Wieting Design

When competition is fierce, branding and graphic design make you stand out

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Many industries and product verticals have immense competition. And while there are many ways you can choose to position your company to differentiate yourself from your competition, your level of professionalism and brand attractiveness could have an impact.

Branding and graphic design are crucial aspects of your business that you can’t ignore especially when the competition is fierce. Some companies think they can just outspend their opponent in ad dollars. And while that might be true, if your visual identity and ads lack professional graphic design, consumers might still choose your competitors.

Here are numerous ways that logo design and graphic design impact your business and help strengthen the bond between your business and your customers.

 

Effective design increases client awareness

Your logo design and graphic design need to be memorable. Effective design helps solidify your brand in consumers’ minds so you can build upon past experiences with a customer to increase their awareness for all that you offer.

A disjointed brand experience can make it difficult for your consumers to connect the dots on what you do and what you offer. For example, if your Instagram graphics and ad materials look different from your search network ads and website, it will be difficult for consumers to connect your messages.

The goal of advertising is to progressively tell your consumer more about what you offer to compel them to make a purchase with you or take the next step in your sales funnel. So if your consumers can’t make those connections between one ad or brand experience to the next, your online efforts won’t be effective.

Building trust and credibility through your brand promise

Once your brand is consistent across all customer interactions, you can begin weaving in your brand promise. When a consumer sees your brand, they can connect it to what you offer your customers as far as service and commitment. Your brand promise might include:

  1. An outstanding customer experience. Once a customer has a positive experience purchasing from or interacting with your brand, they might associate your brand with outstanding customer service, making them more likely to return. But for that to happen, your brand needs to be consistent. The website they made the purchase from needs to look like the email marketing you start sending them after a purchase, and graphic design can make that possible.
  2. The same service in-store as online. If your business operates under a hybrid model of both in-store and online, consider how to create a consistent experience. If you’re committed to offering expertise and insights to your customers, bring that experience online through helpful messaging and the opportunity to initiate an online chat with questions. Ask your website designer how to integrate this functionality into your website seamlessly.
  3. Your social media persona and tone. Who your brand is on social media is so important to the trust and credibility your consumers consider you to have. One of the challenges with social media is that it’s an easy place for consumers to go to share their dissatisfaction or challenges with your brand. And it’s all public. How you respond could impact whether or not your other followers choose to purchase from you. Set that tone with friendly and approachable graphic design that matches your overall branding.
  4. Responding to feedback. Brands that share their reviews and customer feedback online can help build trust with their customers. Online reviews are an important aspect of any business because they provide context and information to individuals who have never purchased from you before. As you create your online persona, you also need to showcase that you respond to customer feedback, even when it isn’t positive. Graphic design can highlight your brand’s evolution and how well you build trust with your consumers by responding to what they have to say.

Design can use psychology to influence consumers

Color psychology in graphic design and marketing is fascinating. Every color the eye can perceive evokes a different emotion and good graphic designers know that. Logo designers will recommend certain colors based on your business and what you do. This includes secondary and tertiary colors that can weave into your other design elements to encourage certain actions from consumers.

For example, yellow is the friendliest color on the color palette. And yet, it can be challenging to design a website with tons of yellow because those with vision impairments might not see yellow well. Incorporating yellow in the right places can still evoke the right emotions but help the eye perceive your website or other brand elements effectively.

How a graphic designer applies your brand colors can encourage different actions or different thoughts within your consumers. So while your primary color might be yellow because it’s friendly, you might bring out more blue in your designs when discussing your philanthropic activity because blue builds trust.

Graphic design templates are not a one-size fits all, so while there are many DIY templates and programs on the market now, nothing beats a professional designer who has studied these concepts and knows how to use psychology to showcase your brand effectively.

Inspires your employees so you attract and retain top talent

When competition is fierce, one risk you face is losing your best employees to the competition. Employees find it easier to go to work for brands that they believe in and they can get behind. So not only is it important that your branding be consistent for your consumers but your employees too.

