Wieting Design

SEO For Your Connecticut, New York And New Jersey business

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We thought it was time to do a blog on our great team members at Wieting Design, LLC.  The people who make it possible!! The ones who work hard and the ones who take pride in their work.

First up is our SEO Specialist Alex. 

 

Wieting Design works with New York, Connecticut and New Jersey businesses to improve their search engine ranking and website traffic. When you type your company’s offerings and location into Google, which businesses show up? If you’re not in the top results then your competitors are. While you may be the best solution for the searcher, if your business isn’t listed on the first page then there’s a big chance the potential client won’t even see you.

Through search engine optimization (SEO) best practices, your business can be found when clients turn to search engines for answers. Almost everyone’s online and to remain competitive in your industry, you need a successful online presence for your Fairfield County CT business. SEO is an ongoing process and if you’re not moving forward to stay on top of your position, you’re losing ground to a competitor who is.

Meet Alex our SEO Specialist

Meet Alex who spends his days helping businesses of all sizes rank in search results. He also loves helping small business owners in New Jersey, Connecticut and New York with SEO who have a small marketing budget. Alex is a Google Partner which is a marketing program for advertising agencies or third-parties that manage Google Ads accounts on behalf of other brands or businesses. Any company that achieves Google Partner status has employees with Google Adwords certifications managing their clients’ accounts. Google ensures that these certifications are current and that the company or agency meets Google’s standards for account management best practices.

He is an expert in WordPress SEO and Pay-Per-Click advertising. Alex has been an SEO professional since 1995. As a Certified Google AdWords professional and Google Partner, he delivers his PPC clients incredible returns on investments. His passion for perfecting his WordPress & SEO skills is what makes him an asset to our customers. He simply gets results! 

Alex has spoken at universities, conferences, corporate workshops and WordCamp. His “Google Loves WordPress” presentation was voted at WordCamp NYC as the ‘Top 10’ by WPMU.org.

Our agency specializes in small business SEO, WordPress SEO, SEO WordPress Training, PPC Adwords Management and YouTube SEO.  We pride ourselves on being the low-cost alternative for small businesses in New Jersey, Connecticut and New York who cannot afford to pay thousands of dollars for SEO.

Why is SEO important?

Why do you want to rank at the top of search results? The answer is simple.

75% of people don’t look past the first page of first results. This means that if you want more customers to find and contact your business, you need to rank in top search results for keywords and phrases related to your business.

Research shows that the first page of organic search results has a 76% click through rate, while pages two and three have a combined CTR of only 6%.

So, that being said the higher you rank in search results, the more people will find and visit your site. This means that you can reach more customers and earn more revenue for your business, but be sure your website is up to date, working properly, easy to navigate, and “looks just as good as your competitors”. You don’t want an outdated non-working website representing your business!

Interested in receiving custom SEO pricing? Call us at 203-414-9692 or email us.

Wieting Design | SEO | Connecticut

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

 

 

Thinking Of Building Your Own WordPress Website For Your Connecticut Business?

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We have written a few blogs about website themes verses custom websites and the downside of using themes when your building them on your own.  Using a developer to guide you with your WordPress theme purchase will ensure it is done correctly, will function, will look beautiful and be the right representation for your Connecticut business.

Why working with a WordPress developer is a good idea when using a WordPress theme for your Connecticut business

The WordPress platform is one of the web’s most popular Content Management System (CMS)—it now powers about 40% of users and many developers choose WordPress for its ease of use. At Wieting Design based in Fairfield County CT we build our websites from scratch and use WordPress themes when budgets call for it as they are faster to build and less expensive to execute. WordPress themes can work if you work with a developer.

One of the reasons WordPress has taken off in popularity is the vast popularity of themes and plugins it offers. WordPress users can choose from various functionalities for their sites and make them look beautiful and functional.  With the right combination of themes and plugins you can have yourself a great website for your Connecticut business, but working with a developer is important.  Trying to use a theme on your own can be overwhelming if your unsure of what to look for within the theme structure itself.

A developer will help you choose the right themes and plugins for your Connecticut business website

Choosing the right themes and plugins is critical and can be difficult if you don’t know what to look for. If you decide this is the route you want to take its always a good choice to work with a developer who knows WordPress and can guide you to where you need to be.

Using prebuilt templates (especially WordPress themes) come with a lot of overhead like bells and whistles you don’t need, want or will ever use Searching through the more than 10,000 WordPress themes that are available today can be confusing so it’s a good idea to make a list of the features you want; the size of your site, the look and feel your after and the purpose of your website. When working with a developer the more information you can give him or her will help you save on expenses, save on time and most important will ensure you going to get what you want. A couple of baselines you should have; search-engine optimization (SEO) and fast page loading times (regardless of device), and make sure the theme you select is responsive. Using a theme that has these features will make for a much better end-user experience on your site.

