Regardless of the industry, business owners all have one thing in common, we all want to know the best marketing strategy that will help us achieve our bottomline. Last year, business owners were encouraged to learn online marketing tools, such as Google Analytics – even if they had access to marketing consultant. People were also encouraged to use content marketing to help drive revenue. This year, there are a few marketing tips that every business owner should utilize – here are a few to consider:

Build Relationships First – Then Sell

Many marketers do the opposite – they sell first with the intention of building a relationship in the future. In 2015, and beyond, it is all about building relationships. When you establish a relationship with your customers, you’re building trust. Many people make the mistake of only focusing on the sales aspect of marketing. 2015 is considered the year of the “customer experience,” according to Jay Henderson, Director of Strategy, IBM ExperienceOne. He believes that marketing is a thing of the past and marketers should focus on customer experience.

Make Call-to-Actions Easy

Many people complain that they have a difficult time getting visitors to take action (make a purchase, make a call, etc.). If you want people to take action, it’s important that you make the process as simple as possible. Your call-to-action should be clear and specific.

Provide Information that’s Valuable

If you’re anxious to launch a new website, product or service, it can be tempting to post information just to fill up a page. Often times, the information people post isn’t valuable to the reader. When you provide people with valuable information, they will feel compelled to remain on your webpage and return in the future. If the information doesn’t appeal to them, they will abandon your page and go elsewhere. Before posting content to your page, ask yourself, “Will this information add value to my website? Will it help people make an informed decision to buy or contact me?”

Make Your Text Easy-to-Read

Make sure your text is legible. Your font should be large enough for people to read. People shouldn’t have to squint to read your copy. Your text should also have a color that is easy-to-read regardless of what device people are using.

Make Your Headlines Count

According to experts, 8 out of 10 users will read a headline. However, only 2 out of 10 will actually read the entire headline. Make your headlines powerful, to the point and persuasive. Headlines should entice people to read further or to take action.

Lastly, in addition to the tips above, it is also important that marketers stay abreast to the latest marketing trends. Online marketing is constantly evolving. It is important to stay ahead of the game, especially if you’re in a highly competitive