick and cost effective to make small changes like adding or changing the site identity icon, background image, header and footer messages, typography, and sometimes even layout.
Be careful before you make layout changes. You don’t want to burden existing customers to relearn your site unless it is absolutely necessary.Remember, your website exists for customers. They generally don’t like dramatic change. Focus on updating your site with fresh and useful content. This does more to attract and keep customers than a top-down redesign—and it’s a lot less expensive.
It’s likely you’ve been considering this for a while now. What’s your plan to make sure you’re implementing a proactive design plan for your e-commerce site? The difference could mean thousands of dollars to your revenue and increase customer loyalty in a dramatic way.
If you’re unsure of where to start or want to get a fresh opinion, give us a call at 203.414.9692!
Wieting Design | Website Redesign Hartford, CT
Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.