Hiring top talent means being the top business to work for. How cool your brand is can affect how easy it is to recruit these rising stars to help you build your business and beat your competitors. Give your employees something to get behind with logo design and graphic design that speak to them.

Businesses looking to stand out from the crowd and connect with their customers through logo design and graphic design should contact Wieting Design. We’ll help you build a brand that speaks to who you are and what you do while building trust and goodwill with your consumers.

Wieting Design offers modern websites that delight customers and turn website visitors into prospects. We have experience designing websites for a variety of industries and would love the opportunity to discuss your project with you. Contact us to learn more.

Wieting Design offers Graphic Design, Website Design, Search Engine Marketing, Video Production and Logo Design to our clients.

 

 

New Website Launch for WestPark Corporate Office

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Wieting Design launches new website design for WestPark Corporate Offices in New York.

Wieting Design based in Fairfield County CT was hired to create a new identity to brand the WestPark Corporate Office located in White Plains, NY. Wieting designed and built a custom website that engages potential clients seeking more information about this new office space including videos, information graphics, site plans and a beautiful gallery of photography. Wieting’s idea to produce videos was to support and to illustrate the new features such as touchless elevators, touchless bathrooms and more. Its a new way work!

View our new website project here: https://westparkny.com/

VIDEO CONCEPT:

 

INFOGRAPHICS

GALLERY

BRANDMARK:

Wieting Design offers Graphic Design, Website Design, Search Engine Marketing, Video Production and Logo Design to our clients. Contact Us

 

What materials help my website design project move smoothly?

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A website design project has a few distinct phases that you can help move through swiftly and smoothly if you’re well prepared. Here is a broad overview of some of the main phases you can expect with your website design.

  1. Consultation and information collection
  2. Website designer creates templates for main pages
  3. You provide your feedback about likes and dislikes
  4. The website designer tweaks your website design

Each phase will take a different amount of time to finalize. If you’re hoping to get your new website live quickly, there are several preparation steps you can take to speed up the process and ensure the best outcome.

The more preparation you do before initiating your project, the better your website designer can execute your brand and ensure your website highlights your products and services effectively.

Materials to prep to ensure a smooth website design project

While the goal is to begin your website project with as much preparation as possible, don’t feel like you have to have everything together before reaching out to a website designer. Your designer will let you know what they need to proceed with the project.

These are just some general guidelines that can help you get organized and prepare for your project.

Create a sitemap (outline of webpages you want to be included)

Your website designer will create templates based on the types of pages you’ll need and what content you expect will be on these pages. Create an outline of your website. This is also known as a sitemap and shows the hierarchy of parent pages and their child pages that sit underneath them.

Most often, a website includes a homepage, about information and services/product pages. Based on your business and your content, you might also include a blog, staff page with bios, or industry-specific information.

Once your website designer sees this information, they can make recommendations for menus that are user-friendly and guide the website visitor toward the content that’s most important on your website. A skilled website designer will consider the customer experience and the customer buying journey to encourage visitors to take the actions you want them to take to grow your business.

 

Write content for each webpage

Now that you know the webpages that will be on your website, you can begin building out that content. It’s helpful for your designer to see how much content goes on each page and the nature of that content. That way, your content can be in short, readable snippets to avoid overwhelming your website visitor and help keep them engaged as they scroll.

As you write your website content, try to break up your content into short paragraphs with headings, subheadings, and bulleted or numbered lists wherever possible. Long, bulky sections of text might discourage your website visitor from continuing down the page. Plus, today’s consumers expect to be able to skim content on websites and still get the most important messages.

If you’re unsure about how to engage audiences online or you feel uncomfortable writing the website copy, consult your website designer. Your designer might be able to recommend a copywriter with experience writing for SEO and customer engagement. Website copywriters are skilled in making complex concepts or products simple with just a few words to engage readers and guide them toward your calls to action.

