Wieting Design

Website Launch for Nathaniel Witherell

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At Wieting Design we believe consistency is key to marketing communications. Your brand needs to reflect professionalism, purpose and stability across all platforms. The following new launch for Nathaniel Witherell demonstrates just that.  When Harrison Edwards, a PR firm based in Armonk, NY approached us to work with them in developing a new website for Nathaniel Witherell we jumped right in! The Nathaniel Witherell is a exceptional, compassionate state-of-the-art nursing home offering services such as Skilled Nursing, Short-Term Rehabilitation, Memory Care and Caregiver Support.

Working with Harrison Edwards we designed and development a new ADA Compliance custom website with a robust content management system, with highly customized features to ensure a unique user experience and to fully explain what they have to offer through copy content and videos.  The services we provided were: concept, website design, website development, logo redesign, video integration, and setting up forms for scheduling tours and donations.

Take a look at what Nathaniew Witherell has to offer.

Wieting Design offers Graphic Design, Website Design, Search Engine Marketing, Video Production and Logo Design in Fairfield County CT. Contact us for more information on the specialties we bring to your business!

 

 

6 Signs You Have Outgrown Your Website

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Websites are never truly complete. You should always be adding to your website and tweaking the design and language to meet the needs of your customers. Without regular updates, you’ll fall behind the times and miss out on opportunities due to limitations in SEO, user experience and load speeds.

Each day, website trends adapt and change. You need to constantly evaluate your website to see if it’s adapting and changing with the trends. If not, you’ve likely outgrown your website and it’s time for a new website design.

For many business owners and marketing managers, undertaking a website project doesn’t sound like fun. So you want to make sure it’s time before embarking on such a project. We outline ways you can tell you’ve outgrown your website.

Your Website Design Embarrasses You

When you share your website, does it come with caveats of you saying things like “here’s my website, but it’s a little outdated.” Or do you find ways around sharing your website by guiding people to a Facebook page, Medium article or another third-party resource?

This is a big red flag that it’s time for a new website. As your business grows and changes, you want to make sure the look, tone and functionality of your website adapt and grow with you.

You should never be ashamed of your website. In fact, it’s your greatest marketing tool and the resource that most marketing activity points to. Upgrade your website if you’re ashamed of it or make excuses for why it looks or sounds a certain way.

You Don’t Know How Your Website Works

There are so many tools on the market today that make website management simple. If your current website’s operations are a total mystery to you, you’re likely avoiding updates and upgrades to that site. Fix this problem with an update to a WordPress website or other easy-to-use platform.

Outdated websites are also a huge security risk. You could become a victim of hacking, phishing or other security concerns. And if you collect customer information through your website, that could leave your customers vulnerable. One data breach could put your company out of business.

Take the time to discuss with a website designer an easier process for website updates. That way, you ensure the long-term viability of your site and protect your company’s online identity.

Your Website Features Old Branding and Messaging

Many businesses go through an evolution of how they talk about themselves and their overall look and design. To keep your visual identity consistent, you need to make sure your website matches your current branding standards.

If your website features an old logo, colors or design elements, it’s time for an update. And while you’re updating to a new look, you can upgrade your tools to make your website simpler to manage.

Your Competitors Are Using the Same Templates and Design

Some templates and designs become quite popular within an industry. While your website might have been unique a few years ago when you got started, today it looks just like everyone else’s website.

Popular WordPress themes can make your website feel stale. It won’t stand out among your competitors or be memorable to your customers, enticing them to come back.

While the theme you chose for your website might be attractive and function well, don’t forget to consider how well it portrays your brand and what makes you unique. Market differentiators should jump off the page and make it clear that your consumers should not shop anywhere else to meet their needs.

Professional website design gives you a custom website that helps you stand out and clearly communicate with your customers. You won’t find another website like yours on the web when you work with these professionals.

Mobile Optimization is Lacking on Your Site

Mobile website traffic grows each year. In 2013, the worldwide percent of mobile users was only 16.2 percent of total website traffic. By 2019, that percentage had skyrocketed to 53.3 percent.

It’s no big surprise that Google puts so much weight on mobile optimization when ranking websites. If your website doesn’t look great or is not easy to navigate from a mobile device, it’s certainly time you update it.

According to research, 54 percent of customers indicate that they won’t recommend a business with a poor mobile website design. Referrals and recommendations mean a lot in today’s connected and social online environment.

