Wieting Design

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Wieting Design: A CT Website and Graphic Design Company

November 12, 2021 by Cindy Wieting

Since we started Wieting Design, it’s been our goal to design and development websites that help our Connecticut clients grow their businesses. WE DEVELOP meaningful brands that connect with your audience. Our team will produce a WEBSITE DESIGN that will function anywhere. Wieting Design will produce marketing materials that will GRAB YOUR CLIENTS ATTENTION. Our affordable, professional, SEO services SIMPLIFY the complex world of digital marketing. From concept to completion we provide tailored solutions that empower brands to grow.

Here are services we provide throughout Connecticut:

Website Design and Development

The key to successful website design and development is simple. You need to make sure it’s designed and developed to perform its overall purpose. With the services we provide, we will ensure your website is doing what it should – turning visitors into customers over and over again. Results matter and at Wieting Design we will help you reach your business goals.

Search Engine Optimization

As a leading search engine optimization (SEO) company in Fairfield County CT, Wieting Design has a proven track record of providing real results for our clients. Having a well-designed website for your business is important, but ensuring incoming traffic is just as vital. We will work with you to increase high quality leads through a better search engine ranking for your Connecticut business. Websites that rank in organic searches on Google, Yahoo, and Bing, have a good chance of receiving more website traffic which means more inquiries for the product you sell or the service you offer.

Logo Design

Your logo is everywhere; from your website, t-shirts, water bottles, baseball hats, social media, and print materials. It is there to identify, not to explain. The process involved in creating a unique name and image for a product or service in the consumers’ mind, is mainly through advertising campaigns with a consistent theme. At Wieting Design our logo design services in Fairfield County CT and all of CT aim to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Our mission is to make your business look great. That means giving you a custom logo design that’s affordable, fast, and hassle-free.

Graphic Design

Wieting Design has been offering graphic design work for the past 20 years in Fairfield County, CT and all of Connecticut. We know how important it is in your business because it’s alive in every aspect and an extension of your brand.

Our commitment to a clean and simple aesthetic design carries out through all our work including website design, logo design, branding, video production, and social media marketing. Many loyal customers trust us for all their branding needs and have worked with us for 20 years for their design and marketing in Connecticut.

Connect with us!

Filed Under: Website Design Tagged With: Best website design Fairfield County CT, CT Graphic Design, CT Logo Design, CT SEO, CT Website Design

New Website Launch for Domack Restoration

October 28, 2021 by Cindy Wieting

Domack Restoration

Domack Restoration, LLC has been a client of our for 8 years. We first did Domack’s website 6 years ago and it was time for a new one. Domack enlisted Wieting Design again to design and development a new custom website illustrating the services they provide and to highlight the work they have done for Greens Farms Academy, Terrain Nursery, Patterson Country Club and so much more!  The photography is real life not stock which is always a bonus and tells a better story. We created a robust content management system, with highly customized features to ensure a unique user experience, forms on every service page to make it easy for the user to contact Domack about their individual services they might be interested in.

We love working Domack Restoration, their team is simply the best.  Domack is very detailed, responsive, polite and just easy. If they are like that with us then you can be sure it will show up with the services they provide.

The services we provided for this project:

• Website Design
• Website Development
• Copywriting
• Photography
• SEO

VIEW WEBSITE

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Wieting Design offers Graphic Design, Website Design, Search Engine Marketing, and Logo Design in Fairfield County CT. Contact us for more information on the specialties we can bring to your business!

Filed Under: Uncategorized Tagged With: Responsive Website Design CT, Top Website Design Hartford CT, Website Design Fairfield County CT

GOOGLE FEATURED SNIPPET UPDATE – POSITION 0 IS DEAD, MIGHT HAVE SERIOUS REPERCUSSIONS

August 3, 2021 by Cindy Wieting

We thought we would share this article written by Alex Miranda on Google!

The January 2020 Google algorithm update set out to reduce clutter by no longer duplicating the search result from the Featured Snippet into the ten results shown on the page. But in reducing clutter, the whole concept of position 0 is now dead, and the impact of Featured Snippets may not be what it used to be.

Previously, when a website earned the coveted Featured Snippet position on Google, that result was duplicated below in the results. More often than not, it was one of the top results. With the January 2020 update, this is no longer the case.

Another part of the January 2020 update was the announcement that right sidebar Featured Snippets on desktop would be folded into the main results. That makes for one less space for websites to target for getting their information higher in search results.

On the surface, this might sound like it’s not such a bad thing, but as businesses who own the Featured Snippet space begin to dig into website metrics, it appears to be detrimental to website traffic. The reason for this decline in traffic may be because searchers are finding the information they need right from the results page via the Featured Snippet. Now, they have no motivation to click through to the results.

Or, searchers may have been skipping the Featured Snippet entirely as if it were an ad and jumping down to the results listing. At this point, it’s difficult to say how searchers were using the Featured Snippet and its effects on each company’s search results.

In light of the changes, there are some practical steps you should be taking to ensure you protect your website traffic and maximize your SEO strategy.

