Why Every Business Should Consider Responsive Design.

 Are you looking for a way to make your website more engaging to visitors? There is one important thing to remember.  If a percentage of your web visitors access your website from a mobile device and your site only caters to Desktop users, you might want to consider making your website design responsive.  

Here’s why…

According to Forbes, 87% of adults in the USA have a mobile phone. That’s not surprising. It seems like everyone you run into has a mobile phone. Here’s where the details get interesting… 45% of those adults have a Smartphone and 90% use it to access the Internet. In addition, we spend 1.4 hours daily ‘online’ with a wireless device (iPhone, Android, iPad, tablet).

Approximately, 74% of mobile users will leave a website if it takes longer than 5 seconds to pull up.  Why are we throwing around so many statistics?  We want to stress the importance of having a website that caters to ALL devices. More importantly, we want to help you succeed online.

Is Having an Attractive Web Design Sufficient?

It is true that having a visually appealing website will make a great first impression. However, if your site is hard to access or navigate from a mobile phone, people will abandon your website.  Many mobile users have left websites and visited competing sites due to usability issues. Business owners have lost potential sales due to not having a mobile-friendly website.

The point here is, unless your ‘entire’ customer base lives in a remote village, where they only have access to Desktop computer technology, having a responsive website is necessary.

What is Responsive Design?

Responsive design immediately responds to the user’s behavior based on the platform, orientation and screen size. In plain English, a responsive website changes the layout and appearance of a website based on the size of the screen. In other words, it makes it a lot easier to read from a mobile device.  So, whether a visitor enters your site from an iPhone, Android or tablet, the site will automatically adjust to make it user-friendly for the person viewing the website.

It’s Not a Fad

At one time, many people believed that Responsive Design was just another fad. Today, small business owners and large corporations are finally realizing the importance of having a mobile-friendly website.  In addition, responsive design is also great for SEO.

The Difference Between a Mobile Site & Responsive Design

A few years ago, mobile developers were designing mobile websites separate from a Desktop version. You would have a separate URL, such as: m.yoursitename.com.  With a responsive website, you don’t need a separate URL. Mobile users simply log onto your website and the screen automatically adjusts to the device they are using. It makes a person’s web experience a lot easier.

Having a responsive design is good for business because it makes your visitors browsing experience a lot more enjoyable.

If you need a responsive design for a new or an existing website, contact us or call:  203.259.8913.

Wieting Design | Responsive Website Design