Wieting Design

What Does Your Logo Say About You?

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A logo is an introduction to your company.  It lives on your business card, website, signage, T-shirts and other promotional material. It is there to identify, not to explain.

It’s a good idea to seek out a professional to produce your companies logo.  A professional will have experience and knowledge you can benefit from and will
guide you in the right direction.

The process of getting a new logo is more involved than paying someone to create it. At Wieting Design our logo design services aim to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Our mission is to make your business look great. That means giving you a custom logo design that’s affordable, fast, and hassle-free.

Take A Look At Your Logo And Ask These Questions:

1. Does it say I’m a professional.
2. Does it say I take my business seriously.
3. Does it sayI have a clear idea of who I am and what my brand is.
4. Does it sayI have extensive knowledge of the audience I’m trying to reach.
5. Does it say I’m on top of current trends.
6. Does it say I’m different from other companies.

If you find your logo lacking one or more of these things, maybe its time for a refresh. A good logo design should be: SIMPLE, MEMORABLE, AND ENDURING.

Simplicity

Successful logos are simple. Think of companies like McDonalds, They have refined logos that are aesthetically pleasing to the eye. They are easy to digest at first glance as there’s not too much going on.

Simple logos are also easy to remember.

If your logo has too much going on, simplify it. Remove a color or design element one at a time. See how simple you can go without losing the main idea.

Consistent Branding

This is where the second most important attribute for a logo comes into play: Be consistent. You need a strong enough logo to encompass everything your company does. Your logo should fit all your products, not just a few. Take a look at the Apple logo they have over 50 distinct products, all held together by a simple logo.

Businesses throughout Fairfield County CT and all of Connecticut (CT) have relied on Wieting Design and our logo design services for more than 20 years. Our logo designs are strategic, original, and easy to remember. A professional logo design is essential to the success of a company’s overall branding campaign. You deserve a brand that fits your company and showcases your strengths while capitalizing on your target audience.

Create A Positive And Powerful Impression With Your Logo.

Let start a conversation!

Why Is Customer Experience So Important?

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Many factors determine why people choose to buy including the obvious quality and price point, but did you know that improving customer experience can improve your sales? This is often overlooked, but the way clients interact with your business from start to finish affects conversions, SEO, and brand awareness / brand loyalty.

According to Forbes, “Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. But while 80% of companies believe they deliver ‘super experiences,’ only 8% of customers agree. In other words, companies have a long way to go. And, that means there is tremendous opportunity to disrupt a competitor or gain market share in an industry.”

Conversions

How potential and existing clients interact with your company ultimately determines if they complete your call to action or not; from learning more, signing up, visiting a location, or completing a purchase. Your brand is synonymous with the experience it provides. Remember that clients want to be treated like humans and want to know your company cares. Know your audience and know their expectations so that you can provide the best customer experience for them, in turn improving conversions.

SEO

Search engines rank sites based on their quality and relevant content, so improved website engagement can benefit your search engine optimization (SEO) strategy. When creating content and layout for your business site, consider how customers will interact with it. Provide a seamless experience for visitors that keeps them interested, interacting, sharing, and revisiting the site. An improved website experience will decrease the bounce rate and increase your click through rate (CTR) – all working to benefit your SEO. Learn about Wieting Design’s search engine marketing services.

Branding

A good experience makes people want to keep coming back, and in business this builds brand awareness and loyalty over time. The print material, website, social media, physical location, and all interactions with business staff attribute to the experience from start to finish and help define the brand. Consider every touchpoint and how to make it pleasant and memorable for consumers, so that they become loyal customers. Maintain consistency for all points of contact and know that building brand awareness and loyalty will increase your sales over time. View our design and branding services.

Given this information and the importance of user experience, consider how clients are interacting with your business – Are they satisfied? Are they engaged? Are their problems being solved? Consider how the process can be improved from start to finish, because your sales depend on it.

Your CT business can increase sales by improving user experience, and Wieting Design can help. Together we can plan your marketing strategy to focus on the entire consumer experience from initial discovery, learning phase, purchase, and follow up. Consumers are faced with countless options for products and services, but at the end of the day they choose to do business with ones they feel good about. From online interactions to in person meetings, customer experience is vital in decision making. Contact us today for help with your marketing strategy in Fairfield County CT and all of Connecticut. View our past projects.

 

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

How A Copywriter Can Help Your Business

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Your CT business has so much to offer and no doubt deserves sales and marketing success. An often overlooked part of the marketing strategy is copywriting – the writing for your marketing needs. While you know your business best, your target market may have no idea and this is where an experienced team can help.

