Wieting Design

Thinking Of Building Your Own WordPress Website For Your Connecticut Business?

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We have written a few blogs about website themes verses custom websites and the downside of using themes when your building them on your own.  Using a developer to guide you with your WordPress theme purchase will ensure it is done correctly, will function, will look beautiful and be the right representation for your Connecticut business.

Why working with a WordPress developer is a good idea when using a WordPress theme for your Connecticut business

The WordPress platform is one of the web’s most popular Content Management System (CMS)—it now powers about 40% of users and many developers choose WordPress for its ease of use. At Wieting Design based in Fairfield County CT we build our websites from scratch and use WordPress themes when budgets call for it as they are faster to build and less expensive to execute. WordPress themes can work if you work with a developer.

One of the reasons WordPress has taken off in popularity is the vast popularity of themes and plugins it offers. WordPress users can choose from various functionalities for their sites and make them look beautiful and functional.  With the right combination of themes and plugins you can have yourself a great website for your Connecticut business, but working with a developer is important.  Trying to use a theme on your own can be overwhelming if your unsure of what to look for within the theme structure itself.

A developer will help you choose the right themes and plugins for your Connecticut business website

Choosing the right themes and plugins is critical and can be difficult if you don’t know what to look for. If you decide this is the route you want to take its always a good choice to work with a developer who knows WordPress and can guide you to where you need to be.

Using prebuilt templates (especially WordPress themes) come with a lot of overhead like bells and whistles you don’t need, want or will ever use Searching through the more than 10,000 WordPress themes that are available today can be confusing so it’s a good idea to make a list of the features you want; the size of your site, the look and feel your after and the purpose of your website. When working with a developer the more information you can give him or her will help you save on expenses, save on time and most important will ensure you going to get what you want. A couple of baselines you should have; search-engine optimization (SEO) and fast page loading times (regardless of device), and make sure the theme you select is responsive. Using a theme that has these features will make for a much better end-user experience on your site.

If you decide on a theme it is still best to work with a good developer, trying to build it yourself regardless of what you read will cause a lot of frustration. In some cases, you might need a feature that’s not available in the theme you choose. Maybe you’re looking for something original that’s crucial for your business to operate. Or something that simply has a differentiating factor compared to what your competition has. If that’s your situation, you need a developer to build that feature for you.  Working with a developer that has the experience will be able to troubleshoot and accomplish that goal for you.

Summary

Often times we get calls from business owners that have started there own website, but come upon many stumbling blocks and don’t know how to fix them. They always ask if we can help, but that takes time as we have to go back to square one and look to see what has been done and what and how we need to fix. This in turn will cost the client extra money that could have been saved if they started out with an experienced WordPress developer at the beginning of the project. Having an experienced website developer on your side that will guide you in the right direction will get your Connecticut business where it should be. You will have a website that functions well, and have a website that represents your company in a professional manner.  See some of our website work and give us call or email us if you have questions or think you might want to work with us. 

 

Connecticut Full Service Marketing Agency

Our team at Wieting Design, a full service marketing and website design agency, can help your Connecticut business redefine its brand strategy to make a lasting impression.

We are committed to sharing our experience and expertise in website development, website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

Website Development in CT/Wieting Design

Marketing & Design Trends for 2020

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2020 is here and with it a new era in digital marketing design trends. How will this year help define the next decade?

Our team at Wieting Design, a full service marketing and design agency, can help your Connecticut business redefine its brand strategy to make a lasting impression.

5 Marketing & Design Trends in 2020:

You may have heard the saying “new year, new you.” But this year, that’s not quite true. For 2020, we’ll see design trends that bring together the past and future fearlessly! Digital marketing rules the world, but this also means there’s a constant race to get noticed by users. This year the following design trends in marketing are sure to get noticed:

3D Logos

Logos that have a 3D design give more depth, literally. A 3D logo design draws viewers in deeper, forcing them to slow down and take a closer look. The texture, the feel… it’s almost surreal. This year’s design trends are more complex. Why? Because the future is now. What was once unrealistic or hard to do, can be done. While your current logo may be simple on paper, it can be taken to a whole new level for your website, social media, and videos. Here are some more logo design trends from Adweek.

Animation

Adding moving graphics to your logo, videos, website, and social media, is the easiest way to tell a story. By adding animation to your marketing and design strategy, you invite visitors to interact with your brand. This active journey is naturally engaging, and the simplest form of communication. Even the most complex idea can be made into a manageable and easy to understand concept with the help of animation.

