Social Media Marketing Fairfield County CT

6 Reasons To Keep Your Blog Alive and Active

August 28, 2018 by Cindy Wieting

In the era of digital marketing, content is the unmistakable king. There is no doubt, all your digital marketing initiatives will surely fall flat unless you have strong content marketing skills. Your blog is one of the most effective tools in content marketing. An irregular or dying blog does not add good value to SEO in which you have been investing a lot of time and money for long. Many business owners do not realize the power of an active blog in search visibility, leads and sales growth. They reluctantly begin with by posting once a month and eventually stop.

Here are 6 reasons on why you must keep your blog alive and active.

Keeps Readers Engaged

In order to keep your target audience engaged, you need to strike a chord with them. As the time changes interest of readers shifts along with the way they search for a particular topic or product.

An effective SEO practice tries to grab this ever changing tendency. It keeps itself continuously improving and adjusting with the change. SEO and blogging goes hand in hand.

A successful blog meets searchers interest by providing them with relevant and engaging posts. Strong readership and repeat visitors of the blog eventually increase website traffic.

Establish Your Authority and Expertise

You need to establish your online authority and expertise in order to rank higher in organic search results. This establishment organically boosts SEO ranking.

The best way to attain this is to post regular blogs on topics related to your business.
Answer your readers’ queries.
Try to cover all the relevant areas and subtopics to show your expertise.
The more you provide useful and authentic information to your searchers the more they spend time in your website.
Google’s spider is continuously indexing all the websites to measure their relevancy and authority. When people spend more time on your website and make repeat visits, your authority and expertise gets built. Your rank improves.

Provide Internal links With More Pages to Help Your Readers

A well managed blog always have relevant internal links in each of its blog posts.

Internal links connects a post with another relevant post of the same blog.
Logically placed useful internal links help searchers touch all the sub-topics easily.
It helps the visitors understand the topic much better.
It makes the visitors spend more time in your website.
Google finds it easier to understand the subject matter of the topics when they are interlinked.
Goggle focuses more toward the meaning behind the searches and webpage; it shifts from keyword matching.

Google Wants You to Keep your Website Updated

Google wants you to keep your website regularly updated and relevant with the time. It must cater the needs of a search query relevant to your website or blog. The best way to do so is to create relevant blog posts on regular basis. When a website grows by adding new content and web pages with regularity, Google rewards them by improving its rank.

Active Social Media Presence

Digital marketing is incomplete without an active social media presence. For that you require constant supply of high quality contents on social media.

You need to post interesting, high quality blogs in different social media channels.
Good social media blog posts are the most effective way of redirecting relevant customers to your website.
Getting likes and shares on your post improve your popularity and online presence.

Helps in Humanizing your Brand

When you show human side of your business in your blog, you actually connect more with your present and potential customers

Posts about how your employees are putting their efforts and passions in the business helps in humanizing your brand.
You can also touch issues and concerns relevant to your interest. It gives you unique chance to connect with your customers and build trust.

Your blog provides you a unique voice to present your expertise to build trust in your readers. Make your blog an active participator in establishing your online presence.

If you have any questions please email us or give us a call at 203 414 9692

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

6 Ways to Market Your Business This Holiday Season

December 10, 2017 by Cindy Wieting

Are you ready to cash in on the holiday shopping craze? If so, you need to create a few holiday marketing campaigns to attract customers to your store. This time of year, there are holiday marketing campaigns everywhere. Whether the campaigns are small and involve dressing up a company’s logo, or big, expensive campaigns that manage to go viral, many businesses should ready to take advantage of the spending season and seek out ways to market their brand to enthusiastic customers.

If you want to capitalize on the holiday spirit – give these 6 marketing strategies a try to boost your holiday season.

Find your brand’s unique holiday angle – Keep It Simple Silly (K.I.S.S.), make it personal and give people a reason to pass it on. How can your business or products improve the holidays for your customers?
Get your customers involved – the power of user-generated content can is gold in the marketing world. Ask for pictures featuring your services, or how they use your products during the holidays.
Discounts, contests, giveaways – A holiday promotion can take many forms: maybe a discount code, rewards points, or a free surprise gift with a purchase. Social contests are an effective method of driving holiday sales.
Give your site a festive, holiday feel – 92% of holiday shoppers will research or buy gifts online – they can interact with your brand and product from the comfort of their fuzzy slippers and glass of eggnog. That leaves your business with an excellent opportunity to grab them by those holiday heartstrings while they browse your site this season. When customers land on your site, your business’ special holiday promotions should welcome them with festive, cheerful designs. Create holiday-themed landing pages to help direct customers to any deals you are offering, and make it an enticing, enjoyable experience to shop on your site
Social media posts Do you have an in-house designer? Perfect! If not, you might want to start thinking about your need for outside resources to plan for future holiday display campaigns. In the meantime try Canva or Snappa. Festive images on Facebook and social networks can really help create a cheerful connection between your brand and your leads. From quoting favorite holiday movies, to funny family meme’s you can be festive and entertaining all at once. Be sure to have fun with social media and get your customers excited about the holiday season. Post questions for engagement like “What’s a good hiding place for gifts?”. Post a picture of a gift-wrapped box, ask your fans to guess what’s inside, and award the fan who guesses correctly. Social media posts like these are sure to inspire engagement.
Throw a holiday party – Not the employee holiday party type – but more of an open house at your place of business. There’s no better way to build a strong relationship with prospects and customers then giving them actual face time, so why not use the holidays as an excuse to do just that. If you want to increase your foot traffic, consider incorporating a “Giving Campaign” into your open house like a food drive for your local food bank, or Toys for Tots. Tis the season for giving. Give to your customers, give to your community, and ask them to join you in giving back.

