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The bright spots that have come out of the coronavirus pandemic

March 18, 2020 by Cindy Wieting

The last few weeks have seen some trying times for Americans as large public events like March Madness, the Boston Marathon, festivals and more across the country have been canceled to help slow the spread of the coronavirus in our country.

In some areas of the world, it can feel like a different time as people are asked to stay home, except when essential. But even though these are unprecedented times and have asked us to stretch our mindset about everyday life, we’ve seen some bright spots that remind us of how great humanity really is.

Those bright spots come in some unlikely places, such as companies offering their services for free to ease idle children off from school and communities banding together to offer a friendly nod and hello at the grocery store despite the necessity for social distancing.

Free resources for kids out of school

Throughout the country, many K-12 schools, daycares and universities closed or moved instruction online. Many parents are working from home and need activities for their children to do, and ideally would like for those activities to be educational.

Companies and organizations have stepped up to help ensure children have access to remote and online learning options. Check out these companies that are now offering their services for free to support parents and their children during this time.

  • ABCmouse, Adventure Academy, and ReadingIQ are all free for children in school districts that have suspended in-class instruction.
  • Zoom Meetings offers its products to schools for free to assist with remote learning.
  • Spectrum and Comcast are offering students whose household is not a current customer free Wi-fi for 60 days to assist with online classes.
  • Zoos, museums, opera houses and more are offering free virtual tours to help educate and occupy children and adults staying home during the coronavirus.
  • Disney Plus started offering Frozen 2 three months in advance to help keep children entertained.

Delivery services and shipping costs waived

It isn’t safe for at-risk people to go out and about to shop and purchase food. To help, companies are waiving their shipping costs or delivery fees to help the vulnerable get the food and goods they need without going out. And, these delivery services might help small businesses stay in business during closures and adjustments to their business model to observe social distancing.

  • Uber Eats and GrubHub are supporting local restaurants that have been ordered to close their dining rooms by offering free delivery services for all independently owned restaurants.
  • Faced with closing retail locations, many stores are offering free shipping on all orders to ease the stress on people in need of goods.

We’ve learned to appreciate our social interactions

We might have taken our neighbors, friends and local events for granted before the coronavirus forced us to pause such gatherings. Even simple handshakes during business meetings, a hug at a family reunion or a friendly conversation at a grocery store are gestures that we’re all starting to miss.

Heck, we might even miss traditional business meetings now that many people are working from home. Once we return to the office setting when social distancing ends, people might even enjoy meetings to see coworkers, problem solve in person and simply enjoy one another’s company.

In Italy, people are singing from their balconies to entertain one another and avoid loneliness while they stay home. Those that aren’t singing are playing tennis from one window to the next in their complex. It shows just how important social interactions are, and people are unlikely to take those for granted anytime soon.

 

The outdoors feel like a destination

With so many businesses and other places where people gather closed, suddenly, the outdoors feel like a destination. Thankfully, spring is here in many parts of the country and the warmer weather makes it possible to get outside despite not having many other places to go.

People are headed to parks to get exercise since many gyms are closed, observing social distancing while there of course. Bike paths are filled with runners, walkers and bikers alike. And because there are no events, families have the time and freedom to head out into the backyard and play catch or enjoy other outdoor activities.

Digital communication has taken center stage

We’re social beings, which makes the requirement for social distancing very difficult. Not only that but we also have families dispersed throughout the country that we’re being asked to interact with digitally to avoid unnecessary travel.

With that, we’ve learned how valuable digital communication can be. FaceTime, Skype, and other video services are how many people are communicating with loved ones. And you can use social media to build community and share information with one another while observing social distancing. Text messages make it simple to share precious moments, fulfill our need for social interactions and help us feel sane during the pandemic.

Digital communication channels are helping personal trainers and gyms broadcast fitness classes to help lift the spirits and minds of others. Although many Planet Fitness gyms are closed in light of the virus, they are offering free fitness class streaming from their Facebook page. The service is available for both members and non-members to enjoy and stay fit while at home.

Other fitness organizations are offering their classes for a limited time as well to help keep people motivated and feeling good.

We’re learning how to care for one another

One of the hardest parts about the virus is that it’s something you can’t see, and for the majority of the population, it’s not a huge threat. But for those who have weakened immune systems or existing medical conditions, it poses a very large and very real threat.

The health of one person can affect the health of another. The decision to stay home and observe social distancing can legitimately save lives, and people are willingly making that decision and that sacrifice to protect others.

