With 2014 ending, we are looking ahead and placing predictions for new trends in website design for 2015. As a designer I am seeing less complicated and more sophisticated designs, I believe there are a few trends that will stand out for 2015.
Flat design is a minimalistic design approach that emphasizes usability. It features clean, open space, crisp edges, bright colors and two-dimensional/flat illustrations and most important it is quick to load. Taking away the shadows, patterns, textures and all of the bells and whistles is what creates a ‘flat’ design. It is simple and sophisticated with clean lines that are smooth and minimalistic. Though flat design has been around for a while, we are thinking it is on the rise again. Flat design goes back to the basics of good solid design. Website design is judged on how well it works, how fast it loads, and usability. Flat design gives it all.
The parallax effect in web design is something that has gained popularity over the past couple of years. As you probably know, the parallax scrolling effect is all the rage now. Yes it is clean, and fun to use. However, if SEO is important this might not be the way to go. Here is why: It’s good practice to optimize your page for 1-3 keywords. So, if you have 7 pages in your site, you can optimize each page for 1-3 words, which means 7-18 keywords per site. If you use a one-page parallax design, you’re constrained to just 1-3 keywords. If you want to both use the parallax scrolling effect and make your site responsive, you’ll face difficulties because it’s pretty hard to make a parallax site display properly on all sorts of devices. It takes a real good programmer to make your site both responsive with the parallax scrolling effect. It is important to really know your needs. We had a client who wanted this effect, but due to the fact that SEO was of great importance to this client we opted to go with individual pages.
Responsive is Here to Stay
What is it? It is an approach aimed at crafting your site to provide an optimal viewing experience—easy reading and navigation with a minimum of re sizing, panning, and scrolling—across a wide range of devices (from desktop computers, ipads to mobile phones). It’s predicted that in 2015, mobile Internet usage will overtake conventional laptops and desktops. People who aren’t designing for a mobile audience are in essence working against themselves. Website users are customers and if they can’t easily use your website on whatever device they are using will take their business elsewhere. Responsive website design also benefits SEO.
Typography is King
Goodbye Arial…Typographic art is on the fast track toward mainstream. High-quality fonts are now available at affordable prices to small businesses that have previously had to pay out large amounts of money for complete font sets. Typography makes up the bulk of your website because web content is mainly about reading. Therefore, why not concentrate on making typography as clear, helpful and attractive as possible? It’s sad but true that many web designers just neglect typography and view it as something of an afterthought. Typography is beautiful and is a design in itself.
It is said that a picture is worth a thousand words; hence you will definitely see that in the upcoming year. Pending on what business you are in images are key. Interior designers, architects, landscapers, and restaurants need to show off their goods. Taking shots with your iphone, or having someone who is not a professional won’t cut it especially with responsive website design. Images are an excellent design method to utilize powerful images with text overlay as a way to quickly market ideas to users. When you consider the mobile user, a picture is more easily digestible than squinting at text. No matter what your business is having great images is key! Imagery can deliver your message, if done right.
Infographics are graphic visual representations of information, data, or knowledge intended to present complex information quickly and clearly.They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. The process of creating infographics can be referred to as data visualization, information design, or informations architecture. The goal of infographics is as simple as it is ingenious; to provide users with a user friendly interface that is designed to keep them interested for longer. Hand in hand with large images, infographics is a great way to display a lot of information in one space. It will take a good combination of pictures and typography but when you do it right the results keep people interested in a friendly way.
At Wieting Design we pride ourselves in good solid website design. We advise, listen, and design with your business in mind, your website is about you, not about us.