Consider the power of professional copywriting versus doing it yourself. A professional copywriter can help with the following:

Storytelling

Each company is just as unique as its people, and has an amazing story to showcase. The passion behind what you do, your vision, values, and competitive edge all make up this narrative worth sharing. A skilled copywriter can successfully tell your company’s story to educate and inspire clients to take action. This story can be shared across all platforms from print brochures to the website.

Branding

A great story should be shared over and over again with the right brand strategy. Marketing often gets pushed off to the side with busy day-to-day tasks, but a copywriter can step in to fill in the gaps. By following brand guidelines and maintaining consistency in all messaging, a brand becomes recognizable and gains meaning. There’s value in working on your brand, just look at Forbes’ 2018 list of most valuable brands.

Search Engine Optimization (SEO)

The top resource we turn to for answers is the web. Search engines sort results based on what’s most relevant and this is greatly based on the keywords websites use. Copywriters take the time to learn about your business, industry, region, and clients, in order to fully understand and incorporate powerful words that clients may be searching. The result is a higher search engine ranking. View our SEO services.

Connections

People buy the idea / the vision before buying the item or service. That’s why all businesses must work on making a connection before making a sale. Emotional bonds are built based on trust, understanding, and engagement. A copywriter takes the time to not only understand your business, but also its target audience – their interests, pain points, aspirations, etc – in order to best speak to them.

Calls to Action

Once a potential client takes the time to learn about your company, what’s the next step? Without clear directions in your messaging or a clear path, the connection may stop. With the help of an experienced copywriter who understands human behavior, the art of persuasion, and clear messaging, your viewers can be geared towards your call to action. This means you’re one step closer to reaching your marketing goals.

Marketing and writing often gets put off to the side, and this could be costing you business. By working with experienced marketing professionals, you can get the results you deserve. Your brand’s messaging is extremely important and if budget allows, work with a professional copywriter versus doing it yourself. The power of your messaging goes a long way and can help with storytelling, branding, SEO, connections, and calls to action.

There are many benefits of working with an experienced copywriter and design team like Wieting Design, serving Fairfield County CT (Connecticut) for over 20 years. Contact us for your copywriting or design needs.

Wieting Design | Website Design Connecticut

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

How to Promote Your Business During Holidays

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It’s the most wonderful time of the year with lots of cheer, family, friends, love, and business promotions. November comes around and it seems like it may as well be December 25th with so many businesses in full-on holiday mode. While it may seem overwhelming, it doesn’t have to be. Take advantage of the season by getting into the spirit and learning how you can master the art of seasonal promotions yourself (note: no carols required, unless of course your clients love them).

Here are tips for advertising during the holidays without overdoing it or getting lost in all the noise:

1. Get in the holiday spirit and incorporate holiday themes and holiday related content into your marketing strategy on and off the web. By incorporating what’s currently relevant, you can increase customer engagement and even improve your SEO. When choosing a holiday theme (traditional, nostalgic, comedic, etc), remember to stay true to your brand and values; your audience will recognize and appreciate the authenticity.

2. Be consistent with visuals and messaging. Whichever theme you choose, be certain to maintain consistency across every touchpoint; from your website and email campaign, to your social media (Instagram, Pinterest, Facebook, Twitter) and any printed material for the season. The details matter and by maintaining consistency, you’ll increase your chances of becoming recognizable and memorable to clients. View our graphic design services.

3. Be creative yet targeted. Your holiday promotion doesn’t have to be loud and in your client’s face; it just needs to make a connection and can be more subtle if that’s what your clients respond to best. Try a holiday video or send a customized email. Show clients that you care for them and the community. It’s a time of giving so you can start by giving, too; this can be done by donating to a charitable cause and inviting the community to join, or offering a giveaway or discount to clients for a limited time.

4. Timing is important for the start of your seasonal advertising and end. Start too early and you may annoy, but start too late and your competitors may have already connected with your clients. Don’t just promote during holiday week; take advantage of the entire month of December. Also keep shipping deadlines in mind if relevant. For any holiday specials being offered, be certain to communicate a clear end date to create a sense of urgency so that clients take action as soon as possible.

5. Above all, know your audience and goals. Before proceeding with any marketing initiatives, you must first understand your clients, their needs, and what it is you’re looking to achieve in your promotional efforts. In anything you do, keep your call to action clear; this may be to contact you, make a purchase, visit your location, etc. Keep up with changing dynamics as well, for example remember Generation Z and Millenials make up a large portion of holiday sales, and they’re highly influenced by social media.

Whether you’re looking to connect with existing clients, gain new leads, improve brand recognition, or more – holiday promotions are a great way to get noticed and make a connection with your target market. Many of the tactics listed above can be incorporated into other holiday promotions for the future, and our team at Wieting Design a full service graphic and website design agency in Fairfield County, CT (Connecticut), can help. Contact us for your holiday promotional needs.