 

Outline your brand in brand guidelines

In the initial phase of getting to know your business and your brand, your website designer will ask for more information about who you are and your visual identity. Brand guidelines can communicate who you are clearly.

Even if you don’t have full-fledged brand guidelines, information on your logo, color palette and tone can be extremely helpful in creating a website that speaks to your customers. Many website designers are also branding specialists. If you are still working to build out your brand guidelines, consider hiring a designer that also does logo design and branding services.

Wieting Design offers additional graphic design and logo services to help you develop your branding. We then build custom website designs that match the overall branding and look and feel we’ve created for your brand.

 

Organize your branding files in an online folder for your website designer

Use a cloud program, such as Google Drive or Dropbox, to organize your branding files and share them with your website designer. This folder should include the following:

  • Logo
  • Illustrations or photos
  • Brand guidelines (if you have them)
  • Graphics you want to include in your website design

Having all these materials in one place with easy access can help speed up the website design process and ensure your website matches your brand and meets your goals.

 

Find a skilled website designer near you

You’re all set now to execute an organized and smooth website design project. All you need is a skilled website designer to make the project come to life. Many small business owners have never hired a website designer before. But don’t worry, here’s how to ensure you’re hiring a good designer.

  1. Take a look at the website designer’s online assets. Their website should be impressive and easy to navigate. Read up on any blogs or case studies on their website to learn a bit more about them and what makes them unique.
  2. Read online reviews from previous customers to learn more about the website designer, their skills and how easy it is to work with them. Some skilled designers take too long on projects or are not enjoyable to collaborate with. Avoid hiring a designer who doesn’t meet your requirements for collaboration by reading online reviews.
  3. Interview the website designer to learn more about them. Ask about previous projects that are like yours, such as other websites in your industry or other websites with functionality like what you’re looking for.

Wieting Design offers modern websites that delight customers and turn website visitors into prospects. We have experience designing websites for a variety of industries and would love the opportunity to discuss your project with you. Contact us to learn more.

Wieting Design offers Graphic Design, Website Design, Search Engine Marketing, Video Production and Logo Design to our clients.

Free Online Marketing Tools For Connecticut Businesses During COVID-19

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Small businesses have been hit hard with the shutdowns and market disruptions due to COVID-19. As a business owner in Connecticut, I’m here to support others as we work together to make it through these challenging times. Serving as a graphic designer with a heavy emphasis on website design, I am a marketing expert supporting the local community and beyond.

That’s why I’ve put together these free marketing tools your business should be using to bring in leads and new business. If I can assist you in spreading the word about all that your small business has to offer, please reach out to me.

1. Check your website design’s mobile-friendliness

Google’s search engine algorithms heavily favor mobile-friendly websites. Because of this, they offer a free tool that analyzes your website and informs you about areas you need to improve. As a website designer, I like how this tool gives you a good starting place to know what to do next with your website. Plus, no one wants to turn away mobile traffic in today’s world where mobile visitors outweigh laptop and desktop visitors. https://search.google.com/test/mobile-friendly

2. Get on Google My Business (or update your listing)

Google My Business is great for SEO, especially local SEO. Getting setup or taking some time to improve your listing can mean you show up more often in results, especially when people are nearby your business. Regardless of your business strategy, Google My Business is a free way to earn added exposure. It also allows you to collect customer reviews (more on that in the next section). https://www.google.com/intl/en_us/business/

3. Ask customers for Google reviews

When people go searching for information related to your business, what are they finding? Are there other customers talking about what they enjoy about your products and services? Reviews help a potential customer learn more about you and what your products and services are really like. Plus, reviews make for great social media content for your business and callout boxes on your website. Now is a great time to email your current customers and ask for a Google review (and it can help you rank above your competitors on Google business results).

