WordPress websites Fairfield County CT

Thinking Of Building Your Own WordPress Website For Your Connecticut Business?

January 12, 2020 by Cindy Wieting

We have written a few blogs about website themes verses custom websites and the downside of using themes when your building them on your own. Using a developer to guide you with your WordPress theme purchase will ensure it is done correctly, will function, will look beautiful and be the right representation for your Connecticut business.

Why working with a WordPress developer is a good idea when using a WordPress theme for your Connecticut business

The WordPress platform is one of the web’s most popular Content Management System (CMS)—it now powers about 40% of users and many developers choose WordPress for its ease of use. At Wieting Design based in Fairfield County CT we build our websites from scratch and use WordPress themes when budgets call for it as they are faster to build and less expensive to execute. WordPress themes can work if you work with a developer.

One of the reasons WordPress has taken off in popularity is the vast popularity of themes and plugins it offers. WordPress users can choose from various functionalities for their sites and make them look beautiful and functional. With the right combination of themes and plugins you can have yourself a great website for your Connecticut business, but working with a developer is important. Trying to use a theme on your own can be overwhelming if your unsure of what to look for within the theme structure itself.

A developer will help you choose the right themes and plugins for your Connecticut business website

Choosing the right themes and plugins is critical and can be difficult if you don’t know what to look for. If you decide this is the route you want to take its always a good choice to work with a developer who knows WordPress and can guide you to where you need to be.

Using prebuilt templates (especially WordPress themes) come with a lot of overhead like bells and whistles you don’t need, want or will ever use Searching through the more than 10,000 WordPress themes that are available today can be confusing so it’s a good idea to make a list of the features you want; the size of your site, the look and feel your after and the purpose of your website. When working with a developer the more information you can give him or her will help you save on expenses, save on time and most important will ensure you going to get what you want. A couple of baselines you should have; search-engine optimization (SEO) and fast page loading times (regardless of device), and make sure the theme you select is responsive. Using a theme that has these features will make for a much better end-user experience on your site.

If you decide on a theme it is still best to work with a good developer, trying to build it yourself regardless of what you read will cause a lot of frustration. In some cases, you might need a feature that’s not available in the theme you choose. Maybe you’re looking for something original that’s crucial for your business to operate. Or something that simply has a differentiating factor compared to what your competition has. If that’s your situation, you need a developer to build that feature for you. Working with a developer that has the experience will be able to troubleshoot and accomplish that goal for you.

Summary

Often times we get calls from business owners that have started there own website, but come upon many stumbling blocks and don’t know how to fix them. They always ask if we can help, but that takes time as we have to go back to square one and look to see what has been done and what and how we need to fix. This in turn will cost the client extra money that could have been saved if they started out with an experienced WordPress developer at the beginning of the project. Having an experienced website developer on your side that will guide you in the right direction will get your Connecticut business where it should be. You will have a website that functions well, and have a website that represents your company in a professional manner. See some of our website work and give us call or email us if you have questions or think you might want to work with us.

Connecticut Full Service Marketing Agency

Our team at Wieting Design, a full service marketing and website design agency, can help your Connecticut business redefine its brand strategy to make a lasting impression.

We are committed to sharing our experience and expertise in website development, website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

Website Development in CT/Wieting Design

Marketing & Design Trends for 2020

January 6, 2020 by Cindy Wieting

2020 is here and with it a new era in digital marketing design trends. How will this year help define the next decade?

Our team at Wieting Design, a full service marketing and design agency, can help your Connecticut business redefine its brand strategy to make a lasting impression.

5 Marketing & Design Trends in 2020:

You may have heard the saying “new year, new you.” But this year, that’s not quite true. For 2020, we’ll see design trends that bring together the past and future fearlessly! Digital marketing rules the world, but this also means there’s a constant race to get noticed by users. This year the following design trends in marketing are sure to get noticed:

3D Logos

Logos that have a 3D design give more depth, literally. A 3D logo design draws viewers in deeper, forcing them to slow down and take a closer look. The texture, the feel… it’s almost surreal. This year’s design trends are more complex. Why? Because the future is now. What was once unrealistic or hard to do, can be done. While your current logo may be simple on paper, it can be taken to a whole new level for your website, social media, and videos. Here are some more logo design trends from Adweek.

Animation

Adding moving graphics to your logo, videos, website, and social media, is the easiest way to tell a story. By adding animation to your marketing and design strategy, you invite visitors to interact with your brand. This active journey is naturally engaging, and the simplest form of communication. Even the most complex idea can be made into a manageable and easy to understand concept with the help of animation.

