Whether you are in the process of having a website built or thinking about having an existing website re-designed. There are plenty of web design mistakes you will want to avoid. The following are three common mistakes that could ruin your company’s brand image.
1. Inconsistent Corporate Identity
What does Amazon.com, Louis Vuitton and many other popular brands have in common? They are all consistent. When your brand is consistent, it becomes more memorable in the mind of your customer. Regardless of whether you own a large corporation or small business, your brand should be consistent. Your website, logo design, online and offline advertisements, and print collateral should mirror each other. A company with an inconsistent brand will have a difficult time competing in the marketplace.
2. Failure to Hire a Professional Web Designer
There are so many options available to business owners today that there is really no excuse not to have a website. Unfortunately, not every option is the right choice. It can be tempting to hire an inexperienced freelance web designer that offers the best price in town or the web hosting company that offers DIY website builders (with free templates) at a low price. Both options may sound good on paper, but in reality, it will cost you in the long run. It can cost you more money to fix someone’s mistakes or cost you potential business.
A professional web designer will not just build an attractive looking website, he or she will build a website that is marketable and user-friendly. A visitor is more likely to remain on a website if it is a breeze to navigate, visually appealing and offers something of value. A professional web designer will not just take the latest trends into consideration when designing a website, he or she will take your target audience into consideration. The purpose of having a website is to have visitors land on your page and make an informed decision (i.e. buy, call, email, sign-up, register, etc.). It’s a lot easier to accomplish your goals when your web design project is in the right hands.
3. No Clear Call-to-Action
Many business owners struggle with this particular one. The scenario usually starts off the same. They have a well-designed website, a great product to offer and traffic. However, no one is buying. If you don’t have a clear call-to-action, your visitors will not know what to do next. Your call-to-action should be obvious from the time a person lands on your web page.
Another mistake that many people make is providing too many options. When you provide people with too many choices – it causes confusion. Having a clear and concise call-to-action will increase conversion ratings and even increase returning customers.
Hopefully, the above tips will help you avoid the three common mistakes that could potentially harm your brand.