4. Setup Google Analytics on your website

Knowing who your website visitors are and why they are on your website can greatly affect your marketing strategy. And you can identify issues in your digital marketing strategy before they have serious effects thanks to analytics. For example, if traffic from organic search goes down suddenly, you’ll know something is amiss with your SEO strategy. Or if you’re suddenly getting more traffic from social media, you can evaluate why and do more of that as part of your strategy. https://analytics.google.com/analytics

5. Integrate Google Search Console into your analytics

Learn even more about your website visitors when you integrate Google Search Console into your Google Analytics account. Adding Google Search Console can give you more in-depth data than just Google Analytics. And when used appropriately, this tool can help you hone your SEO strategy even more thanks to insights on keywords your visitors use to get to your website. Plus, you can upload your sitemap to make sure Google is always using up-to-date information about your website when indexing. https://search.google.com/search-console/about

6. Learn more about your SEO with SEMRush (free version)

While Google Search Console is a fantastic tool, it only gives you so much insight into your SEO strategy. A free account with SEMRush allows you to track your performance over time related to 10 keywords. Learn about any glaring issues your website has and look for gaps, such as missing meta descriptions. https://www.semrush.com/

7. Explore relevant Facebook and LinkedIn Groups

Social media is a great tool for growing your business. And yet, you might feel like you aren’t growing your pages without advertising. Groups on Facebook and LinkedIn can help you expand your reach and grow your following organically. Just be sure that you abide by all group guidelines for promotions or you might get kicked out. This can be a time-consuming practice as you might have to view many posts to find ones relevant to your business. Choose your groups strategically and use them as a way to showcase your expertise through lead magnets or blog posts when appropriate.

8. Use MailChimp email newsletter sign-up forms to generate leads

Email marketing is a powerful tool to get people interested in your business. Some website visitors might not be ready just yet to make a purchase or reach out for more information. In these cases, a simple email newsletter sign-up can be a happy medium between leaving your website forever and staying in contact passively. MailChimp’s service is free for limited features for up to 2,000 contacts. You can send out a monthly newsletter to stay top-of-mind with your customers and give them a way to keep learning about you to make a purchasing decision. https://mailchimp.com

9.Manage up to 3 social media accounts with Hootsuite

When you’re on social media, you should be spending that time interacting not posting. Schedule your posts in advance using a tool like Hootsuite. You can manage up to three social media accounts and 30 scheduled messages at a time using a free account. And that limit on social media profiles might force you to be strategic in which platforms you choose to be active on. Not every social media platform is right for every business. https://hootsuite.com

10. Create basic graphic design using Canva

Canva provides graphic design templates that you can adapt to meet your marketing needs. Just remember that everything you put out with your business name or logo on it is a representation of your business. Use Canva strategically and work with a good graphic designer on important marketing materials, such as lead magnets, fliers and other pieces intended to convert prospects into customers.

 

Wieting Design is a Connecticut graphic design and website design agency offering a broad range of services to help local businesses grow. We’ve provided this list of free marketing tools as a service to our community but if we can be of assistance to your business, contact us.

 

 

 

 

 

 

Benefits of bundling design and marketing services with one agency

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Small to mid-sized companies have so much to gain from outsourcing marketing efforts. Not only is paying an in-house marketing professional expensive but finding one person with expertise in all areas of marketing is difficult. And that’s why outsourcing makes sense.

And yet, when you have one marketing company producing videos, another designing the company logo and someone else creating a search engine marketing strategy, it can become a full-time job just to manage the various outsourced professionals that you work with.

Instead, the solution lies in finding marketing agencies that can take on more than one area of your creative needs. At Wieting Design, we have five areas of expertise that go hand-in-hand with one another: logo design, graphic design, website design, video production and search engine marketing.

Companies who use multiple services or all of them find that they reap great rewards in a consistent look and feel to their marketing materials. Here’s a look at each service area and how it impacts the other areas.

