With so many website templates and simple tools like WordPress on the market today, many business owners and marketing teams think they don’t need a website designer. It’s an area where these businesses choose to save some money.
While just about anyone can create a standard website from a template using today’s technology, that doesn’t mean the website will perform well.
The standard templates lack a few key aspects that help engage viewers and get ROI for your website expenses. Good website design has a huge impact on:
- Lead generation
- Site speed
- Customer engagement
- Repeat customers
If you’re evaluating whether a professional website designer is worth it, read on for the 5 reasons your website needs a designer.
We Know How Design Impacts Customer Engagement
Website designers spend their workdays learning about how customers interact with websites and what makes those websites succeed. We know how to place calls to action in the right places.
Did you know that 57 percent of internet users won’t recommend a business if the website is unattractive or has a poor mobile experience? Website design is about more than just attractive colors and neat designs. It’s about encouraging your customers to keep coming back and engaging with you.
Most website templates scale accordingly on mobile. But have you considered how your website forms perform on mobile? And if you’re an e-commerce website, have you thought about your checkout process on mobile?
That’s the great part about hiring a designer is that we think through all that for you. We’ll ask you questions and help you create the right experience for your specific customers.
Website Designers Know the Latest Requirements
From site speed expectations to SEO standards, we know how to create a website that meets the latest requirements. That way, you aren’t prepping to change your website again in a few years, which is a lengthy and expensive process.
Website infrastructure is like the backbone of your website. It includes lots of technical information in the background that you probably never see or interact with. But it’s just as important as the front-end pretty design. The more modern your website’s infrastructure is now, the longer it will perform well for you.
When using pre-built templates, you might be also basing your website on technology from many years ago. That means you won’t see the same performance you would from modern website infrastructure.
We’ll Help Promote Returning Website Visitors
Ensuring website visitors return means having some way to stay in contact. One way of doing that is to gather their contact information when they first visit your website. Or, getting the customer to follow social media sites.
Ecommerce websites can do this through popup notifications at the end of the checkout process and an effective follow-up strategy.
At Wieting Design, we ask you questions about your goals for the website to make such recommendations. That way, you don’t have to be the expert about every aspect of your website.
You Won’t Have to Worry About Website Support
Websites are never complete. As requirements change and trends adapt, you’ll need to update your website. Knowing a good website designer who understands the ins and outs of your website will help you immensely.
Building such long-term relationships will help as your business grows. Our website design team can make minor changes for you to update your website according to new needs or requirements.
Perhaps you start your website without online chat but realize it’s an essential way to connect with your customers. Your website designer can work with you to get this new feature added and looking great. And the chat won’t look out of place at all because your website designer knows how to integrate it into what you already have.
Long-term, Hiring a Designer Will Cost Less
The price tag of hiring an expert is normally what leads people to do-it-yourself solutions. But the investment in website design is one that really pays off. Using an expert means your website will be up and running sooner.
If you do it yourself or have a friend do it on the side, it will take you a great deal of time to get your website ready and operational. And not only that, but the end product might lack an attractive design and strong user experience.
Budget website solutions can mean you just end up paying for a proper solution later, which costs you even more long term than just doing it right the first time with an expert.
Wieting Design provides expert website design and maintenance plans to help your business succeed. Contact us to share the details of your project requirements and get started working toward a modern, attractive and high-performing website.
Wieting Design offers modern websites that delight customers and turn website visitors into prospects. We have experience designing websites for a variety of industries and would love the opportunity to discuss your project with you. Contact us to learn more.
Wieting Design offers Graphic Design, Website Design, Search Engine Marketing, Video Production and Logo Design to our clients.