Blogging Tips

6 Reasons To Keep Your Blog Alive and Active

August 28, 2018 by Cindy Wieting

In the era of digital marketing, content is the unmistakable king. There is no doubt, all your digital marketing initiatives will surely fall flat unless you have strong content marketing skills. Your blog is one of the most effective tools in content marketing. An irregular or dying blog does not add good value to SEO in which you have been investing a lot of time and money for long. Many business owners do not realize the power of an active blog in search visibility, leads and sales growth. They reluctantly begin with by posting once a month and eventually stop.

Here are 6 reasons on why you must keep your blog alive and active.

Keeps Readers Engaged

In order to keep your target audience engaged, you need to strike a chord with them. As the time changes interest of readers shifts along with the way they search for a particular topic or product.

An effective SEO practice tries to grab this ever changing tendency. It keeps itself continuously improving and adjusting with the change. SEO and blogging goes hand in hand.

A successful blog meets searchers interest by providing them with relevant and engaging posts. Strong readership and repeat visitors of the blog eventually increase website traffic.

Establish Your Authority and Expertise

You need to establish your online authority and expertise in order to rank higher in organic search results. This establishment organically boosts SEO ranking.

The best way to attain this is to post regular blogs on topics related to your business.
Answer your readers’ queries.
Try to cover all the relevant areas and subtopics to show your expertise.
The more you provide useful and authentic information to your searchers the more they spend time in your website.
Google’s spider is continuously indexing all the websites to measure their relevancy and authority. When people spend more time on your website and make repeat visits, your authority and expertise gets built. Your rank improves.

Provide Internal links With More Pages to Help Your Readers

A well managed blog always have relevant internal links in each of its blog posts.

Internal links connects a post with another relevant post of the same blog.
Logically placed useful internal links help searchers touch all the sub-topics easily.
It helps the visitors understand the topic much better.
It makes the visitors spend more time in your website.
Google finds it easier to understand the subject matter of the topics when they are interlinked.
Goggle focuses more toward the meaning behind the searches and webpage; it shifts from keyword matching.

Google Wants You to Keep your Website Updated

Google wants you to keep your website regularly updated and relevant with the time. It must cater the needs of a search query relevant to your website or blog. The best way to do so is to create relevant blog posts on regular basis. When a website grows by adding new content and web pages with regularity, Google rewards them by improving its rank.

Active Social Media Presence

Digital marketing is incomplete without an active social media presence. For that you require constant supply of high quality contents on social media.

You need to post interesting, high quality blogs in different social media channels.
Good social media blog posts are the most effective way of redirecting relevant customers to your website.
Getting likes and shares on your post improve your popularity and online presence.

Helps in Humanizing your Brand

When you show human side of your business in your blog, you actually connect more with your present and potential customers

Posts about how your employees are putting their efforts and passions in the business helps in humanizing your brand.
You can also touch issues and concerns relevant to your interest. It gives you unique chance to connect with your customers and build trust.

Your blog provides you a unique voice to present your expertise to build trust in your readers. Make your blog an active participator in establishing your online presence.

If you have any questions please email us or give us a call at 203 414 9692

Wieting Design | Website Design CT

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

How to Create an SEO-Friendly Blog Post

May 22, 2018 by Cindy Wieting

We have been discussing the importance of Search Engine Optimization (SEO) many times in our blogs. Being the backbone of any form of digital marketing initiative, your inbound marketing strategy will remain ineffective unless it gets fine tuned with SEO.

Blog posts play crucial part in inbound marketing and inbound marketing is an unavoidable part of digital marketing. An engaging and useful blog post can become a turning point in making your website achieve higher page rank as well as can help increase the number of repeated visitors.

Google keeps changing its algorithm, so that its website index technique remains a secret. Emphasizing healthy competition is Google’s target. It ensures that only relevant, useful and authentic information tops in the list of organic search results.

After doing some analysis we have figured out some qualities that SEO-friendly blogs should have. Lets’ find out-

Understanding recent SEO trends – Google, being the most popular search engine, every moment a huge number of people click here to get their queries answered. As per the recent trend of Google algorithm, concentrating on having exact keyword matches is a passé. It emphasizes more on analyzing relevancy and usefulness of the blog’s idea and content. Readability and cohesiveness of the blog play a crucial role in getting higher page rank in organic SERPs.

