Wieting Design

Why Is Customer Experience So Important?

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Many factors determine why people choose to buy including the obvious quality and price point, but did you know that improving customer experience can improve your sales? This is often overlooked, but the way clients interact with your business from start to finish affects conversions, SEO, and brand awareness / brand loyalty.

According to Forbes, “Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. But while 80% of companies believe they deliver ‘super experiences,’ only 8% of customers agree. In other words, companies have a long way to go. And, that means there is tremendous opportunity to disrupt a competitor or gain market share in an industry.”

Conversions

How potential and existing clients interact with your company ultimately determines if they complete your call to action or not; from learning more, signing up, visiting a location, or completing a purchase. Your brand is synonymous with the experience it provides. Remember that clients want to be treated like humans and want to know your company cares. Know your audience and know their expectations so that you can provide the best customer experience for them, in turn improving conversions.

SEO

Search engines rank sites based on their quality and relevant content, so improved website engagement can benefit your search engine optimization (SEO) strategy. When creating content and layout for your business site, consider how customers will interact with it. Provide a seamless experience for visitors that keeps them interested, interacting, sharing, and revisiting the site. An improved website experience will decrease the bounce rate and increase your click through rate (CTR) – all working to benefit your SEO. Learn about Wieting Design’s search engine marketing services.

Branding

A good experience makes people want to keep coming back, and in business this builds brand awareness and loyalty over time. The print material, website, social media, physical location, and all interactions with business staff attribute to the experience from start to finish and help define the brand. Consider every touchpoint and how to make it pleasant and memorable for consumers, so that they become loyal customers. Maintain consistency for all points of contact and know that building brand awareness and loyalty will increase your sales over time. View our design and branding services.

Given this information and the importance of user experience, consider how clients are interacting with your business – Are they satisfied? Are they engaged? Are their problems being solved? Consider how the process can be improved from start to finish, because your sales depend on it.

Your CT business can increase sales by improving user experience, and Wieting Design can help. Together we can plan your marketing strategy to focus on the entire consumer experience from initial discovery, learning phase, purchase, and follow up. Consumers are faced with countless options for products and services, but at the end of the day they choose to do business with ones they feel good about. From online interactions to in person meetings, customer experience is vital in decision making. Contact us today for help with your marketing strategy in Fairfield County CT and all of Connecticut. View our past projects.

 

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

How A Copywriter Can Help Your Business

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Your CT business has so much to offer and no doubt deserves sales and marketing success. An often overlooked part of the marketing strategy is copywriting – the writing for your marketing needs. While you know your business best, your target market may have no idea and this is where an experienced team can help.

Consider the power of professional copywriting versus doing it yourself. A professional copywriter can help with the following:

Storytelling

Each company is just as unique as its people, and has an amazing story to showcase. The passion behind what you do, your vision, values, and competitive edge all make up this narrative worth sharing. A skilled copywriter can successfully tell your company’s story to educate and inspire clients to take action. This story can be shared across all platforms from print brochures to the website.

Branding

A great story should be shared over and over again with the right brand strategy. Marketing often gets pushed off to the side with busy day-to-day tasks, but a copywriter can step in to fill in the gaps. By following brand guidelines and maintaining consistency in all messaging, a brand becomes recognizable and gains meaning. There’s value in working on your brand, just look at Forbes’ 2018 list of most valuable brands.

Search Engine Optimization (SEO)

The top resource we turn to for answers is the web. Search engines sort results based on what’s most relevant and this is greatly based on the keywords websites use. Copywriters take the time to learn about your business, industry, region, and clients, in order to fully understand and incorporate powerful words that clients may be searching. The result is a higher search engine ranking. View our SEO services.

Connections

People buy the idea / the vision before buying the item or service. That’s why all businesses must work on making a connection before making a sale. Emotional bonds are built based on trust, understanding, and engagement. A copywriter takes the time to not only understand your business, but also its target audience – their interests, pain points, aspirations, etc – in order to best speak to them.