 

Logo Design

Strong branding and a clean, recognizable logo are important for helping a business stand out. You want consumers to remember your company with a logo that speaks to what you offer.

But a logo is more than just a good-looking piece of marketing. It can also show off the brand’s personality and tell consumers a great deal about your company in a second or two. And because your logo is presented on so many branded items, you want it to be bold and beautiful.

Pride in your logo is important to exuding confidence and authority in your industry. Whether it’s a plumbing business committing to round-the-clock service when you need it or a new SaaS offering that transforms the way people do business, your logo says a lot.

There are many logo designers out there. Some execute exactly what you ask for, and others guide and provide expertise to help ensure your logo stands up to modern trends while looking timeless 10 years from now. Afterall, no one wants a logo that looks like someone else’s logo because that makes it hard to point out in a crowded marketplace. Your logo should be simple, memorable and enduring.

 

Graphic Design

Once you have a logo in place, you’ll need to add it everywhere! From packaging to social media, graphic design is a crucial aspect of your overall branding and marketing. Much of the customer buying journey starts with great visuals. From the moment consumers see your post shared on social media to purchasing your product, graphic design plays a role in their decision making.

Whether it’s a whitepaper you use as a lead magnet or fliers you hand out at an event, the initial graphics are what draw in the customer to read more and learn about your company. And believe it or not, customers do judge your business by its looks.

Graphic design that is well executed guides the reader’s eyes from element to element as they learn about important facts and details to drive them toward making a purchasing decision. Graphic design tells the eye where to go and what the most important details are.

 

Website Design

Company websites serve as the hub of a company’s online marketing. In fact, most offline marketing still leads to a website, making it one of the most important aspects of your business.

And while you could use a generic template for your website, it won’t speak to the customer in the same way a custom-designed website will. A well-designed website makes calls to action (CTAs) clear and directs the visitor to them. Just like graphic design leads the eye where you want it, website design leads the user to click and explore where you want them to.

According to Forbes, brand storytelling is no longer a nice to have; it’s crucial to success. Website design also plays an important role in telling your brand story effectively. Consumers want products and brands they can rave about, and that’s great news for you. Your brand story gives consumers something to latch onto and care about, which can make them brand advocates, translating into referrals.

You have 15 seconds to grab a website visitor’s attention. While the words on the page matter, so do the design, typography and presentation. Use those 15 seconds wisely, and if you’re seeing a high bounce rate on your website, it’s probably time to consider a redesign.

 

Video Production

Want to make your website and social media stand out? Videos are a strong and effective communication tool and can make your website more interactive. And when you work with the same marketing agency as the one who created your logo and other graphic design, you won’t waste precious time explaining your brand guidelines.

Video production is an art. It’s about more than just picking up a video camera and framing the subject well. It’s guidance on the right setting, mood and tempo. Strong music, stunning visuals and proper pacing make all the difference when you represent your company on camera.

Plus, you’ll want your video production team to have a firm grasp on who your business is and what matters most about the work that you do. Using an all-in-one marketing and design agency can help ensure you get your message across.

 

Search Engine Marketing

Once you have a stunning logo design and website design targeted at converting visitors into customers, you’re ready to start marketing your business. Driving traffic to your website through SEO is crucial to bringing in new business and making your company discoverable.

Your search engine marketing is an ever-changing aspect of your online strategy. As algorithms change and competitors adjust, you’ll need an expert to help guide you in ensuring you stay at the top of results. Driving high quality leads to your website should be the top goal of your search engine marketing initiatives.

Just like other aspects of your marketing, it’s great to have a partner who already knows and understands your business. The company that creates your website design has a deep knowledge of your goals and online strategy. When you hire the same company for search engine marketing, you get an integrated approach to your online marketing strategy.

 

Wieting Design offers Graphic Design, Website Design, Search Engine Marketing, Video Production and Logo Design to its clients. While we’re open to all types of projects, we do love it when we get to see marketing initiatives through from design to search engine marketing and everything in between. Contact us for more information on the specialties we bring to your business!

