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Benefits of bundling design and marketing services with one agency

May 9, 2020 by Cindy Wieting

Small to mid-sized companies have so much to gain from outsourcing marketing efforts. Not only is paying an in-house marketing professional expensive but finding one person with expertise in all areas of marketing is difficult. And that’s why outsourcing makes sense.

And yet, when you have one marketing company producing videos, another designing the company logo and someone else creating a search engine marketing strategy, it can become a full-time job just to manage the various outsourced professionals that you work with.

Instead, the solution lies in finding marketing agencies that can take on more than one area of your creative needs. At Wieting Design, we have five areas of expertise that go hand-in-hand with one another: logo design, graphic design, website design, video production and search engine marketing.

Companies who use multiple services or all of them find that they reap great rewards in a consistent look and feel to their marketing materials. Here’s a look at each service area and how it impacts the other areas.

 

Logo Design

Strong branding and a clean, recognizable logo are important for helping a business stand out. You want consumers to remember your company with a logo that speaks to what you offer.

But a logo is more than just a good-looking piece of marketing. It can also show off the brand’s personality and tell consumers a great deal about your company in a second or two. And because your logo is presented on so many branded items, you want it to be bold and beautiful.

Pride in your logo is important to exuding confidence and authority in your industry. Whether it’s a plumbing business committing to round-the-clock service when you need it or a new SaaS offering that transforms the way people do business, your logo says a lot.

There are many logo designers out there. Some execute exactly what you ask for, and others guide and provide expertise to help ensure your logo stands up to modern trends while looking timeless 10 years from now. Afterall, no one wants a logo that looks like someone else’s logo because that makes it hard to point out in a crowded marketplace. Your logo should be simple, memorable and enduring.

 

Graphic Design

Once you have a logo in place, you’ll need to add it everywhere! From packaging to social media, graphic design is a crucial aspect of your overall branding and marketing. Much of the customer buying journey starts with great visuals. From the moment consumers see your post shared on social media to purchasing your product, graphic design plays a role in their decision making.

Whether it’s a whitepaper you use as a lead magnet or fliers you hand out at an event, the initial graphics are what draw in the customer to read more and learn about your company. And believe it or not, customers do judge your business by its looks.

Graphic design that is well executed guides the reader’s eyes from element to element as they learn about important facts and details to drive them toward making a purchasing decision. Graphic design tells the eye where to go and what the most important details are.

 

Website Design

Company websites serve as the hub of a company’s online marketing. In fact, most offline marketing still leads to a website, making it one of the most important aspects of your business.

And while you could use a generic template for your website, it won’t speak to the customer in the same way a custom-designed website will. A well-designed website makes calls to action (CTAs) clear and directs the visitor to them. Just like graphic design leads the eye where you want it, website design leads the user to click and explore where you want them to.

According to Forbes, brand storytelling is no longer a nice to have; it’s crucial to success. Website design also plays an important role in telling your brand story effectively. Consumers want products and brands they can rave about, and that’s great news for you. Your brand story gives consumers something to latch onto and care about, which can make them brand advocates, translating into referrals.

You have 15 seconds to grab a website visitor’s attention. While the words on the page matter, so do the design, typography and presentation. Use those 15 seconds wisely, and if you’re seeing a high bounce rate on your website, it’s probably time to consider a redesign.

 

Video Production

Want to make your website and social media stand out? Videos are a strong and effective communication tool and can make your website more interactive. And when you work with the same marketing agency as the one who created your logo and other graphic design, you won’t waste precious time explaining your brand guidelines.

Video production is an art. It’s about more than just picking up a video camera and framing the subject well. It’s guidance on the right setting, mood and tempo. Strong music, stunning visuals and proper pacing make all the difference when you represent your company on camera.

Plus, you’ll want your video production team to have a firm grasp on who your business is and what matters most about the work that you do. Using an all-in-one marketing and design agency can help ensure you get your message across.