Calls to Action

Once a potential client takes the time to learn about your company, what’s the next step? Without clear directions in your messaging or a clear path, the connection may stop. With the help of an experienced copywriter who understands human behavior, the art of persuasion, and clear messaging, your viewers can be geared towards your call to action. This means you’re one step closer to reaching your marketing goals.

Marketing and writing often gets put off to the side, and this could be costing you business. By working with experienced marketing professionals, you can get the results you deserve. Your brand’s messaging is extremely important and if budget allows, work with a professional copywriter versus doing it yourself. The power of your messaging goes a long way and can help with storytelling, branding, SEO, connections, and calls to action.

There are many benefits of working with an experienced copywriter and design team like Wieting Design, serving Fairfield County CT (Connecticut) for over 20 years. Contact us for your copywriting or design needs.

Wieting Design | Website Design Connecticut

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

Website Development CT: How Bad Code Can Affect Websites

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Behind the scenes, your website’s source code works to tell the site how to look and perform; but what happens if your website is coded poorly? Despite maintaining a beautiful look on the front end to visitors, bad code can greatly affect how the site performs in the long run. Just because you can’t see or don’t completely understand the building blocks of your website, doesn’t mean these features should be ignored.

Poor code affects:

SEO (search engine optimization) – Information on the back end including page titles, meta descriptions, and links are created on the back end and play a big role in how search engines evaluate and rank websites. Your site needs to follow good SEO practices with a proper code, so that your page ranks where customers can find you.

PERFORMANCE: The source code gives the site instructions on how to perform, and with bad code your site gets bad instructions. These bad instructions can result in inactive links and slower loading pages, affecting the overall user experience. It’s important for your site to engage visitors and bring them towards your call to action; this can only be accomplished through a well performing site.

MAINTENANCE: Making updates and ensuring website security both depend on how the website is created on the back end. Bad code makes updating the website difficult and can even leave sites at risk for hackers. Once a website is built, its owner should be able to edit and update as needed without the help of a designer or developer, and this can be done with a well coded system.

LONG TERM COSTS: While a quick, low budget site may seem like a good idea initially, it may result in more time, energy, and money spent later on to fix. Your site is a reflection of your brand and works for you over and over again. It’s a project worth investing in and taking your time on to ensure that your site’s design and function come together as one with proper code.

What to do if your site has bad code:

If your custom site is outdated, loads slowly, or isn’t ranking as well as it should, then its code should be reviewed. If needed, an experienced web developer can help correct the existing site on the back end or create a new website with clean, high quality code.

Make the most of your website beyond just its look, and only work with an experienced and reliable web developer. At Wieting Design, a full service graphic and website design agency in Fairfield County, CT (Connecticut), we have over 20 years experience in website development to code your site correctly. Click to see our past website projects.

Our developer and designer come together for all website projects to combine style and function for your site. Contact us to discuss your website needs and to ensure that your site is working to its full potential.

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

How to Promote Your Business During Holidays

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It’s the most wonderful time of the year with lots of cheer, family, friends, love, and business promotions. November comes around and it seems like it may as well be December 25th with so many businesses in full-on holiday mode. While it may seem overwhelming, it doesn’t have to be. Take advantage of the season by getting into the spirit and learning how you can master the art of seasonal promotions yourself (note: no carols required, unless of course your clients love them).

Here are tips for advertising during the holidays without overdoing it or getting lost in all the noise:

1. Get in the holiday spirit and incorporate holiday themes and holiday related content into your marketing strategy on and off the web. By incorporating what’s currently relevant, you can increase customer engagement and even improve your SEO. When choosing a holiday theme (traditional, nostalgic, comedic, etc), remember to stay true to your brand and values; your audience will recognize and appreciate the authenticity.

2. Be consistent with visuals and messaging. Whichever theme you choose, be certain to maintain consistency across every touchpoint; from your website and email campaign, to your social media (Instagram, Pinterest, Facebook, Twitter) and any printed material for the season. The details matter and by maintaining consistency, you’ll increase your chances of becoming recognizable and memorable to clients. View our graphic design services.

