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Improve SEO For Your CT, NY, NJ Business

February 6, 2020 by Cindy Wieting

Ready to improve your SEO strategy?

Keeping up with ever-changing marketing best practices can be tricky, but if there’s one to rule them all in the digital age, it’s SEO for your CT, NY, or NJ business.

At Wieting Design, a full-service marketing agency, we can help your business improve its search engine ranking. More visibility online means more clients and more business!

How important is the first page of Google for websites?

According to Hubspot, “75% of users never scroll past the first page of search results.”

So even if you’ve got a great business and are creating great content on your website, it’s the search engines that determine much of your online success. If potential clients can’t find you on the first page, then your chances of being discovered significantly decrease.

How can you improve your website ranking?

The easiest way to improve your online presence is to work with an experienced digital marketing agency like Wieting Design based in Fairfield County, CT.

If you’re planning to improve your business’ search engine ranking on your own, you need to understand:

-SEO (search engine optimization) best practices – Click for a recap from Moz. In addition, we’ve created a list of practices that may be hurting your SEO.

-Keywords that your clients are searching – Define your target market and what you do, to incorporate relevant keywords into your web content. Remember not to stuff keywords, but to create valuable content for your audience.

-How search engines work – SEO experts estimate that the top search engine uses more than 200 factors to determine a website’s position. Click to learn more.

Free tools to help you understand your website’s SEO & performance:

Search engines use several factors to determine where a website shows in Google, Bing, Yahoo, and others. Use these free tools to better understand how your website is doing and what can be improved:

Website Grader – Use this tool to type in your website address and learn more about the site’s performance, mobile responsiveness, SEO, and security.

Monitor Backlinks – A free trial will show you which websites refer visitors to your page. Backlinks are important because they build credibility and help search engines find your page.

Do you need help with your SEO in CT, NY, or NJ?

Improving a website’s ranking and keeping its position is an ongoing process. Here are just some of the things to pay attention to for better SEO:

-Keywords
-Site navigation
-XML sitemap
-Title tags
-Alt attributes
-Url
-Meta description
-Inbound links
-Outbound links
-HTTPS site security
-Mobile-friendliness

And it doesn’t end there. Emerging technologies are already affecting how search engines rank results. For example voice technology for Alexa, Siri, and more.

There are many tools available online to help your CT, NY, or NJ business outrank the competition. But if you need additional help, we’d love to connect and assist.

SEO & Digital Marketing | Full-Service Marketing Agency | CT, NY, NJ

Wieting Design is a full-service marketing agency in Fairfield County, CT serving Connecticut, New York, New Jersey, and beyond.

We are committed to sharing our expertise in search engine marketing (SEM & SEO), website design and development, graphic design, social media, and more.

Whether your goal is to grow your brand, drive more website traffic, or set up a marketing plan, we will adapt our approach to get you the results you need with the services we provide. View our services here or Contact us to learn more.

Filed Under: SEO Tagged With: How SEO Can Be Helpful For Small Business, Search Engine Optimization Fairfield County CT, SEO Benefits, SEO Fairfield County CT, SEO HARTFORD CT

3 Reasons Why You Need a Responsive Navigation Menu

January 18, 2017 by Cindy Wieting

Brands are recognizing there’s no need for two separate websites. The trend now is to create a responsive website that will work seamlessly on any mobile device, tablet, laptop, or desktop screen and is designed to adjust to meet the user’s needs. But, In order to ensure that your mobile visitors’ aren’t frustrated while surfing your web pages, it is vital to provide them a fully-functional menu that is easy-to-use.

3 Reasons to Use a Mobile Responsive Navigation Menu

  1. Better Usability – Although smartphones have the ability to zoom by ‘pinching’ or the double-tap, as well as other functions to help browsing non-responsive websites, navigation and legibility can still be difficult. Mobile users are more likely to use sites that are designed for mobile use instead of those that simply display a desktop version on mobile devices.

  2. More Conversions – According to Moz, a leading SEO company, UK based eCommerce company Offspring saw an increase of over 15% in mobile conversions, accompanied by a year-on-year increase in mobile revenue of over 100%.

  3. SEO Benefits – Since 2015, Google has been encouraging developers and businesses to prioritize mobile versions of their sites. Since April 2015, Google announced that mobile friendly websites would rank better on mobile search results pages than websites that were not mobile-friendly. Now Google is adding another new algorithm change that prefers one responsive website for every type of platform.

Design is not full of rules, but rather guidelines for creating wonderful ideas. In web design these ideas need to be usable and easy to interpret on any screen. Your mobile responsive navigation menu should be easy to locate and understand, organized so users don’t have to search around for content, and look like a natural extension of your site’s desktop version. Nested levels of navigation are not always the best choice for a mobile website. With so many web users now visiting on smartphones and tablets, expecting them to use your old, desktop navigation is simply not a viable option.

 

Wieting Design | CT Website Design

 

Are you ready for a mobile responsive site or unsure if your mobile menu is responsive? Give us a call for a free consultation at 203 414 9692.  

Filed Under: Responsive Website Design Tagged With: Custom Website Design Fairfield County CT, Graphic Design Fairfield County CT, mobile navigation, mobile responsive design, SEO Benefits

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Hartford  CT, New Haven County CT
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  • about
  • services
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    • website design
    • graphic design
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    • search engine marketing
  • work
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    • website design
    • logo design
    • graphic design
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