When evaluating your mobile website, don’t forget to think about its speed. Slow websites harm conversion rates immensely, but website speed also impacts search engine rankings and your relationships with your customers.

Use Google PageSpeed Insights to learn more about your website’s performance to evaluate if it’s time for an update.

Lack of Modern Website Technology is Holding You Back

An outdated website generally has slow load speeds, limited functionality and makes it challenging to rank well for SEO. If it seems like you’re working extremely hard and have a good online strategy but you aren’t seeing results, it’s time to modernize your website.

Review your Google Analytics for big changes from when you first launched your website. If you’re seeing valleys of low traffic from sources that had always served you well, it might not be your marketing efforts that are lacking, but your website.

Websites from just a few years ago might run on outdated templates, technology or formats that hold them back based on today’s standards. Heavy CSS files, weighty JavaScript and poorly optimized images and videos can do a great deal of harm to your traffic and website performance.

Captivate Your Audience with Modern Website Design Services

When a user lands on your site, you have only a few seconds to captivate them with your design and messaging. Don’t miss out on opportunities due to a website you’ve outgrown or that has become outdated.

Wieting Design provides outstanding website design services to delight your customers and earn more business through your online presence. Contact us to learn more about how we can improve your online presence with an updated and modern website design.

Marketing & Design Trends for 2020

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2020 is here and with it a new era in digital marketing design trends. How will this year help define the next decade?

Our team at Wieting Design, a full service marketing and design agency, can help your Connecticut business redefine its brand strategy to make a lasting impression.

5 Marketing & Design Trends in 2020:

You may have heard the saying “new year, new you.” But this year, that’s not quite true. For 2020, we’ll see design trends that bring together the past and future fearlessly! Digital marketing rules the world, but this also means there’s a constant race to get noticed by users. This year the following design trends in marketing are sure to get noticed:

3D Logos

Logos that have a 3D design give more depth, literally. A 3D logo design draws viewers in deeper, forcing them to slow down and take a closer look. The texture, the feel… it’s almost surreal. This year’s design trends are more complex. Why? Because the future is now. What was once unrealistic or hard to do, can be done. While your current logo may be simple on paper, it can be taken to a whole new level for your website, social media, and videos. Here are some more logo design trends from Adweek.

Animation

Adding moving graphics to your logo, videos, website, and social media, is the easiest way to tell a story. By adding animation to your marketing and design strategy, you invite visitors to interact with your brand. This active journey is naturally engaging, and the simplest form of communication. Even the most complex idea can be made into a manageable and easy to understand concept with the help of animation.

Custom Fonts

Did you know something as simple as a brand’s typography can take viewers on a custom journey, telling a story with the font’s style? This year, we’ll be seeing more custom fonts that are unique and successfully capture the brand’s vibe. Yes, they make a statement (literally and figuratively), yes they stand out, but above all, custom fonts have the power to quickly give more feeling to every single word that’s written. Custom fonts give text more meaning. Read about some of the largest companies who created their own fonts and why: Mashable.

Bold Colors

The use of bigger and brighter colors will be popular. Why? Because the competition is fierce and everyone knows it. Companies want to capture attention, and it’s the loudest, boldest, and brightest that gets noticed. Think more color, even contrasting colors that make you stop to analyze a bit. A brand’s personality can be depicted with the use of color, and by choosing bold vs bland, a brand shows that it’s confident and not afraid to push boundaries. You can work this into an existing design by accenting material with more vibrant hues.

Modernized Retro Feel

Think 80s neon, metallic, bright lights, and pixels in design. It’s what we once deemed futuristic, sophisticated yet raw. Incorporating this look into marketing evokes a familiar, comfortable feeling because we’ve seen it before. It’s fun, nostalgic, and feels good. A retro look added to animation, logos, and graphics, brings together old and new styles that can take your brand identity to a whole new level. While flashy, the real goal is to make viewers slow down and get to know your brand better.

Design & Marketing in CT | Custom Website & Graphic Design | Wieting Design

Through the years, every company evolves whether it wants to or not. 2020 is here and with it new design and marketing trends. At Wieting Design, based in Fairfield County CT, our marketing team can help redefine your Connecticut business. Click to view our past design projects in CT and beyond.