3. Be creative yet targeted. Your holiday promotion doesn’t have to be loud and in your client’s face; it just needs to make a connection and can be more subtle if that’s what your clients respond to best. Try a holiday video or send a customized email. Show clients that you care for them and the community. It’s a time of giving so you can start by giving, too; this can be done by donating to a charitable cause and inviting the community to join, or offering a giveaway or discount to clients for a limited time.

4. Timing is important for the start of your seasonal advertising and end. Start too early and you may annoy, but start too late and your competitors may have already connected with your clients. Don’t just promote during holiday week; take advantage of the entire month of December. Also keep shipping deadlines in mind if relevant. For any holiday specials being offered, be certain to communicate a clear end date to create a sense of urgency so that clients take action as soon as possible.

5. Above all, know your audience and goals. Before proceeding with any marketing initiatives, you must first understand your clients, their needs, and what it is you’re looking to achieve in your promotional efforts. In anything you do, keep your call to action clear; this may be to contact you, make a purchase, visit your location, etc. Keep up with changing dynamics as well, for example remember Generation Z and Millenials make up a large portion of holiday sales, and they’re highly influenced by social media.

Whether you’re looking to connect with existing clients, gain new leads, improve brand recognition, or more – holiday promotions are a great way to get noticed and make a connection with your target market. Many of the tactics listed above can be incorporated into other holiday promotions for the future, and our team at Wieting Design a full service graphic and website design agency in Fairfield County, CT (Connecticut), can help. Contact us for your holiday promotional needs.

 

Wieting Design | Website Design Connecticut

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

The Role of Design in Branding

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Your design helps define your brand.

Your company’s design plays a huge role in branding by setting the foundation for how consumers perceive and react to your business on and off the web. The right tone, visuals, colors, and fonts make a big difference and evoke different reactions. Through fitting text and imagery, design helps define and support a brand by telling the company’s story accurately and professionally; in turn playing a vital role for first impressions and beyond. While your company’s look should initially entice, it must then support your brand’s messaging with consistency, by sending a clear, compelling message across every touchpoint.

What is your design saying?

Clients instantly judge businesses by their look, and no business is immune. Your design gives clients an immediate glimpse into your company’s message, so consider what your design is saying. A poor design can deter clients, while a well-defined design has the power to create outstanding results for your business with increased engagement, confidence, recognition, brand loyalty, and ROI. Making a connection with your target market through a strong design can set your business apart – this is why it’s so important to understand your clients, business, and goals before proceeding with the development of design.

How to discover your brand’s identity.

The basics of discovering your brand are simple – ask questions to better understand your business, clients, and goals. Dig deep to understand the business & history, mission & values, offerings & competitive edge, target market, and vision. These answers will help determine the right design direction for your business. By working with an experienced designer like Wieting Design, you can discover the style that speaks to your audience best. Click to view our past design projects.

Stay consistent with design and brand strategy.

Once you’ve captured your brand’s voice through the right design, use it across all platforms to maintain consistency in messaging. From business cards and stationary, to websites and social media – consistency in each marketing effort will make your brand stand out among competitors and remain memorable to clients. Design and brand strategy go hand in hand; by staying consistent in your marketing efforts, great results await. Click to view our design and branding solutions.

Wieting Design offers marketing design solutions.

At Wieting Design, we combine technology and art for successful design and branding strategy. For any design project, we first get to know you and your business. Only then do we get to work and create customized design that makes an impression while telling your story, on and off the web. Unique, creative, and made just for you – our design solutions are direct, appealing, and uncluttered – all while making a connection with your audience. 20 years of design expertise combined with our passion for helping clients, makes Wieting Design the leading design agency in Fairfield County, CT. Contact Wieting Design for branding services including graphic design, website design, logo design, video production, and social media services. Contact us here.

