Your website is ready to launch after a lot of work, money and time. The hard work of the designers, developers, marketing team and you (the client) have paid off. You have a good solid product to help grow your business. But how do you get the word out? Talking about it to friends is not enough, they already know you. Your goal is get people who don’t know you or your services to pay attention, to know what your offering and how YOU can help them.
You can’t just launch a website and expect it to act as your sales tool without some help. Launching your website and doing nothing is the best way to undo all the hard work of designing and developing not to mention the dollars you have put in to it. Here are some suggestions that you should consider during the launch of your new website to get your new site ranking and clients calling!
Search Engine Optimization – (SEO)
It is impractical to expect people to know what your website address is directly. When someone is looking for a service they are going to type in that service and town. For example: if someone is looking for a interior designer they will most likely put in interior design Westport, CT or kitchen redesign Westport, CT
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
If your site fails to rank well in search engines then you are running backwards from success. A great looking website has nothing to do with generating leads. Engaging content, working keywords, a practical ‘call to action’ along with other strategical approaches to SEO will set up the foundation for your website to rank well, thus getting clicks on your website which leads to inquiries about your products or services.
Hiring a good SEO company is just as important if not more important then hiring a good designer to design and develop your website. Good SEO implementation will help sales grow. Check out our SEO services and see how we might be able to help you. We offer a variety of search engine optimization packages. We realize all companies are not alike and require different needs based on budgets, the type of website, and targeted locations.
Utilize Social Media
It’s no surprise that social media marketing is crucial to business growth. After all, we’re living in a digital world. Every business should be allocating time, energy and resources toward social media marketing.
Depending on the kind of company you have and what you have to offer, you need to decide which Social Media platforms will fit your company. We always say pick at least three and keep it up and keep it strong.
When your ready to launch make sure you are ready with your social media. Brand it to be consistent with your website graphics and content. Keep posting engaging content periodically for those people, who have a real interest in your products and services. Provide news, latest updates and other information to the user for building awareness. Don’t crave for instant success it takes patience.
Whether you decide to blog, use Instagram, Facebook, Twitter, or Pinterest just keep it going, the last thing you want a potential client to see is a blog post from a year ago it shows signs of disinterest in your business.
For more information on our Social Media services, please contact Wieting Design to see if we can help.
E-mail Marketing
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. But with all the “junk” emails we get on a daily basis, be selective of what and who you send them to. Send emails with a purpose!
So why and how should one go about email marketing? Well here are a few thoughts on the matter:
- Cost – Email marketing is CHEAP, there are no two ways about it. Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is not going to cost you alot compared to other channels of advertising.
- Success – Emails can be targeting specifically to the ideal consumer. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water .
- Measureability and Flexibility – With the analytics available today it’s easy to track responses to your emails exactly, in order to work out what parts of your campaign are working and what parts aren’t. With this knowledge, you can then react instantly to modify your campaign strategy if need be.
Send emails to spread announcements as it is a powerful way to keep a good relationship with the existing customers. Please contact us if you have some questions, we would be happy to help you!
AdWords (Pay-Per-Click (PPC) campaigns
SEO demands good content to work, but if you have a website that is visually driven you may want to consider an AdWords campaign. An AdWords campaign is an ad campaign within an AdWords account. An AdWords campaign is usually composed of several ad groups. Each ad group serves different ad texts based on the type of keyword a user may type into Google’s search engine to find what your offering. Google AdWords pay-per-click (PPC) is the most effective way to immediately establish your company’s online presence with a new client that is interested in what you have to offer!
If you would like more information on AdWords we would be happy to talk with you give us a call at 203 414 9692 or email us!
Wieting Design | Website Design CT
Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.