Each day, people are choosing to put others above themselves. If that doesn’t make you feel good and shine a bright light during this time, we’re not sure what will.

Companies have shown their true care for their employees

Retailers, e-commerce companies and restaurants alike are all sending email messages about their efforts related to the coronavirus. If you haven’t gotten a message about the coronavirus yet, make sure your email is still operational.

These messages can show the care that employers have for their employees. As businesses close their doors to avoid having people congregate, their opportunity to earn money decreases, meaning they’re faced with cutbacks. And while it’s still the early days for coronavirus closures, many companies are choosing to still pay their employees while they are closed.

Taking steps like this shows that companies are there for more than just profits. It reminds us that at the helms of these companies are living, breathing human beings who are trying to do the same things we are: make it through the pandemic and care for one another in the process.

While it might not feel like the best of times right now, people are proving that there is still so much good in the world. We’ll continue to look for the bright spots throughout the coronavirus pandemic as a reminder of what’s at the heart of social distancing: protecting people.

Thank you to the nurses, the doctors, Governor Lamont for taking a lead and most of all – to all of the people who are listening to try to get this Coronavirus under control.

All the best to everyone,

Cindy

Filed Under: COVID-19 The bright side Tagged With: coronavirus pandemic

COVID-19: PREPARING YOUR WORKFORCE – BY REYNOLDS + ROWELLA

March 11, 2020 by Cindy Wieting

One of my clients Reynolds + Rowella has written blog that is full of great information on “COVID-19: PREPARING YOUR WORKFORCE” In view of what is happening I wanted to share this as I think this has much needed information that will benefit everyone…

While Fairfield County, CT has not yet become a COVID-19 ‘hot spot,’ it’s important for employers to begin preparing now, in the event that the virus takes a foothold in our area. Employers should begin by regularly monitoring recommendations from the CDC, public health agencies, and state officials. Below are additional steps employers can take to help prepare their workforce.

LEARN MORE ON WHAT REYNOLDS + ROWELLA HAS TO SAY HERE

 

Website Design | Full-Service Marketing Agency | CT, NY, NJ

Wieting Design is a full-service design agency in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website development, website design, graphic design, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

 

Filed Under: COVID-19: PREPARING YOUR WORKFORCE Tagged With: COVID-19: PREPARING YOUR WORKFORCE

In The Spotlight This Week At Wieting Design: Christine, Senior Graphic Designer

February 25, 2020 by Cindy Wieting

We started blogging about our great team members at Wieting Design, LLC.  The people who make it possible!! The ones who work hard and the ones who take pride in their work.

In the spotlight this week: Graphic Designer, Christine

Christine is an experienced designer with a demonstrated history of working in the communications industry. Skilled in Advertising, Integrated Marketing, Direct Mail, Collateral, and Concept Development. Strong entrepreneurship professional with a Bachelor of Arts (BA) focused in Graphic Design from University of The Arts.
 
She has worked with a variety of clients; Wealth Enhancement Group, KMRD, Constellation Energy, Bloomberg Businessweek, Hadassah, Simone Pérèle, Curve Expo, National Geographic, North Shore Animal League, National Wildlife Federation and Union Underground Pub & Provisions, to name just a few.
 
Christine believes good design must go hand-in-hand with solid strategy and proven results. A project can’t just be visually appealing, it has to work hard to convey a clear message that meets AND beats a client’s goals across multiple marketing platforms.
 
At Wieting Design, LLC Christine handles all of our newsletters, powerpoint presentations, concepts for new ideas for our corporate clients that are integrated visually and on message from print to web applications.
 

Website Hosting Connecticut | Full-Service Marketing Agency | CT, NY, NJ

Wieting Design is a full-service design agency in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website development, website design, graphic design, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

 

Filed Under: Graphic Design Tagged With: Christine Bushy, Graphic Design Hartford CT, Wieting Design

Why You Should Invest In A Good Web Hosting Company

February 16, 2020 by Cindy Wieting

You Have Just Completed Your Website And Its Ready To Go Live, But Where Will You Host It?

Wieting Design a website and graphic design agency based in Fairfield County CT believes most savvy business owners utilize websites and blogs to promote their business to engage with current clients and to reach new ones. Hosting is part of that process because you need a reliable hosting company to keep your website safe, keep it running fast and prevent hackers. In my experience, most small businesses end up making the wrong choice due to expense not realizing the importance of a good hosting company.

What Happens When You Go With A Less Expensive Hosting Company?