The 2017 holiday shopping season is expected to be one of the best in recent years. Don’t let your business miss out on the chance to spread your own holiday cheer to your customers. Follow these holiday marketing strategies, and you’ll be sure to make you and your customers very merry this season.

Wieting Design | Social Media Marketing Fairfield County CT

6 Tips for Marketing in 2017

December 1, 2016 by Cindy Wieting

Have you started planning for your 2017 marketing goals? A successful marketing plan is based on what you did in 2016—what worked and what didn’t—and what you want to make sure you do again. If you want to see greater marketing results next year, it’s time to create a plan to grow your business starting January 1st.

Budget for Marketing

Your budget should account for web design updates, SEO building, social media marketing, as well as print marketing like mailings and flyers. Look at what worked in 2016 and where you would like to spend additional resources. Which of your marketing channels is bringing you prospects that convert? Don’t look just at those who eventually buy from you. Dig into the nitty-gritty: which channel brings you the most new visitors? Which channel brings you actual buyers? Which one has you enjoying multiple visits from the same person?

Update your Ideal customer Profile

Looking at your 2016 sales and your customers, can you group them together by similar characteristics? If you’re in the business of lawn care your ideal customer profile may look similar to this:

Middle aged homemakers
Suburban middle class
Residential properties with property between 4,000 – 7,000 square feet
Areas with median income of $60k – $120k
White collar families
Families without teenage children

By Identifying your ideal customer, you know who to tailor your marketing towards. You’ll see a better return on investment because a potential customer matching these characteristics is more likely to buy your services.

Map Out your Buy Cycle

Very few sales happen on the first introduction. Reverse engineer your sales process by starting with the final sale and working backwards. Anticipate any questions or objections a customer may have and use these answers to create content that solves these obstacles. What will motivate your buyer? What problem are you solving for them? Once you’ve mapped out your buy cycle and built credibility and trust, create a “Call-to-Action” to lead your customer through the sales process.

Review and Revise your Website and Online Marketing

Is your website encouraging visitors to connect with you and buy? Is it too salesy?

Is your social media marketing asking users to take the next step with you?

Are you only promoting “Buy Now” or are you engaging with your followers too?

Is your website optimized for local search results?

Take a look at your website statistics on Google Analytics. Where are your customers going on your site, how long are they engaged, and what type of bounce rate are you seeing? Update your social media channels to make sure they’re designed to attract and educate your ideal customer and your branding is consistent and compelling.

Maximize your Existing Reach

Your current customers are your greatest asset. They’ve already purchased from you and if nurtured will likely continue to do so. Have you asked for a review, referral, or a follow on social media? Have you considered a referral program for your current customers?

Measure your Success

Regardless of which marketing platforms you are using, whether it’s your website or Facebook Ad campaigns, make sure you have defined metrics for measuring success. Set up regular meetings to review progress and evolve your tactics as needed to hit your marketing goals.

There’s a lot of work to do be done to prepare for your 2017 marketing, and it can be tough to be objective about your own company when you’re so close to it. If you still have questions about how to prioritize, how to get it all done, or how much it will cost, we can help.

Give us a call at 203 414 9692 to schedule your 2017 Marketing Plan Consultation.

Make sure to come back next week to find out how marketing trends are going to change in 2017—and how you can prepare accordingly.

Social Media: What Does it Really Do for Your Business?

December 28, 2014 by Cindy Wieting

At one time, many business owners believed that social media was just another fad. Today, social media is one of the top activities on the Web. In fact, the average social user spends more than 30 minutes a day on a social media site. It is no longer up for debate – social media is very important for business. If you’re still not convinced, here’s what social media can do for your business:

Increases traffic if targeted to the right audience.
Captures the attention of new customers and improves brand visibility.
Cost-effective when compared to traditional forms of advertising (i.e. print ads, direct mail, billboard ads, cable television, etc.).
Gives you the opportunity to build a review profile from satisfied customers.
Allows you to improve customer service and offers real-time feedback. You can utilize this feedback to make improvements to your business.
Increases customer loyalty, according to a study conducted by Texas Tech University. The study concluded that businesses should take advantage of social media tools when connecting with their target audience – this will help increase engagement.
Gives you the opportunity to convert potential leads into customers.
Builds stronger customer relationships. Social media allows you to instantly interact with your customer. For instance, let’s say that a customer posts a complaint about your product or service on Facebook, you can respond and resolve the issue right away. By doing this, you’re showing customers that you’re prompt when it comes to responding to their needs. Responding promptly to feedback (whether negative or positive) shows that you genuinely care about your customers.
Offers a great way to distribute content. According to AOL and Nielsen, people spend over 50% of their time on the Internet reading or watching video content. Approximately, 30% of this time is spent on social media sites where people share the content they like the most.
Provides good search engine rankings. It is said that when you maintain a solid social media presence, it lets the search engines know that you have a credible brand. As a result, you’re more than likely to experience an increase in traffic to your website.

The above are just a handful of benefits of using social media for your business. It is important to know that in order for social media to work well, it must be done the right way. Hiring a professional social media consultant who can think strategically, when it comes to creating a social media campaign, will ensure you experience successful results.

Just like SEO and other forms of Internet marketing, social media takes time before you begin to reap the benefits from your efforts. However, if you can invest at least 45 minutes to 1 hour a day in social media ‘consistently’ you will begin to notice results.

Tip: The key to success with social media is to be engaging. Engagement is the main ingredient to building long-term business relationships with your followers.

Do you need professional assistance with developing a social media campaign for your business? Feel free to contact a cindy@wietingdesign.com or give us a call at: 203.259.8913.

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