Maintaining High Quality Standards- It is important to maintain high quality standards throughout your blog posts. A quality blog is always organic and free of plagiarism in any form. Make sure the information you are providing to your audience is authentic and if possible add its source that testifies its authenticity. Making grammatical errors will affect blog post’s readability; so, be careful about that.

Including relevant Links- Adding links of useful pages that stand directly relevant to the subject matter and content of your blog post influences escalating your blog post’s quality. It helps Google in analyzing and recognizing the idea and content of your blog post. But before doing that, make sure the links you are providing also bear the marks of quality and authenticity.

Making blog post easy to skim- Not all your visitors will have patience to read each and every word of your blog post. A considerable section of the visitors will simply skim through the article to know whether it will fulfill his need or not. In order to win such visitors’ attention, make your blog easy to skim. An easy to skim blog post usually carries attractive headings and sub-heading that clearly tries to make readers have a quick grasp of what it tries to talk about.

Using Paragraphs- Sensible use of paragraphs attributes to make a good blog. Using separate and sensible paragraphs will not just improve coherency and readability of the blog but also will make it look nice. Each paragraph should have a main idea. You can easily figure it out by questioning yourself.

Attractive Headings and Meta description- Headings should be coherent and created by keeping the potential client’s need in the center. With an appealing headline, you also need well written Meta description. Meta description plays crucial part in making Google understand the subject matter of the respective page. It also increases your chances of getting clicked by searchers. Make sure you do a competitor study and make your heading stand-out in the crowd.

Wieting Design | Social Media Fairfield County CT

February 14, 2014 by Cindy Wieting

The Do’s & Don’ts of Blogging

Whether you’re a pro blogger or a beginner, having a successful blog offers many advantages. For example, it can be used as a tool to help generate targeted traffic to your website. It can even increase sales or leads. However, there are a few important things to remember when blogging. Here are a few Do’s and Don’ts:

Do get your best blog ideas from your target audience. One effective way of getting ideas is to answer the most pressing questions from your audience. You can search via social media and see what type of comments people are leaving. If you’re a startup company, you can take a peek at your competitor’s blog comments, Tweets and Facebook comments. If you notice any kind of questions or problems they are having, it could make a great post. People love stumbling upon articles that speak to them.

Don’t add fluff. Often times, many business owners will blog just for the sake of blogging. They will write long drawn out articles that ramble on just to fill up content on a page. Make sure you add value to your blog by providing your readers with interesting posts that inspires them or solves a problem.

Do build up your email subscriber list. Building a subscriber list will help you to share your new content with your audience. One way to increase subscribers is to be creative with your call-to-action. For example, instead of saying: ‘Join Our Email List!” say something that will capture their attention, such as: “Get Our Latest Tips by Email” or “Subscribe & Receive Monthly Deals.” This gives your readers more of an incentive to subscribe to your list.

Don’t be inconsistent. Make sure you are consistent with your blog. This doesn’t mean that you have to blog every day. It doesn’t even mean that you have to blog every week. Just make sure that you blog at least once a month. There is nothing worse than seeing an abandoned blog that hasn’t been updated in several months.

Do use relevant keywords to draw traffic. Blogging is a great tool to use to help increase your web traffic, as mentioned previously. Make sure you research and use keywords that your audience is currently using to find the product/service you’re offering. Don’t forget to create well written Meta Tag titles and descriptions that are engaging and SEO-friendly.

Don’t use poor quality photos. Quality photos are worth a thousand words. If you don’t have access to a professional photographer, make sure you use quality stock photos. You can purchase royalty-free photos from sites like iStockPhoto, Shutterstock, CorbisImages, etc.

Do track your results. Make sure you are tracking your traffic results. This will give you details on which blog posts people are reading the most. If you are using WordPress, there are several WordPress plugins you can install to monitor your blog’s traffic results.

Do you need help building a WordPress blog? Need help improving an existing blog? Feel free to contact us or call: 203.414.9692

Wieting Design | Social Media Marketing | Connecticut

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