As a business, one of your most important priorities is maximizing profits, right? Choosing the wrong hosting company can have a negative effect on your income due to down times, slow loading times and most important the overall security of you’re website. Here are some negatives that can happen when you don’t choose the right hosting company.

Loss Of Revenue

If your site goes down, your potential customers will not be able to view your website to learn about your products and services. Even worse, if you host an online store, you will lose out on potential sales and income because the user will go to another website. In March 2015, a 12-hour Apple store outage cost the company $25 million.

Negative Effect On Your SEO Ranking

Your goal with content marketing is to rank high so customers can find you. If your site is down repeatedly not only will it give you a lot of headaches but when search engines are attempting to visit, your ranking will be affected due to downtimes and slow loading times.

Security And Malware Attacks

In todays world there is no perfect solution for keeping hackers out. But a reputable web hosting company will back up your data to a remote server making it easy to restore your website in case your site is hacked. They will also assist you with technical support, maintenance and security issues 24 hours a day.

Security on your website should be top notch. If your hosting company is not offering features such as firewall technology, antivirus software and anti-malware applications, you run the risk of losing all of your information or getting hacked. Cheaper web host companies will not offer security applications leaving your site open to being hacked on the Internet.

Go with a hosting company that offers you the best security because if you’re running an online store, you have your customer’s data on it so you want to keep that secure. If that data gets into the wrong hands it could be catastrophic to your customer.

Poor Customer Service

The customer service for your web hosting should be available 24 hours a day seven days a week. That last thing you want if you have an issue is to have to go through submitting job tickets and waiting hours or even days to get it resolved. Whether its a question about the billing adware, viruses or other problems on your site you want a customer service rep right there to help you. If you cannot get in touch with your web host company’s customer service department, it’s probably time to go with a new web hosting company.

Slow Load Times

The amount of time that it takes for your website to load can be a determining factor in whether or not customers convert over to sales. There is nothing more annoying than waiting for a website to load. If your competitors website loads fast that is where that potential customer will end up.  Chances are if it’s taking your site too long to load there’s not enough bandwidth across the host server. Cheaper web hosting companies will sell shared hosting packages to multiple websites and bog down the processors and amount of bandwidth across the server making the websites slow. If your site takes more than 3 seconds to load, change your web host company.

There are a lot of web hosting companies out there. It’s crucial to select a hosting provider carefully since your business will be depend on it. Do your homework.

Remember that choosing a hosting provider because its cheaper is not worth the hassle and headaches if your site goes down.

How Much Should You Pay For A Good Hosting Company?

Quick answer: A shared web host is usually cheap – expect to pay $3 – $10 per month; VPS (Virtual Private Server) hosting on the other hand costs $30 – $80 per month. Paying between $50.00 – $80.00 a month (depending on your website) is worth it if you want your website protected.

Questions To Ask If Your Looking For A Hosting Company On Your Own

  1. What kind of server reliability and uptime scores do you offer?
  2. What is your security policy?
  3. Do you offer a range of hosting offers?
  4. Do you provide SSL?
  5. Do you provide multiple add-on domains?
  6. What’s your downtime history?
  7. What is your back-up policy?
  8. What are you accountable for in terms of an outage?
  9. Do you offer the latest web hosting technology for both Linux (cPanel) and Microsoft Windows?
  10. Is your web hosting service easy to use?
  11. Do you offer free web site migration assistance?
  12. Will I get notifications if my website has vulnerabilities?

There are many kinds of web hosting, all at different price points and offering different features and options. You need to find not only the right features and price, but also choose a reputable company. The right combination can lead to a lifetime of bliss, but the wrong one can end up costing you money and headaches.

Website Hosting Connecticut | Full-Service Marketing Agency | CT, NY, NJ

Wieting Design is a full-service design agency in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website development, website design, graphic design, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

 