Evaluate the impact

The first step in deciding whether or not to continue targeting the Featured Snippet is to evaluate the effect of the January 2020 Google algorithm change on your website traffic. Sadly, this isn’t super simple because Google Search Console does not provide a way of seeing traffic from the Featured Snippet versus traffic from regular search results. That traffic listing is also not available within Google Analytics.

Instead, you’ll have to go off of the total traffic reaching that page before Jan. 22, 2020, and after to see the impact of the algorithm change. And be sure not to be too hasty. For a couple of weeks after the algorithm change, some businesses might have seen a brief change to their traffic as the algorithm kicked in. Look at a full month’s view comparison to make an informed decision about targeting the Featured Snippet placement.

Remember that the only metric you’re concerned with for this evaluation is organic results. Fluctuations in website traffic from other sources can occur for a variety of reasons, such as going viral on social media or being featured in an email newsletter.

Analyze each page individually

Different content might have different results within the Featured Snippet. While some pages might give the searcher everything they need to know without clicking through, others might be what entices a user to click.

Dig deep into your analytics for each page to decide whether or not you need to revise your content in light of the change. For some pages, you might want to keep your Featured Snippet ranking because it has no adverse effect on click-through rates. On other pages, it might benefit you to add a no snippet tag to show in the overall search results.

Decide the goal of your pages

It might sound like silly advice, but consider whether or not each page of your website is designed to drive traffic. You might have pages that showcase your expertise and build awareness for your business. And in those cases, it isn’t so bad to have a low click-through rate but be showing in the Featured Snippet. On these pages, you can be showcasing your expertise to build credibility for your entire website.

Other pages that are designed to generate sales, email signups, or contact us requests might need revamped to make sure people are actually reaching your website and not just seeing you in the Featured Snippet.

Test adding the “nosnippet” meta tag to your content

Once you’ve determined that the Featured Snippet listing is indeed hurting instead of helping to drive organic results, revise your content to add the “nosnippet” meta tag. You have options when using the nosnippet tag to prevent Featured Snippets or regular snippets. And, you can add the tag to specific parts of your content to avoid having that be featured in the snippets but allow other sections of that same article to be featured.

But don’t forget to keep evaluating your website traffic to decide if this was the right choice for you. What you might find after revising your content to avoid the Featured Snippet is that it did not have as large of an impact as you thought. Once you earn the top results on the general page, you can see what that does to your traffic and compare it to your traffic as a Featured Snippet following the new algorithm.

Continue evaluating on an ongoing basis

SEO is a long game of testing and retesting content formats to see what resonates with your audience and delivers the results that you’re working to achieve. On some webpages, that might mean allowing Google to make it a Featured Snippet. On others, it might mean avoiding the Featured Snippet at all costs.

One final thing you might find as you dig into your analytics following this newest algorithm change is that you lost the Featured Snippet position. So make sure that as you evaluate your organic traffic that there are no changes or minimal changes to your rankings during the comparison periods. Those changes could be what is affecting the fluctuation and not just whether or not having a Featured Snippet is right for your content.

If you need help evaluating your website traffic or optimizing your website, contact us. We’ll provide the insights and expertise you need to increase your organic traffic and drive results.

Wieting Design offers Graphic Design, Website Design, Search Engine Marketing, Video Production and Logo Design in Fairfield County CT. Contact us for more information on the specialties we bring to your business!

Filed Under: Uncategorized Tagged With: Google, Google SEO algorithims, SEO Connecticut Business

What Does Your Logo Say About You?

July 20, 2021 by Cindy Wieting

A logo is an introduction to your company.  It lives on your business card, website, signage, T-shirts and other promotional material. It is there to identify, not to explain.

It’s a good idea to seek out a professional to produce your companies logo.  A professional will have experience and knowledge you can benefit from and will
guide you in the right direction.

The process of getting a new logo is more involved than paying someone to create it. At Wieting Design our logo design services aim to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Our mission is to make your business look great. That means giving you a custom logo design that’s affordable, fast, and hassle-free.

Take A Look At Your Logo And Ask These Questions:

1. Does it say I’m a professional.
2. Does it say I take my business seriously.
3. Does it sayI have a clear idea of who I am and what my brand is.
4. Does it sayI have extensive knowledge of the audience I’m trying to reach.
5. Does it say I’m on top of current trends.
6. Does it say I’m different from other companies.

If you find your logo lacking one or more of these things, maybe its time for a refresh. A good logo design should be: SIMPLE, MEMORABLE, AND ENDURING.

Simplicity

Successful logos are simple. Think of companies like McDonalds, They have refined logos that are aesthetically pleasing to the eye. They are easy to digest at first glance as there’s not too much going on.

Simple logos are also easy to remember.

If your logo has too much going on, simplify it. Remove a color or design element one at a time. See how simple you can go without losing the main idea.

Consistent Branding

This is where the second most important attribute for a logo comes into play: Be consistent. You need a strong enough logo to encompass everything your company does. Your logo should fit all your products, not just a few. Take a look at the Apple logo they have over 50 distinct products, all held together by a simple logo.