Custom Fonts

Did you know something as simple as a brand’s typography can take viewers on a custom journey, telling a story with the font’s style? This year, we’ll be seeing more custom fonts that are unique and successfully capture the brand’s vibe. Yes, they make a statement (literally and figuratively), yes they stand out, but above all, custom fonts have the power to quickly give more feeling to every single word that’s written. Custom fonts give text more meaning. Read about some of the largest companies who created their own fonts and why: Mashable.

Bold Colors

The use of bigger and brighter colors will be popular. Why? Because the competition is fierce and everyone knows it. Companies want to capture attention, and it’s the loudest, boldest, and brightest that gets noticed. Think more color, even contrasting colors that make you stop to analyze a bit. A brand’s personality can be depicted with the use of color, and by choosing bold vs bland, a brand shows that it’s confident and not afraid to push boundaries. You can work this into an existing design by accenting material with more vibrant hues.

Modernized Retro Feel

Think 80s neon, metallic, bright lights, and pixels in design. It’s what we once deemed futuristic, sophisticated yet raw. Incorporating this look into marketing evokes a familiar, comfortable feeling because we’ve seen it before. It’s fun, nostalgic, and feels good. A retro look added to animation, logos, and graphics, brings together old and new styles that can take your brand identity to a whole new level. While flashy, the real goal is to make viewers slow down and get to know your brand better.

Design & Marketing in CT | Custom Website & Graphic Design | Wieting Design

Through the years, every company evolves whether it wants to or not. 2020 is here and with it new design and marketing trends. At Wieting Design, based in Fairfield County CT, our marketing team can help redefine your Connecticut business. Click to view our past design projects in CT and beyond.

Connecticut Full Service Marketing Agency

Wieting Design is a full-service design agency in Fairfield County, CT and serving all of Connecticut (CT).

Website Development in CT/Wieting Design

Website Design Checklist

October 16, 2018 by Cindy Wieting

It’s exciting to get a visitor to your website, but that’s just the beginning of the journey.

Websites must be well designed and functional, with a clear call to action in order to turn visitors into customers. That’s why your website design is important and below is a checklist of website essentials that will ensure you get the most out of your page. Use this checklist to help answer the question “What should my website include?”

Your website should have the following:

Your own style.

A website is an extension of your brand. It should match the style that defines your business and speaks best to your audience. (Note that you should have a clear understanding of your target market in order to make a meaningful connection with them.) Include a strong, defining design, but remove any excess noise and distractions that may prevent visitors from seeing the most important points such as your competitive edge and call to action.

A clear goal.

While your website should be appealing to the eye, good looks will only get you so far and your website is no exception. It’s more than just a collection of text and images; the site has purpose and everything on it must work together to help achieve this. Determine the goal of your website (this depends on type of business) – is it to drive traffic, generate leads, make a sale, build trust, be a resource of information, etc? You may have multiple goals, but be certain to define these objectives to ensure website success.

User friendly experience.

The journey through your website should be pleasant and engaging. Visitors typically scan sites quickly and within 5 seconds decide if they’ll stay or go, so make the site inviting and easy to read. Once your site passes the first impression test, visitors should be engaged in the content and geared towards the call to action. To ensure a good user experience, the site must be responsive to different platforms (computer, tablet, phone) with the ability to work correctly on various devices. Also make sure that all links, buttons, and forms work.

Easy navigation.

Your website should be informative with easy-to-find facts that explain the who, what, where, and how. Beyond that, have a logical roadmap that makes sense and leads visitors to where you want them to go. Put yourself in the client’s shoes to decide what you’re trying to accomplish and how to best get there. Offer the path of least resistance; have clear links to the most important pages and make navigation and searches simple. Remember that obstacles may deter clients from staying on the web page. Also have strategically placed buttons to put focus on your call to action.

Call(s) to action.

Don’t let the connection you’ve made with visitors on the website stop there. Turn your viewers into clients with a clear call to action (CTA). Depending on the type of business, decide what the CTA is: to buy, sign up, contact, visit, etc. Call attention to this CTA by making it visible with strategic placement that can increase lead conversions. Remember that even if your CTA includes a contact form, you should also include visible contact information throughout the site. In addition to the contact page, you can include contact info on the top and bottom of each page. Be certain to include multiple contact methods such as phone, email, and address. Reaching your business should be easy.

SEO for searchability.

To increase visitors, make sure that the website is search engine optimized. For a higher search engine ranking, use SEO best practices, targeted keywords, external and internal links, and post original and relevant content. Maintain visibility by keeping the site fresh and engaging. Remember that text from images cannot be searched, so make sure that important keywords are visible.

Content management system (CMS).