 

Wieting Design | Website Design Connecticut

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

Wieting Design launches Trietta a Wilton based company

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First I would like to thank Vernon Howard for his expertise in the development of this website!  Next I would like to thank Chris John Amorosino one of our awesome copywriters! Great job guys!

What we did for Trietta

The new website invites prospective clients to discover the benefits of working with Trietta. The website is integrated with a suite of services that fully explain Real Estate, Contracting and Real Estate Investment services. Visitors are invited to view Trietta’s project work and will have the opportunity to learn more about subjects like Home Inspections to help sellers and buyers.

We branded Trietta giving them a new look across all platforms, and will be handling the digital communications and online/offline marketing.  Trietta wanted a site that was easy to navigate giving the user a friendly experience. We custom designed this website using the photography that was shot on location and graphics we developed. Over time as Trietta grows we will be adding videos, and various ways to educate the user on all the services they have to offer. The open source content management system allows Trietta’s staff to easily update the website.

We invite to have a look at Trietta.

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Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

 

4 Popular Feel-Good Design Trends

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While design typically varies greatly from business to business, there are design trends that gain popularity and are used across a wide range of industries. Because these popular design trends have a common element of making people feel good (remember rule #1 of marketing: make a connection before making a sale?), their application can be relevant to many types of businesses.

Shutterstock analyzed its users’ search data to determine creative trends that will continue to grow throughout the year. The full list can be viewed here. Our team at Wieting Design scanned through the list to see which of these trends are gaining popularity in the digital design world and why these design trends are effective for branding and marketing. Read through and watch the videos to get a better idea of each design. Maybe you’ll even discover a style that speaks to you and your brand.

Shutterstock’s Creative Trends

1. Fantasy Design – Think imaginary people and places that make you feel oddly content; this includes colorful clouds, mythical creatures, dreamlands, etc. There’s a bit of mystery in the air brought on by the unexplained feeling of happiness made possible by this design. Naturally, people want to see more and learn more about things that they do not understand, which is why Fantasy Design effectively draws viewers in. Feel-good factor? Check.

Watch a Shutterstock video showing samples of Fantasy Designs:
Fantasy – 2018 Creative Trends | Shutterstock

2. Punchy Pastels – The soft, sweet color scheme of pastels is mixed with in-your-face bright colors that demand attention. The bright colors work like neon lights to invite viewers in, while the pastel colors are almost nostalgic with their familiarity resulting in a feeling of calmness. This makes the Punchy Pastels Design effective in being simultaneously eye-catching and soothing. Feel-good factor? Check.

Watch a Shutterstock video showing samples of Punchy Pastels Designs:
Punchy Pastels – 2018 Creative Trends | Shutterstock

3. Ancient Geometrics – These intricate patterns are mesmerizing. The retro yet cultured feel of the symmetrical shapes draws in with the feeling that there’s a deeper story to be told. Shapes such as these are often associated with history, discovery, spirituality, and peace; and in marketing, these shapes can showcase the beginning of an amazing brand’s story. Feel-good factor? Check.

Watch a Shutterstock video showing samples of Ancient Geometrics Designs:
Ancient Geometrics – 2018 Creative Trends | Shutterstock

4. Holographic Foils – Shiny with a hint of old and new, this visual design is everchanging with a wide color palette that allows this design to suit a range of styles. The foil feels like something new is being unwrapped, and coupled with the changing colors brings a perfect balance of today’s quirky digital age. It’s almost like a celebration of the 1980’s and Y2K. Feel-good factor? Check.

Watch a Shutterstock video showing samples of Holographic Foil Designs:
Holographic Foil – 2018 Creative Trends | Shutterstock

Your Company’s Branding & Design

While the ultimate design for your business will be determined based on many factors such as business history, brand messaging, target audience, industry, etc., there’s one factor that should remain the same and that’s the feel-good factor. When your target audience looks at your company’s deliverables, from the website to the paper brochure, they should feel good and in turn comfortable with your brand.

The above creative trends teach us that despite these wide varied looks, the resulting feeling is the same. By incorporating these trends into a business’ design, these good feelings could be that connection that’s needed before making a sale. If you’re seeking graphic design, website design, logo design, video production, or other marketing assistance, contact Wieting Design or view our past projects for inspiration.

If you have any questions please email us or give us a call at 203 414 9692

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

CONTACT US

Wieting Design, LLC
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o: 203.414.9692
e: cindy@wietingdesign.com

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Serving: CT, Fairfield County CT
Hartford  CT, New Haven County CT