Small to mid-sized companies have so much to gain from outsourcing marketing efforts. Not only is paying an in-house marketing professional expensive but finding one person with expertise in all areas of marketing is difficult. And that’s why outsourcing makes sense.
And yet, when you have one marketing company producing videos, another designing the company logo and someone else creating a search engine marketing strategy, it can become a full-time job just to manage the various outsourced professionals that you work with.
Instead, the solution lies in finding marketing agencies that can take on more than one area of your creative needs. At Wieting Design, we have five areas of expertise that go hand-in-hand with one another: logo design, graphic design, website design, video production and search engine marketing.
Companies who use multiple services or all of them find that they reap great rewards in a consistent look and feel to their marketing materials. Here’s a look at each service area and how it impacts the other areas.
Logo Design
Strong branding and a clean, recognizable logo are important for helping a business stand out. You want consumers to remember your company with a logo that speaks to what you offer.
But a logo is more than just a good-looking piece of marketing. It can also show off the brand’s personality and tell consumers a great deal about your company in a second or two. And because your logo is presented on so many branded items, you want it to be bold and beautiful.
Pride in your logo is important to exuding confidence and authority in your industry. Whether it’s a plumbing business committing to round-the-clock service when you need it or a new SaaS offering that transforms the way people do business, your logo says a lot.
There are many logo designers out there. Some execute exactly what you ask for, and others guide and provide expertise to help ensure your logo stands up to modern trends while looking timeless 10 years from now. Afterall, no one wants a logo that looks like someone else’s logo because that makes it hard to point out in a crowded marketplace. Your logo should be simple, memorable and enduring.
Graphic Design
Once you have a logo in place, you’ll need to add it everywhere! From packaging to social media, graphic design is a crucial aspect of your overall branding and marketing. Much of the customer buying journey starts with great visuals. From the moment consumers see your post shared on social media to purchasing your product, graphic design plays a role in their decision making.
Whether it’s a whitepaper you use as a lead magnet or fliers you hand out at an event, the initial graphics are what draw in the customer to read more and learn about your company. And believe it or not, customers do judge your business by its looks.
Graphic design that is well executed guides the reader’s eyes from element to element as they learn about important facts and details to drive them toward making a purchasing decision. Graphic design tells the eye where to go and what the most important details are.
Website Design
Company websites serve as the hub of a company’s online marketing. In fact, most offline marketing still leads to a website, making it one of the most important aspects of your business.
And while you could use a generic template for your website, it won’t speak to the customer in the same way a custom-designed website will. A well-designed website makes calls to action (CTAs) clear and directs the visitor to them. Just like graphic design leads the eye where you want it, website design leads the user to click and explore where you want them to.
According to Forbes, brand storytelling is no longer a nice to have; it’s crucial to success. Website design also plays an important role in telling your brand story effectively. Consumers want products and brands they can rave about, and that’s great news for you. Your brand story gives consumers something to latch onto and care about, which can make them brand advocates, translating into referrals.
You have 15 seconds to grab a website visitor’s attention. While the words on the page matter, so do the design, typography and presentation. Use those 15 seconds wisely, and if you’re seeing a high bounce rate on your website, it’s probably time to consider a redesign.
Video Production
Want to make your website and social media stand out? Videos are a strong and effective communication tool and can make your website more interactive. And when you work with the same marketing agency as the one who created your logo and other graphic design, you won’t waste precious time explaining your brand guidelines.
Video production is an art. It’s about more than just picking up a video camera and framing the subject well. It’s guidance on the right setting, mood and tempo. Strong music, stunning visuals and proper pacing make all the difference when you represent your company on camera.
Plus, you’ll want your video production team to have a firm grasp on who your business is and what matters most about the work that you do. Using an all-in-one marketing and design agency can help ensure you get your message across.
Search Engine Marketing
Once you have a stunning logo design and website design targeted at converting visitors into customers, you’re ready to start marketing your business. Driving traffic to your website through SEO is crucial to bringing in new business and making your company discoverable.
Your search engine marketing is an ever-changing aspect of your online strategy. As algorithms change and competitors adjust, you’ll need an expert to help guide you in ensuring you stay at the top of results. Driving high quality leads to your website should be the top goal of your search engine marketing initiatives.
Just like other aspects of your marketing, it’s great to have a partner who already knows and understands your business. The company that creates your website design has a deep knowledge of your goals and online strategy. When you hire the same company for search engine marketing, you get an integrated approach to your online marketing strategy.
