Creative marketing can set your business apart from the pack, so it’s wise to stay updated on new approaches and trends. Before you jump into creating your marketing strategy for 2017, take a look at what marketing trends are going to have the most impact and return on investment.
8 Trends to Improve Your Marketing in 2017
CONTENT DENSITY – with the rise of SEO comes the rise of black-hat tactics as businesses try to outrank one and other. Random filler keywords and long dry content is going to be a thing of the past as Google makes yet another algorithm change to favor sites providing clear concise value in their choice of words versus length. Visitors are skimming content, skimming posts, and often only browsing headlines and H1 tags. With the current content overload, consulting an expert when curating content for your marketing would be a great investment as dense content makes a rise.
LEVERAGING BRANDING – having an established brand simplifies your advertising. It’s not enough to have a logo, you need an identity and voice that will help you stand out among your competition. Then include native advertising to grow your brand views. As we noted in our Google Adwords article, it also pays to advertise your brand and nurture potential buyers that may be stuck in the “just curious phase” of the buy cycle.
PERSONALIZED CONTENT – with the influx of businesses using social media, your voice will be lost if you target too broad a crowd. Rather tailor your marketing towards a specific audience. This goes back to our tip last week of creating your ideal customer profile and creating content like you were speaking to just them.
SOCIAL MEDIA – always monitor your social channels either live or via social listening tools and tailor your message to your market . Do not robo post the same content, all at once, across all platforms. It’s obvious to your followers you’re only interested in doing the bare minimum, not connecting with them and building a relationship. It’s also important to not go on social-autopilot by scheduling your posts and then disappearing until your queue is empty. Connect with your followers post with in the moment messages and share your brand’s voice.
LIVE STREAMING VIDEO – social media users are demanding more in the moment real unscripted content and live feeds are the fastest way to capture this. You do not need a studio, professional lighting, or equipment. Let your followers see the people behind their favorite brand and what inspires you to create your product.
EPHEMERAL CONTENT – Some marketing sources will tell you this is the wrong way to grow, but if you’re targeting a young progressive audience, it’s has a place and can be a great way to capitalize on the FOMO (fear of missing out) trend.