Businesses throughout Fairfield County CT and all of Connecticut (CT) have relied on Wieting Design and our logo design services for more than 20 years. Our logo designs are strategic, original, and easy to remember. A professional logo design is essential to the success of a company’s overall branding campaign. You deserve a brand that fits your company and showcases your strengths while capitalizing on your target audience.

Create A Positive And Powerful Impression With Your Logo.

Let start a conversation!

Filed Under: Logo Design Tagged With: Graphic Design Fairfield County CT, Logo Design Fairfield County CT

What Does It Mean To Be American Disabilities Act (ADA) Compliant?

July 8, 2021 by Cindy Wieting

Are Your Business Digital Products (Mobile App, Website) ADA/WCAG Compliant?

In other words, is the disabled population able to access every feature and function of your website, mobile apps, PDF files, graphics, and other digital offerings? We all know the Americans with Disablities Act (ADA) has mandated the disabled to have full access to any public setting where non-disabled people are accessing, but what about the virtual world? As you remember, originally the ADA brought in the advent of parking spaces, wheelchair ramps, and rails.

The History of the Americans Disability Act

As technology evolves, so does the ADA civil rights legislation first established and signed into law in 1990. The Dept. of Justice notified the public in 2010 that it fully intended to bring the ADA up to par with the technological age by considering how people with disabilities would be digitally accommodated in relation to websites. Some businesses adhered to the recommendations and guidelines right way. However, most either did not pay attention to the new laws, didn’t think they were important, or thought they were already compliant, when in fact, they were not. In 2016, the accessibility issue blew up after a huge lawsuit involving the University of California, Berkeley went public.

The Department of Justice Ruled the Roost

The Dept. of Justice ruled in the University of California, Berkeley case that the school would adopt the WCAG (Web Content Accessibility Guidelines) of the World Wide Web to make their website accessible to all people. Nowadays, the WCAG is considered the standard among businesses and organizations, where it is widely accepted.

Who WCAG is For?

WCAG is primarily intended for:

  • Web content developers (page authors, site designers, etc.)
  • Web authoring tool developers
  • Web accessibility evaluation tool developers
  • Others who want or need a standard for web accessibility, including for mobile accessibility
  • Related resources are intended to meet the needs of many different people, including policy makers, managers, researchers, and others.

WCAG is a technical standard, not an introduction to accessibility. For introductory material, you can start here

America’s Disabled Population Demands the Virtual World Catch Up to Them

The minority of minorities are demanding the virtual world to catch up with them and the ADA law established for their protection in 1990. Every person who enters your website, mobile app, or other digital product should be able to access every function, every feature, and every image. Furthermore, specific steps are to be taken to ensure people prone to seizures are not triggered into having one by the website’s flashing or blinking.

Having Good Intentions Mean Nothing in Regards to the Law

While many business owners intend for their website to be ADA compliant, not all are. Regardless of intention, any ADA non-compliance of business digital products is against the law. Unfortunately, more and more business owners are finding this out the hard way. They are finding out in a courtroom in the middle of a lawsuit because of laid-back good intentions.

The Department of Justice published its ADA Best Practices Tool Kit. You can read it here:

 

Wieting Design offers Graphic Design, Website Design, Search Engine Marketing, Video Production and Logo Design in Fairfield County CT. Contact us for more information on the specialties we bring to your business!

 

Filed Under: Custom Website Design Tagged With: ADA/WCAG Compliant, Americans Disability Act, Disabilities Act

Website Launch for Nathaniel Witherell

June 29, 2021 by Cindy Wieting

At Wieting Design we believe consistency is key to marketing communications. Your brand needs to reflect professionalism, purpose and stability across all platforms. The following new launch for Nathaniel Witherell demonstrates just that.  When Harrison Edwards, a PR firm based in Armonk, NY approached us to work with them in developing a new website for Nathaniel Witherell we jumped right in! The Nathaniel Witherell is a exceptional, compassionate state-of-the-art nursing home offering services such as Skilled Nursing, Short-Term Rehabilitation, Memory Care and Caregiver Support.

Working with Harrison Edwards we designed and development a new ADA Compliance custom website with a robust content management system, with highly customized features to ensure a unique user experience and to fully explain what they have to offer through copy content and videos.  The services we provided were: concept, website design, website development, logo redesign, video integration, and setting up forms for scheduling tours and donations.

Take a look at what Nathaniew Witherell has to offer.

Wieting Design offers Graphic Design, Website Design, Search Engine Marketing, Video Production and Logo Design in Fairfield County CT. Contact us for more information on the specialties we bring to your business!

 

 

Filed Under: Custom Website Design Tagged With: Custom Website Design Fairfield County CT, TheNathanielWitherell

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Recent Articles

  • Wieting Design: A CT Website and Graphic Design Company
  • New Website Launch for Domack Restoration
  • GOOGLE FEATURED SNIPPET UPDATE – POSITION 0 IS DEAD, MIGHT HAVE SERIOUS REPERCUSSIONS
  • What Does Your Logo Say About You?
  • What Does It Mean To Be American Disabilities Act (ADA) Compliant?

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