SEO Fairfield County CT | Wieting Design

Improve SEO For Your CT, NY, NJ Business

February 6, 2020 by Cindy Wieting

Ready to improve your SEO strategy?

Keeping up with ever-changing marketing best practices can be tricky, but if there’s one to rule them all in the digital age, it’s SEO for your CT, NY, or NJ business.

At Wieting Design, a full-service marketing agency, we can help your business improve its search engine ranking. More visibility online means more clients and more business!

How important is the first page of Google for websites?

According to Hubspot, “75% of users never scroll past the first page of search results.”

So even if you’ve got a great business and are creating great content on your website, it’s the search engines that determine much of your online success. If potential clients can’t find you on the first page, then your chances of being discovered significantly decrease.

How can you improve your website ranking?

The easiest way to improve your online presence is to work with an experienced digital marketing agency like Wieting Design based in Fairfield County, CT.

If you’re planning to improve your business’ search engine ranking on your own, you need to understand:

-SEO (search engine optimization) best practices – Click for a recap from Moz. In addition, we’ve created a list of practices that may be hurting your SEO.

-Keywords that your clients are searching – Define your target market and what you do, to incorporate relevant keywords into your web content. Remember not to stuff keywords, but to create valuable content for your audience.

-How search engines work – SEO experts estimate that the top search engine uses more than 200 factors to determine a website’s position. Click to learn more.

Free tools to help you understand your website’s SEO & performance:

Search engines use several factors to determine where a website shows in Google, Bing, Yahoo, and others. Use these free tools to better understand how your website is doing and what can be improved:

Website Grader – Use this tool to type in your website address and learn more about the site’s performance, mobile responsiveness, SEO, and security.

Monitor Backlinks – A free trial will show you which websites refer visitors to your page. Backlinks are important because they build credibility and help search engines find your page.

Do you need help with your SEO in CT, NY, or NJ?

Improving a website’s ranking and keeping its position is an ongoing process. Here are just some of the things to pay attention to for better SEO:

-Keywords
-Site navigation
-XML sitemap
-Title tags
-Alt attributes
-Url
-Meta description
-Inbound links
-Outbound links
-HTTPS site security
-Mobile-friendliness

And it doesn’t end there. Emerging technologies are already affecting how search engines rank results. For example voice technology for Alexa, Siri, and more.

There are many tools available online to help your CT, NY, or NJ business outrank the competition. But if you need additional help, we’d love to connect and assist.

SEO & Digital Marketing | Full-Service Marketing Agency | CT, NY, NJ

Wieting Design is a full-service marketing agency in Fairfield County, CT serving Connecticut, New York, New Jersey, and beyond.

We are committed to sharing our expertise in search engine marketing (SEM & SEO), website design and development, graphic design, social media, and more.

Whether your goal is to grow your brand, drive more website traffic, or set up a marketing plan, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

SEO For Your Connecticut, New York And New Jersey business

January 27, 2020 by Cindy Wieting

We thought it was time to do a blog on our great team members at Wieting Design, LLC. The people who make it possible!! The ones who work hard and the ones who take pride in their work.

First up is our SEO Specialist Alex.

Wieting Design works with New York, Connecticut and New Jersey businesses to improve their search engine ranking and website traffic. When you type your company’s offerings and location into Google, which businesses show up? If you’re not in the top results then your competitors are. While you may be the best solution for the searcher, if your business isn’t listed on the first page then there’s a big chance the potential client won’t even see you.

Through search engine optimization (SEO) best practices, your business can be found when clients turn to search engines for answers. Almost everyone’s online and to remain competitive in your industry, you need a successful online presence for your Fairfield County CT business. SEO is an ongoing process and if you’re not moving forward to stay on top of your position, you’re losing ground to a competitor who is.

Meet Alex our SEO Specialist

Meet Alex who spends his days helping businesses of all sizes rank in search results. He also loves helping small business owners in New Jersey, Connecticut and New York with SEO who have a small marketing budget. Alex is a Google Partner which is a marketing program for advertising agencies or third-parties that manage Google Ads accounts on behalf of other brands or businesses. Any company that achieves Google Partner status has employees with Google Adwords certifications managing their clients’ accounts. Google ensures that these certifications are current and that the company or agency meets Google’s standards for account management best practices.