If you decide on a theme it is still best to work with a good developer, trying to build it yourself regardless of what you read will cause a lot of frustration. In some cases, you might need a feature that’s not available in the theme you choose. Maybe you’re looking for something original that’s crucial for your business to operate. Or something that simply has a differentiating factor compared to what your competition has. If that’s your situation, you need a developer to build that feature for you.  Working with a developer that has the experience will be able to troubleshoot and accomplish that goal for you.

Summary

Often times we get calls from business owners that have started there own website, but come upon many stumbling blocks and don’t know how to fix them. They always ask if we can help, but that takes time as we have to go back to square one and look to see what has been done and what and how we need to fix. This in turn will cost the client extra money that could have been saved if they started out with an experienced WordPress developer at the beginning of the project. Having an experienced website developer on your side that will guide you in the right direction will get your Connecticut business where it should be. You will have a website that functions well, and have a website that represents your company in a professional manner.  See some of our website work and give us call or email us if you have questions or think you might want to work with us. 

 

Connecticut Full Service Marketing Agency

Our team at Wieting Design, a full service marketing and website design agency, can help your Connecticut business redefine its brand strategy to make a lasting impression.

We are committed to sharing our experience and expertise in website development, website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

Website Development in CT/Wieting Design

Marketing & Design Trends for 2020

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2020 is here and with it a new era in digital marketing design trends. How will this year help define the next decade?

Our team at Wieting Design, a full service marketing and design agency, can help your Connecticut business redefine its brand strategy to make a lasting impression.

5 Marketing & Design Trends in 2020:

You may have heard the saying “new year, new you.” But this year, that’s not quite true. For 2020, we’ll see design trends that bring together the past and future fearlessly! Digital marketing rules the world, but this also means there’s a constant race to get noticed by users. This year the following design trends in marketing are sure to get noticed:

3D Logos

Logos that have a 3D design give more depth, literally. A 3D logo design draws viewers in deeper, forcing them to slow down and take a closer look. The texture, the feel… it’s almost surreal. This year’s design trends are more complex. Why? Because the future is now. What was once unrealistic or hard to do, can be done. While your current logo may be simple on paper, it can be taken to a whole new level for your website, social media, and videos. Here are some more logo design trends from Adweek.

Animation

Adding moving graphics to your logo, videos, website, and social media, is the easiest way to tell a story. By adding animation to your marketing and design strategy, you invite visitors to interact with your brand. This active journey is naturally engaging, and the simplest form of communication. Even the most complex idea can be made into a manageable and easy to understand concept with the help of animation.

Custom Fonts

Did you know something as simple as a brand’s typography can take viewers on a custom journey, telling a story with the font’s style? This year, we’ll be seeing more custom fonts that are unique and successfully capture the brand’s vibe. Yes, they make a statement (literally and figuratively), yes they stand out, but above all, custom fonts have the power to quickly give more feeling to every single word that’s written. Custom fonts give text more meaning. Read about some of the largest companies who created their own fonts and why: Mashable.

Bold Colors

The use of bigger and brighter colors will be popular. Why? Because the competition is fierce and everyone knows it. Companies want to capture attention, and it’s the loudest, boldest, and brightest that gets noticed. Think more color, even contrasting colors that make you stop to analyze a bit. A brand’s personality can be depicted with the use of color, and by choosing bold vs bland, a brand shows that it’s confident and not afraid to push boundaries. You can work this into an existing design by accenting material with more vibrant hues.

Modernized Retro Feel

Think 80s neon, metallic, bright lights, and pixels in design. It’s what we once deemed futuristic, sophisticated yet raw. Incorporating this look into marketing evokes a familiar, comfortable feeling because we’ve seen it before. It’s fun, nostalgic, and feels good. A retro look added to animation, logos, and graphics, brings together old and new styles that can take your brand identity to a whole new level. While flashy, the real goal is to make viewers slow down and get to know your brand better.

Design & Marketing in CT | Custom Website & Graphic Design | Wieting Design

Through the years, every company evolves whether it wants to or not. 2020 is here and with it new design and marketing trends. At Wieting Design, based in Fairfield County CT, our marketing team can help redefine your Connecticut business. Click to view our past design projects in CT and beyond.

Connecticut Full Service Marketing Agency

Wieting Design is a full-service design agency in Fairfield County, CT and serving all of Connecticut (CT).

We are committed to sharing our experience and expertise in website development, website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

Website Development in CT/Wieting Design

 

Wieting Design’s Latest Small Business Website Launch

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Wieting Design has completed a new website assignment for Investigreat.com a Private Investigator out of New York.

Client Overview

Investigreat, LLC has over 30 years of experience in solving problems for many different people over the years.  They are about replacing uncertainty with certainty.  About making unknowns, known.  About having the know-how and resources to solve mysteries. Investigreat has worked in many different settings for a variety of people and businesses and this has made them one of the leading investigative firms in Jamaica, Queens, Brooklyn, New York, and Connecticut.