Top 10 website adjustments you should make in light of the coronavirus pandemic

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When 2020 began, it looked like a great year for small businesses. The economy was strong, consumer spending was up and most people felt pretty good about their financial position. And within just a few short months, all that changed when the coronavirus pandemic hit the US.

The question for many small businesses is how to survive the coronavirus shutdowns, a downturn in the economy and insecurity in consumer spending. While there’s no magic bullet, there is one area of your business that could hold the key to stability during these trying times: your company website.

Businesses ranging from restaurants to specialty stores are leaning heavily on their websites to help them keep their businesses running. From online ordering to choosing a delivery date and time for local orders, the coronavirus pandemic is proving that your website’s functionality might just be the most important asset your business has.

Here’s a look at the 10 things you should be doing or evaluating for your company website in light of the coronavirus pandemic.

Review your e-commerce capability

Store closures and disruptions in consumers’ daily lives are making them turn to the internet to find the goods they need. Not only are most retail businesses closed, but the grocery stores that remain open are swamped, low on supplies and limiting the number of customers they permit in-store at any given time.

Ecommerce allows you to keep offering your products and services to consumers despite the challenge of closing your physical locations. Even businesses that had an e-commerce-only model should review their website because you might see an increase in traffic and orders. Here’s what to consider for your ecommerce website:

  • Inventory tracking: depending on what you sell, manual inventory tracking might not work anymore due to an increase in orders. Instead, upgrade your e-commerce capabilities to include automated inventory tracking.
  • Marketing: does your website make suggestions for related products or products commonly purchased together to try and upsell customers? Do you have the capability to offer specials to your customers when they spend a certain amount of money with your company? There are many marketing opportunities that you can build into an e-commerce website that can help you grow your income.

Pricing features: stop and think about how easy it is to adjust prices on your website. If you avoid sales and changes to your website prices due to it being a highly manual process, you might need to update your e-commerce functionality.Increase your video/interactive offering

Increase your video/interactive offering

During social isolation, people are turning to video to serve their need for human interaction. And with a bit more time on their hands, consumers are enjoying consuming more content than ever. If your business was one that offered in-person training, consider how you might transition that service online to allow your customers to continue learning while they have the time.

All businesses can take advantage of the slower times in the economy to record fresh video content to keep users on their website longer. Offering more content for visitors to interact with can mean visitors spend a bit more time on your website, share your content on social media and expand your reach to new potential customers.

Investing time in adding video to your website will not only benefit you now while things are slower but will continue to be an asset on your website even once everything rebounds. So consider using this time wisely to invest in improving the interactivity and video functions on your website.

Upgrade your employee intranet

Employee intranets offer your team updates and a way to stay connected even while working remotely. Your employees are your greatest asset, so ensure they are well informed and engaged with your company by offering a robust employee intranet.

Companies that have a good intranet can see increased employee engagement, better adherence to company policies and employees who exhibit a sense of belonging. Instant messaging, news articles, and email and text communication will help your business continue to function while employees are out of the office. Review your capabilities and make intranet website design and capability upgrades to ensure you are getting the most out of your intranet.

Ensure your logistics details are accurate

The supply chain is ever-changing right now as each state government makes rulings on permitted businesses. Plus, the coronavirus pandemic is disrupting the supply chain in other countries as well, and that’s a moving target.

Make sure you’re updating information on your website as your company’s logistics, delivery times and guarantees change. Be careful to not over-promise anything to your customers with expectations you aren’t able to fulfill.

You should review your website content every time there are changes in your supply chain, either locally or globally. Your customer communication is crucial to maintaining strong relationships and earning repeat business.

Take a hard look at your online marketing strategy

Businesses that have been running PPC ads or other online marketing tactics might be tempted to stop that spending in light of decreases in income. However, before you pull all marketing spend away from your online strategy, take time to properly review the ROI associated with those campaigns.