He is an expert in WordPress SEO and Pay-Per-Click advertising. Alex has been an SEO professional since 1995. As a Certified Google AdWords professional and Google Partner, he delivers his PPC clients incredible returns on investments. His passion for perfecting his WordPress & SEO skills is what makes him an asset to our customers. He simply gets results!

Alex has spoken at universities, conferences, corporate workshops and WordCamp. His “Google Loves WordPress” presentation was voted at WordCamp NYC as the ‘Top 10’ by WPMU.org.

Our agency specializes in small business SEO, WordPress SEO, SEO WordPress Training, PPC Adwords Management and YouTube SEO. We pride ourselves on being the low-cost alternative for small businesses in New Jersey, Connecticut and New York who cannot afford to pay thousands of dollars for SEO.

Why is SEO important?

Why do you want to rank at the top of search results? The answer is simple.

75% of people don’t look past the first page of first results. This means that if you want more customers to find and contact your business, you need to rank in top search results for keywords and phrases related to your business.

Research shows that the first page of organic search results has a 76% click through rate, while pages two and three have a combined CTR of only 6%.

So, that being said the higher you rank in search results, the more people will find and visit your site. This means that you can reach more customers and earn more revenue for your business, but be sure your website is up to date, working properly, easy to navigate, and “looks just as good as your competitors”. You don’t want an outdated non-working website representing your business!

Interested in receiving custom SEO pricing? Call us at 203-414-9692 or email us.

Wieting Design | SEO | Connecticut

Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.

5 Step Guide to Understanding Local SEO

October 11, 2016 by Cindy Wieting

Pay close attention to local SEO optimization. Local SEO is an essential component to every business and brand that wants long-term success across search engines. Although it has a lot of similarities with organic SEO, it’s ultimately very different. Here is our 5 Step Guide to Understanding Local SEO.

What is Local SEO and how does it differ from your current SEO Efforts?

Local SEO refers to optimizing a site or pages on your site to show for organic queries in the search engines where the intent of the searcher is to find local information.

Why should you care about local SEO?

Local Search queries are the new consumer trend. Think SEO Expert in Wilton, CT or SEO Expert near me. Local SEO is your toolbox to let your community know you are here and ready to meet their needs. Local SEO services, when done right, can capture a lot of business for you and is so powerful it actually helps businesses that don’t have business websites.

Are you optimized for local search results?

Do you have a business name?
Do you have your local phone number and physical address on your website?
Do you have reputable links back to your site showing the correct name, address, and phone number?
Do you have a “claimed” Google Business page and Yelp page?
Are your social media business pages locally optimized?

Can you ignore local SEO?

Yes, if you’re looking to retire and/or close your business there’s no benefit in focusing on boosting your website traffic. For all other business owners, No! Google’s Pigeon update (search algorithm) makes local results more important than ever. Web traffic will automatically be led to businesses that are closer to the right consumer. This has a double effect on your SEO. The more you show up locally, the more traffic opportunities your website has, the more traffic you receive, the more google rewards your page by moving your business up in the rankings. More visibility also boosts your business’s credibility.

How can you optimize for local search engine results?

If you’ve been purchasing local advertising in a newspaper or television program, these results can have a one-time pop effect. Spending your resources on local search optimization has a steady consistent ROI. Start by making sure you website has a local address visible, claim your business on local review sites, and build healthy reputable backlinks to your website. As with all SEO efforts, it’s not something you do once and forget about it. It’s a slow steady fire that needs to be nurtured and fed by consistently adding new links and content. If you fail to add wood to fire, it burns out, right? In addition, your online presence should be monitored for reputation management as well. Are you getting reviews, suggestions for edits to your information, or comments from unhappy customers? Bad publicity or incorrect information will have a negative impact on your SEO and your business.

By choosing an experienced SEO company, like Wieting Design, we will build a Local SEO strategy that optimizes your local presence both on and off site, increases reputable links directing traffic to your site, and expands and monitors your online reputation.

Wieting Design | CT Search Engine Optimization

Search engine optimization (SEO) is no longer optional. In order to remain competitive in today’s internet marketplace, you need a successful online presence for your Connecticut (CT) business. At Wieting Design, our revenue-driven approach to SEO services in Connecticut is designed to attract, engage, and convert high-quality leads, faster. Our #1 focus is on obtaining long-term, residual results for our clients through organic search engine optimization (SEO).