 

Wieting Design | Website Design Connecticut

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

Website Design Checklist

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It’s exciting to get a visitor to your website, but that’s just the beginning of the journey.

Websites must be well designed and functional, with a clear call to action in order to turn visitors into customers. That’s why your website design is important and below is a checklist of website essentials that will ensure you get the most out of your page. Use this checklist to help answer the question “What should my website include?”

Your website should have the following:

Your own style.

A website is an extension of your brand. It should match the style that defines your business and speaks best to your audience. (Note that you should have a clear understanding of your target market in order to make a meaningful connection with them.) Include a strong, defining design, but remove any excess noise and distractions that may prevent visitors from seeing the most important points such as your competitive edge and call to action.

A clear goal.

While your website should be appealing to the eye, good looks will only get you so far and your website is no exception. It’s more than just a collection of text and images; the site has purpose and everything on it must work together to help achieve this. Determine the goal of your website (this depends on type of business) – is it to drive traffic, generate leads, make a sale, build trust, be a resource of information, etc? You may have multiple goals, but be certain to define these objectives to ensure website success.

User friendly experience.

The journey through your website should be pleasant and engaging. Visitors typically scan sites quickly and within 5 seconds decide if they’ll stay or go, so make the site inviting and easy to read. Once your site passes the first impression test, visitors should be engaged in the content and geared towards the call to action. To ensure a good user experience, the site must be responsive to different platforms (computer, tablet, phone) with the ability to work correctly on various devices. Also make sure that all links, buttons, and forms work.

Easy navigation.

Your website should be informative with easy-to-find facts that explain the who, what, where, and how. Beyond that, have a logical roadmap that makes sense and leads visitors to where you want them to go. Put yourself in the client’s shoes to decide what you’re trying to accomplish and how to best get there. Offer the path of least resistance; have clear links to the most important pages and make navigation and searches simple. Remember that obstacles may deter clients from staying on the web page. Also have strategically placed buttons to put focus on your call to action.

Call(s) to action.

Don’t let the connection you’ve made with visitors on the website stop there. Turn your viewers into clients with a clear call to action (CTA). Depending on the type of business, decide what the CTA is: to buy, sign up, contact, visit, etc. Call attention to this CTA by making it visible with strategic placement that can increase lead conversions. Remember that even if your CTA includes a contact form, you should also include visible contact information throughout the site. In addition to the contact page, you can include contact info on the top and bottom of each page. Be certain to include multiple contact methods such as phone, email, and address. Reaching your business should be easy.

SEO for searchability.

To increase visitors, make sure that the website is search engine optimized. For a higher search engine ranking, use SEO best practices, targeted keywords, external and internal links, and post original and relevant content. Maintain visibility by keeping the site fresh and engaging. Remember that text from images cannot be searched, so make sure that important keywords are visible.

Content management system (CMS).

On the back-end, a great website allows for easy edits and updates. Trends are constantly changing and it’s important to keep up with these changes to stay relevant. To increase a website’s ranking, fresh content helps. Keep your website current with powerful client testimonials, current case studies, blog posts, etc, through the website’s CMS. Remember that successful marketing is an ongoing process, and not a set it and forget it one-time deal.

By following this website design checklist, you can ensure that you create a website with purpose. And that purpose is to bring you closer to your business goals.

Wieting Design offers custom solutions for websites with original designs, as well as WordPress and Squarespace themes to ensure the best option for your business needs and budget. By creating a new site or revamping an old one, we will do more than just create a pretty page. We give these pages the power to work for you as a sales tool that turns visitors into customers. We also offer database management, hosting packages, search engine optimization (SEO), content management systems, and analytics.

See our website samples here https://wietingdesign.com/portfolio/website-design/ and discover the perfect balance of design and function.

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Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

CONTACT US

Wieting Design, LLC
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o: 203.414.9692
e: cindy@wietingdesign.com

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Serving: CT, Fairfield County CT
Hartford  CT, New Haven County CT