 

Search Engine Marketing

Once you have a stunning logo design and website design targeted at converting visitors into customers, you’re ready to start marketing your business. Driving traffic to your website through SEO is crucial to bringing in new business and making your company discoverable.

Your search engine marketing is an ever-changing aspect of your online strategy. As algorithms change and competitors adjust, you’ll need an expert to help guide you in ensuring you stay at the top of results. Driving high quality leads to your website should be the top goal of your search engine marketing initiatives.

Just like other aspects of your marketing, it’s great to have a partner who already knows and understands your business. The company that creates your website design has a deep knowledge of your goals and online strategy. When you hire the same company for search engine marketing, you get an integrated approach to your online marketing strategy.

 

Wieting Design offers Graphic Design, Website Design, Search Engine Marketing, Video Production and Logo Design to its clients. While we’re open to all types of projects, we do love it when we get to see marketing initiatives through from design to search engine marketing and everything in between. Contact us for more information on the specialties we bring to your business!

Filed Under: Custom Website Design Tagged With: Graphic Design Connecticut, Logo Design Connecticut, Search Engine Marketing Connecticut, Video Production Connecticut, Website Design Connecticut

How A Copywriter Can Help Your Business

January 11, 2019 by Cindy Wieting

 

Your CT business has so much to offer and no doubt deserves sales and marketing success. An often overlooked part of the marketing strategy is copywriting – the writing for your marketing needs. While you know your business best, your target market may have no idea and this is where an experienced team can help.

Consider the power of professional copywriting versus doing it yourself. A professional copywriter can help with the following:

Storytelling

Each company is just as unique as its people, and has an amazing story to showcase. The passion behind what you do, your vision, values, and competitive edge all make up this narrative worth sharing. A skilled copywriter can successfully tell your company’s story to educate and inspire clients to take action. This story can be shared across all platforms from print brochures to the website.

Branding

A great story should be shared over and over again with the right brand strategy. Marketing often gets pushed off to the side with busy day-to-day tasks, but a copywriter can step in to fill in the gaps. By following brand guidelines and maintaining consistency in all messaging, a brand becomes recognizable and gains meaning. There’s value in working on your brand, just look at Forbes’ 2018 list of most valuable brands.

Search Engine Optimization (SEO)

The top resource we turn to for answers is the web. Search engines sort results based on what’s most relevant and this is greatly based on the keywords websites use. Copywriters take the time to learn about your business, industry, region, and clients, in order to fully understand and incorporate powerful words that clients may be searching. The result is a higher search engine ranking. View our SEO services.

Connections

People buy the idea / the vision before buying the item or service. That’s why all businesses must work on making a connection before making a sale. Emotional bonds are built based on trust, understanding, and engagement. A copywriter takes the time to not only understand your business, but also its target audience – their interests, pain points, aspirations, etc – in order to best speak to them.

Calls to Action

Once a potential client takes the time to learn about your company, what’s the next step? Without clear directions in your messaging or a clear path, the connection may stop. With the help of an experienced copywriter who understands human behavior, the art of persuasion, and clear messaging, your viewers can be geared towards your call to action. This means you’re one step closer to reaching your marketing goals.

Marketing and writing often gets put off to the side, and this could be costing you business. By working with experienced marketing professionals, you can get the results you deserve. Your brand’s messaging is extremely important and if budget allows, work with a professional copywriter versus doing it yourself. The power of your messaging goes a long way and can help with storytelling, branding, SEO, connections, and calls to action.

There are many benefits of working with an experienced copywriter and design team like Wieting Design, serving Fairfield County CT (Connecticut) for over 20 years. Contact us for your copywriting or design needs.

Wieting Design | Website Design Connecticut

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

Filed Under: How A Copywriter Can Help Your Business Tagged With: brochures fairfield county ct, Graphic Design Fairfield County CT, How A Copywriter Can Help Your Business CT, Web Design Services CT, Website Design Connecticut

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  • about
  • services
    ▼
    • website design
    • graphic design
    • logo design
    • search engine marketing
  • work
    ▼
    • website design
    • logo design
    • graphic design
  • updates
  • contact