Hashtags are not just a great way to get people of similar interests under the same umbrella. You can also use hashtags for marketing your brand and improving your SEO strategy. There are many different ways through which you can use hashtags. These ways basically define how your product, brand or campaign will be promoted. Hashtags are a great way of engaging people and influencing them to promote your company.
Using hashtags to grow your business amongst consumers is how many brands get their target audience to discover who the company is and what they offer, which eventually leads to website traffic. A brand hashtag is one that links people directly to your company. It is vital that you keep it as original as possible. Using the company’s name is always a good idea. You can use other hashtags that support your product or services and bring more people into the discussion, as each hashtag as its own target audience. A recent example is that of the 2018 Billboard awards. BTS, a Korean band, became the first international band to win one of the awards. People used both the hashtag that linked the group BTS community and the second one, that of the award ceremony for voting.
So, if you are running a flower delivery business, you will first add the name of your shop, say #Petals, and the linking hashtag, such as #FlowerDelivery, and then maybe the area in which you work. Doing this can even help people searching on Google for flower deliveries in your area to find you.
Although campaign hashtags bring brand recognition, this specific strategy builds awareness about a designated campaign or event your brand is marketing. Many large businesses use this strategy as they create a separate hashtag for their latest campaign. This helps freshen things up and remind people of your brand, like Coca Cola used #ShareACoke campaign. Many regular people joined in and uploaded pictures of their names and bottles to their profiles. Even though, people were excited about the campaign the hashtag ultimately did more for the company.
Having a similar campaign for your product can be a great idea but you need to inculcate it with wider topics to include more people. If you are running a small or new business, people might not be following your particular hashtag. The best thing you can do is stay updated to trending hashtags and use them whenever possible or suitable.
Dos and Don’ts
Hashtags are great for improving your SEO. You can include and influence more people by using the right hashtags. Just don’t forget to keep your company and tagline hashtags consistent. One mistake that all beginners can make is spamming the trending hashtag. Avoid that at all costs, as it just makes you look too needy and is bad for your image. Look at the sidebar for relevant hashtags or just use the search bar to look for ones that are suitable for your product.
Avoid creating supporting hashtags, as that is counterproductive. The main purpose of a supporting hashtag is to include an audience from other chats to know about your brand and product.
Hashtags may have reached its popularity through Twitter but almost all Social Networking Sites (SNS) are using them now. This is not just because most people like to use them but also because they actually work in bringing people of similar interests together.
The worst thing that can happen when using a hashtag is to realize after it’s tweeted that the same hashtag is used for an entirely different topic.
Embarrassing situations can happen if you don’t do your research first. What if the hashtag you’re using has already been used in a discussion about something negative? Before using a hashtag, you always need to search to see if other people are using it and what they are saying.
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Wieting Design is a full-service, graphic and website design agency based in Fairfield County, CT and serving all of Connecticut (CT). We are committed to sharing our experience and expertise in website design, graphic design, social media marketing, search engine marketing (SEO), and video production to help build powerful tools and campaigns that work for your Connecticut business. Whether your objective is to grow your reputation, create client loyalty, drive traffic to your website or set up a marketing strategy, we will adapt our approach to get you the results you need with the services we provide.