Your CT business has so much to offer and no doubt deserves sales and marketing success. An often overlooked part of the marketing strategy is copywriting – the writing for your marketing needs. While you know your business best, your target market may have no idea and this is where an experienced team can help.
Consider the power of professional copywriting versus doing it yourself. A professional copywriter can help with the following:
Storytelling
Each company is just as unique as its people, and has an amazing story to showcase. The passion behind what you do, your vision, values, and competitive edge all make up this narrative worth sharing. A skilled copywriter can successfully tell your company’s story to educate and inspire clients to take action. This story can be shared across all platforms from print brochures to the website.
Branding
A great story should be shared over and over again with the right brand strategy. Marketing often gets pushed off to the side with busy day-to-day tasks, but a copywriter can step in to fill in the gaps. By following brand guidelines and maintaining consistency in all messaging, a brand becomes recognizable and gains meaning. There’s value in working on your brand, just look at Forbes’ 2018 list of most valuable brands.
Search Engine Optimization (SEO)
The top resource we turn to for answers is the web. Search engines sort results based on what’s most relevant and this is greatly based on the keywords websites use. Copywriters take the time to learn about your business, industry, region, and clients, in order to fully understand and incorporate powerful words that clients may be searching. The result is a higher search engine ranking. View our SEO services.
Connections
People buy the idea / the vision before buying the item or service. That’s why all businesses must work on making a connection before making a sale. Emotional bonds are built based on trust, understanding, and engagement. A copywriter takes the time to not only understand your business, but also its target audience – their interests, pain points, aspirations, etc – in order to best speak to them.
Calls to Action
Once a potential client takes the time to learn about your company, what’s the next step? Without clear directions in your messaging or a clear path, the connection may stop. With the help of an experienced copywriter who understands human behavior, the art of persuasion, and clear messaging, your viewers can be geared towards your call to action. This means you’re one step closer to reaching your marketing goals.
Marketing and writing often gets put off to the side, and this could be costing you business. By working with experienced marketing professionals, you can get the results you deserve. Your brand’s messaging is extremely important and if budget allows, work with a professional copywriter versus doing it yourself. The power of your messaging goes a long way and can help with storytelling, branding, SEO, connections, and calls to action.
There are many benefits of working with an experienced copywriter and design team like Wieting Design, serving Fairfield County CT (Connecticut) for over 20 years. Contact us for your copywriting or design needs.
Wieting Design | Website Design Connecticut
Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.