On the back-end, a great website allows for easy edits and updates. Trends are constantly changing and it’s important to keep up with these changes to stay relevant. To increase a website’s ranking, fresh content helps. Keep your website current with powerful client testimonials, current case studies, blog posts, etc, through the website’s CMS. Remember that successful marketing is an ongoing process, and not a set it and forget it one-time deal.

By following this website design checklist, you can ensure that you create a website with purpose. And that purpose is to bring you closer to your business goals.

Wieting Design offers custom solutions for websites with original designs, as well as WordPress and Squarespace themes to ensure the best option for your business needs and budget. By creating a new site or revamping an old one, we will do more than just create a pretty page. We give these pages the power to work for you as a sales tool that turns visitors into customers. We also offer database management, hosting packages, search engine optimization (SEO), content management systems, and analytics.

See our website samples here https://wietingdesign.com/portfolio/website-design/ and discover the perfect balance of design and function.

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Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

Wieting Design launches Trietta a Wilton based company

October 10, 2018 by Cindy Wieting

First I would like to thank Vernon Howard for his expertise in the development of this website! Next I would like to thank Chris John Amorosino one of our awesome copywriters! Great job guys!

What we did for Trietta

The new website invites prospective clients to discover the benefits of working with Trietta. The website is integrated with a suite of services that fully explain Real Estate, Contracting and Real Estate Investment services. Visitors are invited to view Trietta’s project work and will have the opportunity to learn more about subjects like Home Inspections to help sellers and buyers.

We branded Trietta giving them a new look across all platforms, and will be handling the digital communications and online/offline marketing. Trietta wanted a site that was easy to navigate giving the user a friendly experience. We custom designed this website using the photography that was shot on location and graphics we developed. Over time as Trietta grows we will be adding videos, and various ways to educate the user on all the services they have to offer. The open source content management system allows Trietta’s staff to easily update the website.

We invite to have a look at Trietta.

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Wieting Design | Website Design CT

Things To Consider After Your Website Launches

July 18, 2018 by Cindy Wieting

Your website is ready to launch after a lot of work, money and time. The hard work of the designers, developers, marketing team and you (the client) have paid off. You have a good solid product to help grow your business. But how do you get the word out? Talking about it to friends is not enough, they already know you. Your goal is get people who don’t know you or your services to pay attention, to know what your offering and how YOU can help them.

You can’t just launch a website and expect it to act as your sales tool without some help. Launching your website and doing nothing is the best way to undo all the hard work of designing and developing not to mention the dollars you have put in to it. Here are some suggestions that you should consider during the launch of your new website to get your new site ranking and clients calling!

Search Engine Optimization – (SEO)

It is impractical to expect people to know what your website address is directly. When someone is looking for a service they are going to type in that service and town. For example: if someone is looking for a interior designer they will most likely put in interior design Westport, CT or kitchen redesign Westport, CT

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

If your site fails to rank well in search engines then you are running backwards from success. A great looking website has nothing to do with generating leads. Engaging content, working keywords, a practical ‘call to action’ along with other strategical approaches to SEO will set up the foundation for your website to rank well, thus getting clicks on your website which leads to inquiries about your products or services.

Hiring a good SEO company is just as important if not more important then hiring a good designer to design and develop your website. Good SEO implementation will help sales grow. Check out our SEO services and see how we might be able to help you. We offer a variety of search engine optimization packages. We realize all companies are not alike and require different needs based on budgets, the type of website, and targeted locations.

Utilize Social Media

It’s no surprise that social media marketing is crucial to business growth. After all, we’re living in a digital world. Every business should be allocating time, energy and resources toward social media marketing.

Depending on the kind of company you have and what you have to offer, you need to decide which Social Media platforms will fit your company. We always say pick at least three and keep it up and keep it strong.

When your ready to launch make sure you are ready with your social media. Brand it to be consistent with your website graphics and content. Keep posting engaging content periodically for those people, who have a real interest in your products and services. Provide news, latest updates and other information to the user for building awareness. Don’t crave for instant success it takes patience.

Whether you decide to blog, use Instagram, Facebook, Twitter, or Pinterest just keep it going, the last thing you want a potential client to see is a blog post from a year ago it shows signs of disinterest in your business.

For more information on our Social Media services, please contact Wieting Design to see if we can help.

E-mail Marketing

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. But with all the “junk” emails we get on a daily basis, be selective of what and who you send them to. Send emails with a purpose!

So why and how should one go about email marketing? Well here are a few thoughts on the matter:

Cost – Email marketing is CHEAP, there are no two ways about it. Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is not going to cost you alot compared to other channels of advertising.
Success – Emails can be targeting specifically to the ideal consumer. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water .
Measureability and Flexibility – With the analytics available today it’s easy to track responses to your emails exactly, in order to work out what parts of your campaign are working and what parts aren’t. With this knowledge, you can then react instantly to modify your campaign strategy if need be.

