Important Aspects of Rich Copy for Websites?
Ten years ago, the focus was on how many keywords were embedded within a website’s Web copy. Today, that has completely changed; it’s all about relevance, readability, grammar and spelling. The search engine’s primary job is to weed out poor quality websites that contain spammy content and reward websites that contain useful, rich copy by ranking them higher. In this article, we’re going to share some of the most important aspects of rich copy for websites.
Benefits of Having Rich Web Copy
Gain Credibility with Google
When it comes to getting ranked well within the search engines, there are a series of parameters they look at and Web copy is high on the list. Some people believe there are criteria that hasn’t even been revealed to us. There is one thing for sure, content will always reign as king.
One advantage of having rich Web copy is that it gives you the opportunity to gain credibility with Google. At one time, Google relied heavily on bots to find content and rank sites. Today, they rely on platforms, such as Google Authorship to find relevant content directly associated with the author (or owner of content). This is a great way to gain credibility with the search engines and with your target audience.
Google Authorship basically links the author to the actual content they have created in order to help improve search results. Google Authorship is connected with a person’s Google+ account. One major plus is that it allows your profile photo to show up within the results which helps people to identify you as the actual creator of your content.
So, when people search for your company, they come in contact with your profile within the results page. Companies that build online credibility experienced more exposure and higher click-through rates.
Reach a Broader Audience
There are more than 2 Billion people who use the Internet today. In North America, that’s 78.6% of the population. Imagine how many people you could potentially reach. Unlike traditional advertising (magazines, infomercials, newspapers, direct mail, etc.) you can reach an unlimited amount of people with your Website copy, social media and other forms of content.
When your target audience finds your content to be relevant to what they are searching for online, they feel compelled to share it with the world. The more original and relevant your copy is, the more likely they will respond to it – as a result, they will take the next step – give you a call or buy your product or service.
The way to capture your potential customers’ attention is to create content that’s specifically tailored for your audience. Create content that will answer their questions and directs them to a viable solution which is your product or service.
The Future of Online Content
As mentioned previously, content will always be #1. In addition to having high-quality content that’s interesting and relevant, you should also have other forms of content circulating across the web. This includes engaging social media content, press releases, newsletters, landing pages, articles, and video content.
It is also important that you keep the Web copy on your website up-to-date. Make sure you are consistent with providing your audience with fresh content – whether it’s on your blog or social media sites. Companies that have a clear cut plan and content strategy will have the competitive advantage.