Social Media Platforms for Business
We all know the power of a business’ social media presence for search engine marketing and brand awareness, but which sites should you be posting on to leverage this power?
While it may seem simple – just go where your target market is, you should also consider other platforms that may have hidden powers (for example search engine optimization and opportunities for new connections). You may already be utilizing Facebook, Instagram, and Twitter to reach your audience, but other platforms you should consider posting regularly on include Google My Business and Linkedin.
Google My Business
Google My Business can greatly increase your local impressions and offers web users a quick glimpse of your offerings. If you’ve got a complete business listing, searchers don’t have to take the extra step of clicking into your site because your company’s information and posts will be displayed directly in Google search results. Searchers no longer have to visit your website to learn more, which means you’re one step closer to being discovered.
First, claim your free listing in Google My Business and completely fill in the requested information – location, contact info, hours, photos, etc. Most business owners create their free listing and stop there, thinking they’ve done all that’s required. Creating the business profile is just the beginning though. The true key to maximizing Google My Business SEO capabilities is to regularly post on the platform.
Posting updates here is similar to other social media platforms with the option to add photos, videos, text, and links. In all that we do, the call to action (CTA) is vital so that potential clients know the next step to take. Google My Business makes CTA’s easy with optional buttons that include the opportunity to book online, learn more, sign up, call, and more.
In addition, past clients can post reviews for your business which will be displayed directly in search results. So take the time to ask for testimonials because we all know that what others say about us is infinitely more powerful than what we say about ourselves. Don’t underestimate the power of your Google business listing for SEO and brand awareness – try it and check your results using Google My Business Insights which will help you understand impressions and completed calls to action.
Years ago you may have used Linkedin solely for the purpose of displaying your resume and logging in occasionally to the site as a job resource. Today, users are active on Linkedin on a regular basis and the site has turned into a popular social media platform for professionals.
If you haven’t already done so, create a personal account and from this account create your Linkedin company page. On the company page be sure to completely fill out all information and include keywords related to your business that users may be searching for. Once completed, incorporate Linkedin to your social media strategy by posting regularly on your company page.
Posts can include text, links, photos, videos, and sharing of others’ content. To maximize your organic reach, incorporate hashtags for the chance to be discovered by your target market. In addition to posting on the company page, you can share these post updates to your personal account so that your existing network can also learn more about your business.
A feature that really sets Linkedin apart from other platforms is the ability to publish articles on the site, which are great for increasing exposure. If you’ve got an active blog on your own website, you can even republish the content directly to Linkedin to reach a larger audience. The incorporation of relevant hashtags will make your content easily discoverable and opens the door to new connections.
Marketing Your Business on Google and Linkedin
While both Google My Business and Linkedin are free to use, there are also paid options available. Try the free option first, analyze results, and move forward as needed.
At Wieting Design, a marketing & design agency based in Fairfield County CT, we’ve successfully set up and managed many SEO & social media strategies for businesses throughout Connecticut. Contact us to schedule a free consultation for your local CT search engine marketing and CT social media. Click to view all of our marketing services here.
Wieting Design | SEO Marketing Specialist in CT | CT Social Media Marketing
Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEM & SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website, or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.