Connecticut Full Service Marketing Agency

Wieting Design is a full-service design agency in Fairfield County, CT and serving all of Connecticut (CT).

We are committed to sharing our experience and expertise in website development, website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

Website Development in CT/Wieting Design

 

Why Is Customer Experience So Important?

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Many factors determine why people choose to buy including the obvious quality and price point, but did you know that improving customer experience can improve your sales? This is often overlooked, but the way clients interact with your business from start to finish affects conversions, SEO, and brand awareness / brand loyalty.

According to Forbes, “Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. But while 80% of companies believe they deliver ‘super experiences,’ only 8% of customers agree. In other words, companies have a long way to go. And, that means there is tremendous opportunity to disrupt a competitor or gain market share in an industry.”

Conversions

How potential and existing clients interact with your company ultimately determines if they complete your call to action or not; from learning more, signing up, visiting a location, or completing a purchase. Your brand is synonymous with the experience it provides. Remember that clients want to be treated like humans and want to know your company cares. Know your audience and know their expectations so that you can provide the best customer experience for them, in turn improving conversions.

SEO

Search engines rank sites based on their quality and relevant content, so improved website engagement can benefit your search engine optimization (SEO) strategy. When creating content and layout for your business site, consider how customers will interact with it. Provide a seamless experience for visitors that keeps them interested, interacting, sharing, and revisiting the site. An improved website experience will decrease the bounce rate and increase your click through rate (CTR) – all working to benefit your SEO. Learn about Wieting Design’s search engine marketing services.

Branding

A good experience makes people want to keep coming back, and in business this builds brand awareness and loyalty over time. The print material, website, social media, physical location, and all interactions with business staff attribute to the experience from start to finish and help define the brand. Consider every touchpoint and how to make it pleasant and memorable for consumers, so that they become loyal customers. Maintain consistency for all points of contact and know that building brand awareness and loyalty will increase your sales over time. View our design and branding services.

Given this information and the importance of user experience, consider how clients are interacting with your business – Are they satisfied? Are they engaged? Are their problems being solved? Consider how the process can be improved from start to finish, because your sales depend on it.

Your CT business can increase sales by improving user experience, and Wieting Design can help. Together we can plan your marketing strategy to focus on the entire consumer experience from initial discovery, learning phase, purchase, and follow up. Consumers are faced with countless options for products and services, but at the end of the day they choose to do business with ones they feel good about. From online interactions to in person meetings, customer experience is vital in decision making. Contact us today for help with your marketing strategy in Fairfield County CT and all of Connecticut. View our past projects.

 

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

How to Promote Your Business During Holidays

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It’s the most wonderful time of the year with lots of cheer, family, friends, love, and business promotions. November comes around and it seems like it may as well be December 25th with so many businesses in full-on holiday mode. While it may seem overwhelming, it doesn’t have to be. Take advantage of the season by getting into the spirit and learning how you can master the art of seasonal promotions yourself (note: no carols required, unless of course your clients love them).

Here are tips for advertising during the holidays without overdoing it or getting lost in all the noise:

1. Get in the holiday spirit and incorporate holiday themes and holiday related content into your marketing strategy on and off the web. By incorporating what’s currently relevant, you can increase customer engagement and even improve your SEO. When choosing a holiday theme (traditional, nostalgic, comedic, etc), remember to stay true to your brand and values; your audience will recognize and appreciate the authenticity.

2. Be consistent with visuals and messaging. Whichever theme you choose, be certain to maintain consistency across every touchpoint; from your website and email campaign, to your social media (Instagram, Pinterest, Facebook, Twitter) and any printed material for the season. The details matter and by maintaining consistency, you’ll increase your chances of becoming recognizable and memorable to clients. View our graphic design services.

3. Be creative yet targeted. Your holiday promotion doesn’t have to be loud and in your client’s face; it just needs to make a connection and can be more subtle if that’s what your clients respond to best. Try a holiday video or send a customized email. Show clients that you care for them and the community. It’s a time of giving so you can start by giving, too; this can be done by donating to a charitable cause and inviting the community to join, or offering a giveaway or discount to clients for a limited time.

4. Timing is important for the start of your seasonal advertising and end. Start too early and you may annoy, but start too late and your competitors may have already connected with your clients. Don’t just promote during holiday week; take advantage of the entire month of December. Also keep shipping deadlines in mind if relevant. For any holiday specials being offered, be certain to communicate a clear end date to create a sense of urgency so that clients take action as soon as possible.

