2020 is here and with it a new era in digital marketing design trends. How will this year help define the next decade?
Our team at Wieting Design, a full service marketing and design agency, can help your Connecticut business redefine its brand strategy to make a lasting impression.
5 Marketing & Design Trends in 2020:
You may have heard the saying “new year, new you.” But this year, that’s not quite true. For 2020, we’ll see design trends that bring together the past and future fearlessly! Digital marketing rules the world, but this also means there’s a constant race to get noticed by users. This year the following design trends in marketing are sure to get noticed:
3D Logos
Logos that have a 3D design give more depth, literally. A 3D logo design draws viewers in deeper, forcing them to slow down and take a closer look. The texture, the feel… it’s almost surreal. This year’s design trends are more complex. Why? Because the future is now. What was once unrealistic or hard to do, can be done. While your current logo may be simple on paper, it can be taken to a whole new level for your website, social media, and videos. Here are some more logo design trends from Adweek.
Animation
Adding moving graphics to your logo, videos, website, and social media, is the easiest way to tell a story. By adding animation to your marketing and design strategy, you invite visitors to interact with your brand. This active journey is naturally engaging, and the simplest form of communication. Even the most complex idea can be made into a manageable and easy to understand concept with the help of animation.
Custom Fonts
Did you know something as simple as a brand’s typography can take viewers on a custom journey, telling a story with the font’s style? This year, we’ll be seeing more custom fonts that are unique and successfully capture the brand’s vibe. Yes, they make a statement (literally and figuratively), yes they stand out, but above all, custom fonts have the power to quickly give more feeling to every single word that’s written. Custom fonts give text more meaning. Read about some of the largest companies who created their own fonts and why: Mashable.
Bold Colors
The use of bigger and brighter colors will be popular. Why? Because the competition is fierce and everyone knows it. Companies want to capture attention, and it’s the loudest, boldest, and brightest that gets noticed. Think more color, even contrasting colors that make you stop to analyze a bit. A brand’s personality can be depicted with the use of color, and by choosing bold vs bland, a brand shows that it’s confident and not afraid to push boundaries. You can work this into an existing design by accenting material with more vibrant hues.
Modernized Retro Feel
Think 80s neon, metallic, bright lights, and pixels in design. It’s what we once deemed futuristic, sophisticated yet raw. Incorporating this look into marketing evokes a familiar, comfortable feeling because we’ve seen it before. It’s fun, nostalgic, and feels good. A retro look added to animation, logos, and graphics, brings together old and new styles that can take your brand identity to a whole new level. While flashy, the real goal is to make viewers slow down and get to know your brand better.
Design & Marketing in CT | Custom Website & Graphic Design | Wieting Design
Through the years, every company evolves whether it wants to or not. 2020 is here and with it new design and marketing trends. At Wieting Design, based in Fairfield County CT, our marketing team can help redefine your Connecticut business. Click to view our past design projects in CT and beyond.
Connecticut Full Service Marketing Agency
Wieting Design is a full-service design agency in Fairfield County, CT and serving all of Connecticut (CT).
We are committed to sharing our experience and expertise in website development, website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.
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