Custom Fonts

Did you know something as simple as a brand’s typography can take viewers on a custom journey, telling a story with the font’s style? This year, we’ll be seeing more custom fonts that are unique and successfully capture the brand’s vibe. Yes, they make a statement (literally and figuratively), yes they stand out, but above all, custom fonts have the power to quickly give more feeling to every single word that’s written. Custom fonts give text more meaning. Read about some of the largest companies who created their own fonts and why: Mashable.

Bold Colors

The use of bigger and brighter colors will be popular. Why? Because the competition is fierce and everyone knows it. Companies want to capture attention, and it’s the loudest, boldest, and brightest that gets noticed. Think more color, even contrasting colors that make you stop to analyze a bit. A brand’s personality can be depicted with the use of color, and by choosing bold vs bland, a brand shows that it’s confident and not afraid to push boundaries. You can work this into an existing design by accenting material with more vibrant hues.

Modernized Retro Feel

Think 80s neon, metallic, bright lights, and pixels in design. It’s what we once deemed futuristic, sophisticated yet raw. Incorporating this look into marketing evokes a familiar, comfortable feeling because we’ve seen it before. It’s fun, nostalgic, and feels good. A retro look added to animation, logos, and graphics, brings together old and new styles that can take your brand identity to a whole new level. While flashy, the real goal is to make viewers slow down and get to know your brand better.

Design & Marketing in CT | Custom Website & Graphic Design | Wieting Design

Through the years, every company evolves whether it wants to or not. 2020 is here and with it new design and marketing trends. At Wieting Design, based in Fairfield County CT, our marketing team can help redefine your Connecticut business. Click to view our past design projects in CT and beyond.

Connecticut Full Service Marketing Agency

Wieting Design is a full-service design agency in Fairfield County, CT and serving all of Connecticut (CT).

We are committed to sharing our experience and expertise in website development, website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

Website Development in CT/Wieting Design

 

Wieting Design Launches A New e-Commerce Website

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Wieting Design has completed a new e-Commerce website for The Chocolate Barn.

For over 40 years The Chocolate Barn based in Shaftsbury, VT has been making homemade chocolates and ice cream.

The Chocolate Barn came to us needing a new modern website enabling their customers to learn more about the chocolates and ice cream they make and to offer online shopping worldwide. We designed and developed a new modern eCommerce website to illustrate just that!

Special thanks go out to Vernon Howard our Developer, Christine Bushey our Client Asset Manager, Peter Borrell our Copywriter and lastly to our wonderful clients Tom and Sue, the owners of The Chocolate Barn.

Take a look and order some great chocolates! 
https://thechocolatebarn.com/

Wieting Design | Website Development in CT | Connecticut Website Designer

Wieting Design is a full-service website design agency based in Fairfield County, CT and serving all of Connecticut (CT), bringing together form and function in website creation.

We are committed to sharing our experience and expertise in website development, website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

The Importance of Website Development / Programming for a Lasting Site

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Your website is the foundation of your Connecticut business’ online presence, which is why it’s so important to work with a reliable website developer (AKA programmer) for long term success. 

At the end of the day, every business wants more business by reaching more clients, educating more leads, and providing valuable solutions. And in today’s competitive market, one of the best ways to accomplish this is through a strong digital marketing strategy with website development. At Wieting Design based in Fairfield County CT, we can help!

Why is website development so important?

The core of your CT business on the internet is your website. The way the site is displayed and the way it functions depends on how it’s built on the backend – this is where the vital role of a website developer / website programmer comes in.

The code on the backend gives instructions for how the site looks and performs on the front end. The layout, colors, fonts, images, speed, user friendliness, responsiveness to different devices, security, and search engine ranking all depend on how the website is built. The better a site’s user experience and SEO ranking – the more likely it is to convert visitors into customers.

Should you hire a website developer?

If you’re building the first website for your Connecticut business or need a new one for an existing, a website developer can create the tools and solutions needed for optimal performance. Step one is to define the goals of the site and the functions needed to aid in business success (capturing leads, appointment setting, online purchases, etc).

Setting up customized website tools is key for both the business owner and clients. In addition, ask yourself – “How many times have I left a site because it just wasn’t loading or displaying correctly?” – You can prevent problems like these on your own website with a developer who codes the site properly and tests its functionality.

How can website development make a site last longer?

A well built site by a website developer makes maintenance easy and will make any website last for years to come. In addition to creating the site, a website developer can teach the owner to manage and update the site as needed. If any issues or bugs occur, a good developer will be available to help in a timely manner, preventing interruption in web presence.

Site updates, changes to content (text, photos, videos, blogs, services & offerings), and adding additional pages or features is easier with a well built site. It’d be a shame to spend time and money on creating a website ideal for your CT business, only for it to become useless gradually because of a poor content management system and an inability to keep up with technology. 

