The main benefit of HTTPS is that it makes your site more secure for your users. More specifically, it’s more secure when a user is giving you any sort of information. Here are some advantages of switching to https.
If you’re following Google’s recommendations, deciding on HTTP vs HTTPS is also easy – switching to HTTPS will benefit you and the security of your site. There are also some additional SEO benefits for you to consider:
Not a major boost, but as part of an overall strategy with other ranking factors, it’s a safe bet. In addition, we usually see that the impact of Google’s recommendations and algorithm increase over time.
If you’re exploring Google Analytics for your HTTP site, the traffic passing through referral sources can appear as “direct” traffic. Through an HTTPS site, the security of the referring domain is preserved. This makes the HTTP vs HTTPS decision even easier to make.
Security and Privacy
Security benefits your overall goals in a few ways:
- Authenticates the website and server communication
- Avoids damages by third parties
- Encrypts data and communication, like browsing history and credit card information
If your interested in learning more email us or give us a call at 203 414 9692
Wieting Design | Search Engine Marketing