Search engine optimization (SEO) is the process of affecting the visibility of a website or web page in a search engine’s “natural” or unpaid (organic) search results.
Site owners have recognized the value of having their sites highly ranked and visible in search engine results. So how do you get those rankings up so clients can find you without knowing who you are? Can you avoid those monthly fees? Maybe.
There are several options when putting together information about SEO. They range from ensuring the website is programmed in such a way that search engines can easily crawl the website and index your information to creating an ongoing, complicated, cross referencing system with other websites and blogs to ensure that information about your website is referenced from many sources all linking back to your site and therefore driving up the rankings. Also, the blog is very important to your search engine rankings and a great place to provide the latest news and have interaction with your audience. We at Wieting Design recommend blogging once a week. With the right programming, page descriptions and content (key words for your business) you just might be able to have your website high in the rankings. It takes work on your part, but the payoff can be worth it and will save you $$. We always try this approach with our new clients first, and depending on the competition in the area sometimes it does work.
Check out some of our work here.