What We Provided

Wieting Design was enlisted to completely redesign, build an updated responsive and user friendly website that was within their budget. We provided a strategy and designed a custom WordPress website that provides information about the main services they provide.  In the future we will be adding video, more service pages and a array of specific tools for users. Wieting Design continues to work with Investigreat to ensure correct standards for their offline marketing communications and we look forward to watching Investigreat grow. Currently we have them listed at number one for certain search terms and will continue our SEO efforts for the company as they grow. VIEW WEBSITE

 

Website Development in CT by Wieting Design

Wieting Design is a full-service website design agency in Fairfield County, CT and serving all of Connecticut (CT), bringing together form and function to every website we build.

We are committed to sharing our experience and expertise in website development, website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.        

The Downside of Using Website Templates

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The Downside of Using Website Templates

Website templates may seem tempting, but there’s a downside to using them for your company’s new website…

At Wieting Design, a full service web & design agency in Fairfield County, CT, we know each business is unique and its website should be just as unique! That’s why we recommend a custom website design for your business.

Why are website templates not good for business?

Long story short, a website template limits your business online. And if the purpose of your business is to grow and make money, then there’s no need for limits like these!

The first steps in creating a website: know who it’s for and know what its purpose is.

You should define the goal of your website and work around this, not the other way around. A template tells you what you can and can’t do vs a custom website that’s designed around your business needs.

If you’re investing time and money into a new website, which would you rather have?

The Pros & Cons of Website Templates:

Website templates may be faster and cheaper to use, but as the saying goes – nothing worth having comes easy. While a pre-designed page is easier to set up, in time it may be harder to maintain.

As your business grows and your style evolves, you’ll want to make updates which can be costly or even impossible with a limited template. A pre-designed web page can only do so much, and in time it’ll be harder to make changes and updates that keep up with your growing business. 

The way a website is coded on the backend affects its performance and security, and it can be a hit or miss with templates. At our CT based marketing agency, Wieting Design, we properly code custom websites to ensure they’re safe and function correctly.

A website with a clean code also makes it easier to fix bugs and complete site updates; not just now but in the future, too! Custom websites typically have a longer lifespan because of improved performance, and a dedicated team like Wieting Design offers tech support after completion.

Another downside to using prebuilt templates (especially WordPress themes) is that many come with a lot of overhead including bells and whistles you don’t need, want or will ever use. A custom WordPress theme is built with only what is needed; without the unnecessary scripts and functionality you’ll never use.

Custom websites are good for business!

There’s nothing worse than being forced to keep an outdated style because of a template’s restrictions. If your business has a website or is planning on creating one, know that the point isn’t just to have a web presence. The point is for your website to work for you every single day. 

A site needs to help convert visitors into clients, and a custom web developer and designer like Wieting Design can help!

A website is your company’s online real estate – it’s working day and night to best represent what it is you offer. Make the most of it with a customized website. You’ll be spending time and money on a website, so why not do it right the first time around?

Here are a few website tricks to grow your business, featured in Entrepreneur: Click to View.

Custom Websites in CT | Custom Website Design & Development | Wieting Design

At Wieting Design, we understand the importance of creating custom websites that can help you increase business. We’ve created many websites for businesses in and around Connecticut. Click to view our past website projects in CT and beyond.

Your website is one of your most powerful tools, working locally and internationally… don’t settle for something that doesn’t reflect your business best; don’t settle for a mere template!

Our dedicated marketing team can create a custom website for your CT business that’s in line with your branding and keeps your future goals in mind. The internet rules the world and there’s no reason why your business should be held back because of a bad website with limited design and functionality.

You’re not a copy of another business, so why should your website be? From small to large websites, simple to complex, our team at Wieting Design can help your CT business create a website. Contact us today.

Website Development in CT by Wieting Design 

Wieting Design is a full-service website design agency in Fairfield County, CT and serving all of Connecticut (CT), bringing together form and function to every website we build.

vWe are committed to sharing our experience and expertise in website development, website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

Wieting Design Launches A New e-Commerce Website

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Wieting Design has completed a new e-Commerce website for The Chocolate Barn.

For over 40 years The Chocolate Barn based in Shaftsbury, VT has been making homemade chocolates and ice cream.

The Chocolate Barn came to us needing a new modern website enabling their customers to learn more about the chocolates and ice cream they make and to offer online shopping worldwide. We designed and developed a new modern eCommerce website to illustrate just that!

Special thanks go out to Vernon Howard our Developer, Christine Bushey our Client Asset Manager, Peter Borrell our Copywriter and lastly to our wonderful clients Tom and Sue, the owners of The Chocolate Barn.

Take a look and order some great chocolates! 
https://thechocolatebarn.com/

Wieting Design | Website Development in CT | Connecticut Website Designer

Wieting Design is a full-service website design agency based in Fairfield County, CT and serving all of Connecticut (CT), bringing together form and function in website creation.

We are committed to sharing our experience and expertise in website development, website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

CONTACT US

Wieting Design, LLC
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o: 203.414.9692
e: cindy@wietingdesign.com

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Serving: CT, Fairfield County CT
Hartford  CT, New Haven County CT