It could be that your online marketing is the only thing bringing in business to your company right now, or at least that it’s shouldering a great deal of your income. While it’s tempting to slash expenses to save money, review your full online strategy first to make an informed decision.

Create a continuity plan in case of illness

Small businesses often have only one or two people with knowledge and logins to update a website. If that’s the case, you need to create a continuity plan now to ensure your business survives if any key employees were to get sick for a few weeks.

While it’s an aspect of your business you might not want to plan for, consider if you were unable to work for two weeks – or worse, longer than that. Who would carry on your business? Would orders and requests for information still be filled, or would you have angry customers not understanding what’s happening that is causing them to not hear from you?

Create continuity plans that prepare your business for any number of employees to be out and make sure that multiple people have access and knowledge to update your website in case of an emergency. Quite honestly, this is a good practice to have in place whether or not we’re experiencing a pandemic so see this exercise as an investment in the longevity of your business.Boost your customer communication channels

Pause and review how you stay in touch with your customers. Is it easy for them to contact you? Or did you have a phone number that went to a call center that is now a distributed workforce that’s struggling to keep up with demand? You should offer your customers a variety of ways to get in contact with you, including:

  • Phone
  • Email
  • Text message
  • Instant messaging

And while you’re reviewing what communication channels you offer your customers, review how easy that information is to find within your website’s current design. No matter what page of your website visitors land on, it should be extremely apparent how they can communicate with you. More than ever, this is a crucial function of your website design you want to make sure is in good working order.

Analyze your website data for clues

Within your website analytics, there are clues about how to grow your business and adjust your website design to earn more new customers. Review these metrics for those hints:

  • Exit pages: if there’s a common exit page that isn’t an order confirmation or contact us page, review why that page is leading your website visitors to leave your site. There could be issues with mobile accessibility or rendering on that page, the content could be out of date or unengaging, or you might lack a strong call to action.
  • Bounce rate: your bounce rate can tell you if users are landing on your website but not finding it engaging or too difficult to navigate. Look for ways to reduce your bounce rate to increase your online orders and engagement.
  • Returning visitors: if your returning visitors are low, consider what you’re doing to get repeat customers. Review your social media and email marketing strategy to ensure you’re communicating with your previous customers regularly. And monitor reviews about your company for clues as to customer service gaps that your website design or ordering process could fix.

Time on page: the time your visitors spend on a page can tell you whether or not your content is engaging, enjoyable and motivating. Pages with lower time on page might need to be revamped to include more content, videos or calls to action to turn visitors into customers.

Update your homepage with relevant information

Your website’s homepage might just be the most important page on your website. When a user lands on that page, they should have a good idea of what you offer and what your value proposition is. If your homepage isn’t doing a good job telling your story, it’s time to review your website design and the content on your homepage.

Additionally, companies that show empathy and understanding of the current situation can earn consumers’ trust. Even if those consumers aren’t ready to spend money with your business or your business isn’t currently accepting orders, your homepage can lead that visitor to stay engaged with your company by following you on social media or subscribing to your email newsletter.

Put customers first

Decreases in income can lead businesses to make changes to their business that put profits over people. While sometimes that’s the only way for a business to survive trying economic times, do your best to put customers first.

Find ways to reinvest in causes your customers care about and support your community however you can during these trying times. Avoid hefty price increases on essential products simply because you can or because many retailers are out of stock on those items. Show your customers that you care and be as authentic as you possibly can.

If your website is lacking in any of these areas, we’d be happy to assist you in updating your website design or graphic design. Contact us to start the conversation about your design needs.

 

CONTACT US

Wieting Design, LLC
………………………………
o: 203.414.9692
e: cindy@wietingdesign.com

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Serving: CT, Fairfield County CT
Hartford  CT, New Haven County CT