You have just launched a brand new website, now what? You ask yourself, how will this new website bring me business?
That’s where Search Engine Optimization comes in. You just budgeted for a new website so you ask yourself and others “is it worth it?” The answer is yes, but you need to stick with it, make the investment and DON’T GIVE UP. Unlike advertisements the affects of SEO are permanent if you stick with it.
There are tons of blogs, articles, and facts about SEO as to why you should do it, so we are going to keep it simple with some SPECIFIC reasons why your business should definitely consider investing in Organic Search Marketing.
• Your competitors are doing it
• Results are low cost in comparison to ADWORDS and PPC
• Increased site usability
• Higher brand credibility
• Millions of websites on the internet, SEO will make you stand out
• Better ROI (return on investment)
Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any business needing or wanting online presence. Planning your SEO strategy should take place BEFORE OR DURING the design and build of your website. You need to plan ahead and structure your website as such. Here is a situation we came across last month with a new client.
So if you have a site advertising multi-services and your intent is to invest in SEO make sure you create landing pages for each service. It doesn’t have to be complicated if you plan ahead. Your website can be a 7 page site or a 25 page site to get the same results. It depends on your business and what you have to offer. Website designers should be educated about this – if they aren’t move on and find one who is. You don’t want to have to redo parts of your website and spend more time and dollars redoing it.
When we have a new client come to us with a redesign or new website need, we always ask: Are you planning on doing SEO? We need to know, so we can plan the build and design the right way! Give us call or email us we would love to show you how we can help you with your rank!