Send emails to spread announcements as it is a powerful way to keep a good relationship with the existing customers. Please contact us if you have some questions, we would be happy to help you!

AdWords (Pay-Per-Click (PPC) campaigns

SEO demands good content to work, but if you have a website that is visually driven you may want to consider an AdWords campaign. An AdWords campaign is an ad campaign within an AdWords account. An AdWords campaign is usually composed of several ad groups. Each ad group serves different ad texts based on the type of keyword a user may type into Google’s search engine to find what your offering. Google AdWords pay-per-click (PPC) is the most effective way to immediately establish your company’s online presence with a new client that is interested in what you have to offer!

If you would like more information on AdWords we would be happy to talk with you give us a call at 203 414 9692 or email us!

Wieting Design | Website Design CT

Does Your Website Need Some Spring Cleaning?

March 4, 2018 by Cindy Wieting

It’s that time of year, when we start to think about spring cleaning. Cleaning out closets, reorganizing the basement and sweeping out the garage from all that sand accumulated during winter and detailing your car for those nice warm days ahead!

So what about your website? It’s not a bad idea to take a close look at your website and make some upgrades. An outdated website can have a negative effect on a web visitor sending them to your competitor. You want to make a good and professional impression right? So keeping your website up to date is important for your business.

We are not saying you need to necessarily redo your website, but why not spruce it up a bit? Here are some spring cleaning checklists for your website that you might want to consider that won’t impact your budget.

Photography

Adding and updating new photography to your website can do wonders. It will freshen things up and bring your site up to date especially if your site is a “visual” site like a interior designer, architect, or restaurant! Showing your latest work or the latest chef specials will generate interest inviting your visitor to call you for more information.

Check Outbound Links

Go through all of your outbound links on your site. Besides making sure they work, ask yourself if you’re really offering your visitors value by sending them off to another website. Your website is where you want your audience to stay. Don’t send your traffic to another website they might not come back.

Social Media Links

A common mistake I see are social media buttons that doesn’t work. Make sure your social media is up to date and that they link correctly from your website. Facebook is not the only platform for social media so if you think your business can benefit from Instagram or Pinterest set those up and take advantage of the many platforms that can benefit your business.

Blog

When is the last time you blogged? I see so many clients that are enthusiastic to start blogging in the beginning, but 4 years later they still have the very first and only blog they have written. If you not blogging, take it down. It will make your visitor think you don’t care or just don’t have the desire to put some effort into your business.

Copy Content

It’s always good to update your website copy–especially your website bio–once a year. This way you can keep your important details current. It’s also always helpful to get another pair of eyes on the content you’ve written for typos! We all make grammar mistakes now and again, and it’s worthwhile to have a friend or colleague go over your copy and make some suggestions.

Double Check Your Contact Info

One of the biggest and easiest mistakes to make is to have outdated contact info on your website. You don’t want to miss out on important opportunities simply because nobody can get a hold of you. Check the phone numbers, email addresses, and contact forms on your website. Make sure they all go to the right place!

Why working with a WordPress developer is a good idea when using a WordPress theme for your Connecticut business

A developer will help you choose the right themes and plugins for your Connecticut business website

Summary

Connecticut Full Service Marketing Agency

Website Development in CT/Wieting Design

5 Marketing & Design Trends in 2020:

3D Logos

Animation

Custom Fonts

Bold Colors

Modernized Retro Feel

Design & Marketing in CT | Custom Website & Graphic Design | Wieting Design

Connecticut Full Service Marketing Agency

Website Development in CT/Wieting Design

It’s exciting to get a visitor to your website, but that’s just the beginning of the journey.

Your own style.

A clear goal.

User friendly experience.

Easy navigation.

Call(s) to action.

SEO for searchability.

Content management system (CMS).

By following this website design checklist, you can ensure that you create a website with purpose. And that purpose is to bring you closer to your business goals.

Wieting Design | Website Design CT

What we did for Trietta

Wieting Design | Website Design CT

Search Engine Optimization – (SEO)

Utilize Social Media

E-mail Marketing

AdWords (Pay-Per-Click (PPC) campaigns

Wieting Design | Website Design CT

It’s that time of year, when we start to think about spring cleaning. Cleaning out closets, reorganizing the basement and sweeping out the garage from all that sand accumulated during winter and detailing your car for those nice warm days ahead!

Photography

Check Outbound Links

Social Media Links

Blog

Copy Content

Double Check Your Contact Info

Wieting Design | Website Development Fairfield County CT

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