Many industries and product verticals have immense competition. And while there are many ways you can choose to position your company to differentiate yourself from your competition, your level of professionalism and brand attractiveness could have an impact.
Branding and graphic design are crucial aspects of your business that you can’t ignore especially when the competition is fierce. Some companies think they can just outspend their opponent in ad dollars. And while that might be true, if your visual identity and ads lack professional graphic design, consumers might still choose your competitors.
Here are numerous ways that logo design and graphic design impact your business and help strengthen the bond between your business and your customers.
Effective design increases client awareness
Your logo design and graphic design need to be memorable. Effective design helps solidify your brand in consumers’ minds so you can build upon past experiences with a customer to increase their awareness for all that you offer.
A disjointed brand experience can make it difficult for your consumers to connect the dots on what you do and what you offer. For example, if your Instagram graphics and ad materials look different from your search network ads and website, it will be difficult for consumers to connect your messages.
The goal of advertising is to progressively tell your consumer more about what you offer to compel them to make a purchase with you or take the next step in your sales funnel. So if your consumers can’t make those connections between one ad or brand experience to the next, your online efforts won’t be effective.
Building trust and credibility through your brand promise
Once your brand is consistent across all customer interactions, you can begin weaving in your brand promise. When a consumer sees your brand, they can connect it to what you offer your customers as far as service and commitment. Your brand promise might include:
- An outstanding customer experience. Once a customer has a positive experience purchasing from or interacting with your brand, they might associate your brand with outstanding customer service, making them more likely to return. But for that to happen, your brand needs to be consistent. The website they made the purchase from needs to look like the email marketing you start sending them after a purchase, and graphic design can make that possible.
- The same service in-store as online. If your business operates under a hybrid model of both in-store and online, consider how to create a consistent experience. If you’re committed to offering expertise and insights to your customers, bring that experience online through helpful messaging and the opportunity to initiate an online chat with questions. Ask your website designer how to integrate this functionality into your website seamlessly.
- Your social media persona and tone. Who your brand is on social media is so important to the trust and credibility your consumers consider you to have. One of the challenges with social media is that it’s an easy place for consumers to go to share their dissatisfaction or challenges with your brand. And it’s all public. How you respond could impact whether or not your other followers choose to purchase from you. Set that tone with friendly and approachable graphic design that matches your overall branding.
- Responding to feedback. Brands that share their reviews and customer feedback online can help build trust with their customers. Online reviews are an important aspect of any business because they provide context and information to individuals who have never purchased from you before. As you create your online persona, you also need to showcase that you respond to customer feedback, even when it isn’t positive. Graphic design can highlight your brand’s evolution and how well you build trust with your consumers by responding to what they have to say.
Design can use psychology to influence consumers
Color psychology in graphic design and marketing is fascinating. Every color the eye can perceive evokes a different emotion and good graphic designers know that. Logo designers will recommend certain colors based on your business and what you do. This includes secondary and tertiary colors that can weave into your other design elements to encourage certain actions from consumers.
For example, yellow is the friendliest color on the color palette. And yet, it can be challenging to design a website with tons of yellow because those with vision impairments might not see yellow well. Incorporating yellow in the right places can still evoke the right emotions but help the eye perceive your website or other brand elements effectively.
How a graphic designer applies your brand colors can encourage different actions or different thoughts within your consumers. So while your primary color might be yellow because it’s friendly, you might bring out more blue in your designs when discussing your philanthropic activity because blue builds trust.
Graphic design templates are not a one-size fits all, so while there are many DIY templates and programs on the market now, nothing beats a professional designer who has studied these concepts and knows how to use psychology to showcase your brand effectively.
Inspires your employees so you attract and retain top talent
When competition is fierce, one risk you face is losing your best employees to the competition. Employees find it easier to go to work for brands that they believe in and they can get behind. So not only is it important that your branding be consistent for your consumers but your employees too.
Hiring top talent means being the top business to work for. How cool your brand is can affect how easy it is to recruit these rising stars to help you build your business and beat your competitors. Give your employees something to get behind with logo design and graphic design that speak to them.
Businesses looking to stand out from the crowd and connect with their customers through logo design and graphic design should contact Wieting Design. We’ll help you build a brand that speaks to who you are and what you do while building trust and goodwill with your consumers.
Wieting Design offers modern websites that delight customers and turn website visitors into prospects. We have experience designing websites for a variety of industries and would love the opportunity to discuss your project with you. Contact us to learn more.
Wieting Design offers Graphic Design, Website Design, Search Engine Marketing, Video Production and Logo Design to our clients.