Many companies decide to go with stock photos because they feel hiring a photographer is to expensive. When your building a business and putting dollars into a website, logos, and marketing promotions you have to cut somewhere, right?
But if you use stock photos in some cases you may not connect with the user in that personal way as most people can spot stock photography in an instant. Using professional photography adds a personal touch to make that connection with the user. Using stock photography has its place for sure but where can you use it and where should you not use it? Here’s some pros and cons when it comes to using stock photography and professional photographs.
Stock Photo Are Flawless
With stock photos you can select the perfect shot, they are beautiful, clear and crisp and these days you can buy great stock photography very inexpensively. With the right selection they will convey your message perfectly in some cases. Stock photos can work well if you use a mix of “professionally shot photography” in and around your website and marketing materials. But, remember stock photos are identifiable because most likely they have been used before in other marketing promotions and can be a turn off to some potential clients. When you use your own photos you don’t have to worry about having the same photo somewhere else, and you own it.
Building Trust
If your developing a team page for your website, or if your building a website for a restaurant which will require galleries of various food shots, or if your an architect or a interior designer, you should invest in professional photography. These kinds of business’s demand original photography to showcase your personal work. Believe it or not we have seen many websites for builders and architects showcasing projects through stock shots and its very obvious sending a clear message that something is amiss.
So, in some cases one of the ways to build trust is to use your own personal shots to show your work, and get it done professionally.
As a full-service marketing company in Connecticut, we can guide you about the use of stock photography and professional photography throughout your website and other marketing promotions. Give us call at 203.414.9692 or send us an email.
Wieting Design | Graphic Design
Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.