5. Above all, know your audience and goals. Before proceeding with any marketing initiatives, you must first understand your clients, their needs, and what it is you’re looking to achieve in your promotional efforts. In anything you do, keep your call to action clear; this may be to contact you, make a purchase, visit your location, etc. Keep up with changing dynamics as well, for example remember Generation Z and Millenials make up a large portion of holiday sales, and they’re highly influenced by social media.

Whether you’re looking to connect with existing clients, gain new leads, improve brand recognition, or more – holiday promotions are a great way to get noticed and make a connection with your target market. Many of the tactics listed above can be incorporated into other holiday promotions for the future, and our team at Wieting Design a full service graphic and website design agency in Fairfield County, CT (Connecticut), can help. Contact us for your holiday promotional needs.

 

Wieting Design | Website Design Connecticut

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

4 Popular Feel-Good Design Trends

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While design typically varies greatly from business to business, there are design trends that gain popularity and are used across a wide range of industries. Because these popular design trends have a common element of making people feel good (remember rule #1 of marketing: make a connection before making a sale?), their application can be relevant to many types of businesses.

Shutterstock analyzed its users’ search data to determine creative trends that will continue to grow throughout the year. The full list can be viewed here. Our team at Wieting Design scanned through the list to see which of these trends are gaining popularity in the digital design world and why these design trends are effective for branding and marketing. Read through and watch the videos to get a better idea of each design. Maybe you’ll even discover a style that speaks to you and your brand.

Shutterstock’s Creative Trends

1. Fantasy Design – Think imaginary people and places that make you feel oddly content; this includes colorful clouds, mythical creatures, dreamlands, etc. There’s a bit of mystery in the air brought on by the unexplained feeling of happiness made possible by this design. Naturally, people want to see more and learn more about things that they do not understand, which is why Fantasy Design effectively draws viewers in. Feel-good factor? Check.

Watch a Shutterstock video showing samples of Fantasy Designs:
Fantasy – 2018 Creative Trends | Shutterstock

2. Punchy Pastels – The soft, sweet color scheme of pastels is mixed with in-your-face bright colors that demand attention. The bright colors work like neon lights to invite viewers in, while the pastel colors are almost nostalgic with their familiarity resulting in a feeling of calmness. This makes the Punchy Pastels Design effective in being simultaneously eye-catching and soothing. Feel-good factor? Check.

Watch a Shutterstock video showing samples of Punchy Pastels Designs:
Punchy Pastels – 2018 Creative Trends | Shutterstock

3. Ancient Geometrics – These intricate patterns are mesmerizing. The retro yet cultured feel of the symmetrical shapes draws in with the feeling that there’s a deeper story to be told. Shapes such as these are often associated with history, discovery, spirituality, and peace; and in marketing, these shapes can showcase the beginning of an amazing brand’s story. Feel-good factor? Check.

Watch a Shutterstock video showing samples of Ancient Geometrics Designs:
Ancient Geometrics – 2018 Creative Trends | Shutterstock

4. Holographic Foils – Shiny with a hint of old and new, this visual design is everchanging with a wide color palette that allows this design to suit a range of styles. The foil feels like something new is being unwrapped, and coupled with the changing colors brings a perfect balance of today’s quirky digital age. It’s almost like a celebration of the 1980’s and Y2K. Feel-good factor? Check.

Watch a Shutterstock video showing samples of Holographic Foil Designs:
Holographic Foil – 2018 Creative Trends | Shutterstock

Your Company’s Branding & Design

While the ultimate design for your business will be determined based on many factors such as business history, brand messaging, target audience, industry, etc., there’s one factor that should remain the same and that’s the feel-good factor. When your target audience looks at your company’s deliverables, from the website to the paper brochure, they should feel good and in turn comfortable with your brand.

The above creative trends teach us that despite these wide varied looks, the resulting feeling is the same. By incorporating these trends into a business’ design, these good feelings could be that connection that’s needed before making a sale. If you’re seeking graphic design, website design, logo design, video production, or other marketing assistance, contact Wieting Design or view our past projects for inspiration.

If you have any questions please email us or give us a call at 203 414 9692

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

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Wieting Design, LLC
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