Hire a developer / programmer in CT:

First impressions matter – your web presence is a reflection of your company and the website needs to work correctly. Hire a website designer & developer who can create a reliable site that accurately represents your Connecticut business. Here are a few quick tips from Forbes on hiring an agency for website development.

Click here to contact us and schedule a consultation for your digital marketing. 

Wieting Design | Website Development in CT | Connecticut Website Designer

Wieting Design is a full-service website design agency based in Fairfield County, CT and serving all of Connecticut (CT), bringing together form and function in website creation.

We are committed to sharing our experience and expertise in website development, website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

 

Wieting Design launches CT Organic Pasta in West Hartford, CT

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There are a few types of projects and clients that we get lucky to work with. Projects like Connecticut Organic Pasta and owner Chef Don Pinger has been a pleasure to work with not to mention the great food we get to taste!! After all who doesn’t love GOOD FOOD!

Last year Don contacted us and wanted to talk about designing his new website. After a couple of months of copywriting, photography and meetings we launched Connecticut Organic Pasta in West Hartford, CT. A small site with the potential to expand in the future. He offers a wide variety of house-made fresh organic, non-GMO pasta and sauces along with an extensive selection of exceptional prepared salads, meals and desserts. Its been about 6 months and now he has expanded his offerings to catering and a menu that offers a wide variety of selections. While Don recognizes that some events require full-service catering, others may not and he has designed a menu that provides effortless solutions for every entertaining need.

CT Organic Pasta is a business that is tucked away in West Hartford, CT but has some big ideas and is going places! With the kind of homemade food he puts out he can’t miss! We look forward to the ride and are excited to the continued work with CT Organic Pasta.

I can personally say that the offerings he has are always fresh, healthy and tasty! Everything is cooked in his kitchen and he is always on hand to greet his customers. STOP IN AND SAY HELLO at 1142 NEW BRITAIN AVE., WEST HARTFORD, CONNECTICUT 06110

Take a look at his website at www.ctorganicpasta.com and see for yourself!

Wieting Design | Website Designer| Connecticut

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

Why Is Customer Experience So Important?

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Many factors determine why people choose to buy including the obvious quality and price point, but did you know that improving customer experience can improve your sales? This is often overlooked, but the way clients interact with your business from start to finish affects conversions, SEO, and brand awareness / brand loyalty.

According to Forbes, “Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. But while 80% of companies believe they deliver ‘super experiences,’ only 8% of customers agree. In other words, companies have a long way to go. And, that means there is tremendous opportunity to disrupt a competitor or gain market share in an industry.”

Conversions

How potential and existing clients interact with your company ultimately determines if they complete your call to action or not; from learning more, signing up, visiting a location, or completing a purchase. Your brand is synonymous with the experience it provides. Remember that clients want to be treated like humans and want to know your company cares. Know your audience and know their expectations so that you can provide the best customer experience for them, in turn improving conversions.

SEO

Search engines rank sites based on their quality and relevant content, so improved website engagement can benefit your search engine optimization (SEO) strategy. When creating content and layout for your business site, consider how customers will interact with it. Provide a seamless experience for visitors that keeps them interested, interacting, sharing, and revisiting the site. An improved website experience will decrease the bounce rate and increase your click through rate (CTR) – all working to benefit your SEO. Learn about Wieting Design’s search engine marketing services.

Branding

A good experience makes people want to keep coming back, and in business this builds brand awareness and loyalty over time. The print material, website, social media, physical location, and all interactions with business staff attribute to the experience from start to finish and help define the brand. Consider every touchpoint and how to make it pleasant and memorable for consumers, so that they become loyal customers. Maintain consistency for all points of contact and know that building brand awareness and loyalty will increase your sales over time. View our design and branding services.

Given this information and the importance of user experience, consider how clients are interacting with your business – Are they satisfied? Are they engaged? Are their problems being solved? Consider how the process can be improved from start to finish, because your sales depend on it.

Your CT business can increase sales by improving user experience, and Wieting Design can help. Together we can plan your marketing strategy to focus on the entire consumer experience from initial discovery, learning phase, purchase, and follow up. Consumers are faced with countless options for products and services, but at the end of the day they choose to do business with ones they feel good about. From online interactions to in person meetings, customer experience is vital in decision making. Contact us today for help with your marketing strategy in Fairfield County CT and all of Connecticut. View our past projects.

 

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

 

CONTACT US

Wieting Design, LLC
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o: 203.414.9692
e: cindy@wietingdesign.com

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Serving: CT, Fairfield County CT
Hartford  CT, New Haven County CT