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The Importance of Website Development / Programming for a Lasting Site

July 19, 2019 by Cindy Wieting

Your website is the foundation of your Connecticut business’ online presence, which is why it’s so important to work with a reliable website developer (AKA programmer) for long term success. 

At the end of the day, every business wants more business by reaching more clients, educating more leads, and providing valuable solutions. And in today’s competitive market, one of the best ways to accomplish this is through a strong digital marketing strategy with website development. At Wieting Design based in Fairfield County CT, we can help!

Why is website development so important?

The core of your CT business on the internet is your website. The way the site is displayed and the way it functions depends on how it’s built on the backend – this is where the vital role of a website developer / website programmer comes in.

The code on the backend gives instructions for how the site looks and performs on the front end. The layout, colors, fonts, images, speed, user friendliness, responsiveness to different devices, security, and search engine ranking all depend on how the website is built. The better a site’s user experience and SEO ranking – the more likely it is to convert visitors into customers.

Should you hire a website developer?

If you’re building the first website for your Connecticut business or need a new one for an existing, a website developer can create the tools and solutions needed for optimal performance. Step one is to define the goals of the site and the functions needed to aid in business success (capturing leads, appointment setting, online purchases, etc).

Setting up customized website tools is key for both the business owner and clients. In addition, ask yourself – “How many times have I left a site because it just wasn’t loading or displaying correctly?” – You can prevent problems like these on your own website with a developer who codes the site properly and tests its functionality.

How can website development make a site last longer?

A well built site by a website developer makes maintenance easy and will make any website last for years to come. In addition to creating the site, a website developer can teach the owner to manage and update the site as needed. If any issues or bugs occur, a good developer will be available to help in a timely manner, preventing interruption in web presence.

Site updates, changes to content (text, photos, videos, blogs, services & offerings), and adding additional pages or features is easier with a well built site. It’d be a shame to spend time and money on creating a website ideal for your CT business, only for it to become useless gradually because of a poor content management system and an inability to keep up with technology. 

Hire a developer / programmer in CT:

First impressions matter – your web presence is a reflection of your company and the website needs to work correctly. Hire a website designer & developer who can create a reliable site that accurately represents your Connecticut business. Here are a few quick tips from Forbes on hiring an agency for website development.

Click here to contact us and schedule a consultation for your digital marketing. 

Wieting Design | Website Development in CT | Connecticut Website Designer

Wieting Design is a full-service website design agency based in Fairfield County, CT and serving all of Connecticut (CT), bringing together form and function in website creation.

We are committed to sharing our experience and expertise in website development, website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

 

Filed Under: Custom Website Design Tagged With: Website Development Fairfield County CT, website development Fairfield CT, Website Development Hartford CT

Website Development CT: How Bad Code Can Affect Websites

December 14, 2018 by Cindy Wieting

Behind the scenes, your website’s source code works to tell the site how to look and perform; but what happens if your website is coded poorly? Despite maintaining a beautiful look on the front end to visitors, bad code can greatly affect how the site performs in the long run. Just because you can’t see or don’t completely understand the building blocks of your website, doesn’t mean these features should be ignored.

Poor code affects:

SEO (search engine optimization) – Information on the back end including page titles, meta descriptions, and links are created on the back end and play a big role in how search engines evaluate and rank websites. Your site needs to follow good SEO practices with a proper code, so that your page ranks where customers can find you.

PERFORMANCE: The source code gives the site instructions on how to perform, and with bad code your site gets bad instructions. These bad instructions can result in inactive links and slower loading pages, affecting the overall user experience. It’s important for your site to engage visitors and bring them towards your call to action; this can only be accomplished through a well performing site.

MAINTENANCE: Making updates and ensuring website security both depend on how the website is created on the back end. Bad code makes updating the website difficult and can even leave sites at risk for hackers. Once a website is built, its owner should be able to edit and update as needed without the help of a designer or developer, and this can be done with a well coded system.

LONG TERM COSTS: While a quick, low budget site may seem like a good idea initially, it may result in more time, energy, and money spent later on to fix. Your site is a reflection of your brand and works for you over and over again. It’s a project worth investing in and taking your time on to ensure that your site’s design and function come together as one with proper code.

What to do if your site has bad code:

If your custom site is outdated, loads slowly, or isn’t ranking as well as it should, then its code should be reviewed. If needed, an experienced web developer can help correct the existing site on the back end or create a new website with clean, high quality code.

Make the most of your website beyond just its look, and only work with an experienced and reliable web developer. At Wieting Design, a full service graphic and website design agency in Fairfield County, CT (Connecticut), we have over 20 years experience in website development to code your site correctly. Click to see our past website projects.

Our developer and designer come together for all website projects to combine style and function for your site. Contact us to discuss your website needs and to ensure that your site is working to its full potential.

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

Filed Under: Website Development CT Tagged With: Responsive Wordpress websites, Web Development Fairfield County CT, Website Development Hartford CT

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