Filed Under: Web Hosting

In Memory Of Our Friend And Colleague Dale J. Pavlik

February 6, 2020 by Cindy Wieting

10 Wonderful Memories Of Our Friend, Dale J. Pavlik

    1. Like his graphic design work, Dale Pavlik was colorful, intense, bold, and warm.
    2. Dale didn’t just look at you—he looked into you and spoke to your full person.
    3. Dale’s website began, “We Design Experiences.” He designed amazing print and digital experiences but, more importantly, he designed amazing client and personal relationships.
    4. No one we’ve ever known loved and cherished a child more than Dale loved and cherished his precious daughter, Chrissy. Chrissy was Dale’s sunshine, his life blood, his heart beat.
    5. Dale wasn’t perfect, but he had the self-awareness and courage to face his imperfections and always strive to be the best person he could be.
    6. Being in any room with Dale you always came first. Dale put his vendors, his family, his clients, his coworkers, his neighbors—everyone and anyone—first and himself last.
    7. At work, Dale gave. One small example: Last year Dale agreed to create a brochure for a budget-strapped public alternative high school–for free. When he got to know the client and saw they had a weak, ineffective logo Dale asked if he could give them a better one. Again, for free.
    8. Outside of work, Dale gave. He moved in with his Mom to care for her in her last days. He gave unlimited time, attention, and love to family members.
    9. He accomplished. Getting work done, getting projects completed, getting clients results was vital to Dale.
    10. One of Dale’s many areas of expertise was logo design. There is a beautiful, stunning logo that Dale created and positioned expertly in the hearts and minds of many of us. Dale will live on.

 

We may not see him, we certainly will miss him, but we will never forget Dale J. Pavlik. Thanks for being you, Dale. You blessed so many lives. We hope you are in the countryside somewhere designing logos with lots of bright colors.

Two grateful clients Dale grew and nourished into admiring friends,
Cindy Wieting and Chris Amorosino

Filed Under: Dale J. Pavlik Tagged With: dale pavlik, dale pavlik orange ct, Obituary Dale J. Pavlik, Tribute To Dale Pavlik

Improve SEO For Your CT, NY, NJ Business

February 6, 2020 by Cindy Wieting

Ready to improve your SEO strategy?

Keeping up with ever-changing marketing best practices can be tricky, but if there’s one to rule them all in the digital age, it’s SEO for your CT, NY, or NJ business.

At Wieting Design, a full-service marketing agency, we can help your business improve its search engine ranking. More visibility online means more clients and more business!

How important is the first page of Google for websites?

According to Hubspot, “75% of users never scroll past the first page of search results.”

So even if you’ve got a great business and are creating great content on your website, it’s the search engines that determine much of your online success. If potential clients can’t find you on the first page, then your chances of being discovered significantly decrease.

How can you improve your website ranking?

The easiest way to improve your online presence is to work with an experienced digital marketing agency like Wieting Design based in Fairfield County, CT.

If you’re planning to improve your business’ search engine ranking on your own, you need to understand:

-SEO (search engine optimization) best practices – Click for a recap from Moz. In addition, we’ve created a list of practices that may be hurting your SEO.

-Keywords that your clients are searching – Define your target market and what you do, to incorporate relevant keywords into your web content. Remember not to stuff keywords, but to create valuable content for your audience.

-How search engines work – SEO experts estimate that the top search engine uses more than 200 factors to determine a website’s position. Click to learn more.

Free tools to help you understand your website’s SEO & performance:

Search engines use several factors to determine where a website shows in Google, Bing, Yahoo, and others. Use these free tools to better understand how your website is doing and what can be improved:

Website Grader – Use this tool to type in your website address and learn more about the site’s performance, mobile responsiveness, SEO, and security.

Monitor Backlinks – A free trial will show you which websites refer visitors to your page. Backlinks are important because they build credibility and help search engines find your page.

Do you need help with your SEO in CT, NY, or NJ?

Improving a website’s ranking and keeping its position is an ongoing process. Here are just some of the things to pay attention to for better SEO:

-Keywords
-Site navigation
-XML sitemap
-Title tags
-Alt attributes
-Url
-Meta description
-Inbound links
-Outbound links
-HTTPS site security
-Mobile-friendliness

And it doesn’t end there. Emerging technologies are already affecting how search engines rank results. For example voice technology for Alexa, Siri, and more.

There are many tools available online to help your CT, NY, or NJ business outrank the competition. But if you need additional help, we’d love to connect and assist.

SEO & Digital Marketing | Full-Service Marketing Agency | CT, NY, NJ

Wieting Design is a full-service marketing agency in Fairfield County, CT serving Connecticut, New York, New Jersey, and beyond.

We are committed to sharing our expertise in search engine marketing (SEM & SEO), website design and development, graphic design, social media, and more.

Whether your goal is to grow your brand, drive more website traffic, or set up a marketing plan, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

Filed Under: SEO Tagged With: How SEO Can Be Helpful For Small Business, Search Engine Optimization Fairfield County CT, SEO Benefits, SEO Fairfield County CT, SEO HARTFORD CT

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