There are millions of pages on the web that can match your brand’s target keywords. Any site that hopes to rank high for a particular word or phrase need to make sure their site’s SEO gives them the best possible chance and pay close attention to local SEO optimization. Local SEO is an essential component to every business and brand that wants long-term success across search engines.Although it has a lot of similarities with organic SEO, it’s ultimately very different.
Here is our 5 Step Guide to Understanding Local SEO
What is Local SEO and how does it differ from your current SEO Efforts?
Local SEO refers to optimizing a site or pages on your site to show for organic queries in the search engines where the intent of the searcher is to find local information.
Why Should you care about local SEO?
Local Search queries are the new consumer trend. Think SEO Expert in Wilton, CT or SEO Expert near me. Local SEO is your toolbox to let your community know you are here and ready to meet their needs. Local SEO services, when done right, can capture a lot of business for you and is so powerful it actually helps businesses that don’t have business websites.
Are you optimized for local search results?
- Do you have a business name?
- Do you have your local phone number and physical address on your website?
- Do you have reputable links back to your site showing the correct name, address, and phone number?
- Do you have a “claimed” Google Business page and Yelp page?
- Are your social media business pages locally optimized?
Can you ignore Local SEO?
Yes, if you’re looking to retire and/or close your business there’s no benefit in focusing on boosting your website traffic. For all other business owners, No! Google’s Pigeon update (search algorithm) makes local results more important than ever. Web traffic will automatically be led to businesses that are closer to the right consumer. This has a double effect on your SEO. The more you show up locally, the more traffic opportunities your website has, the more traffic you receive, the more google rewards your page by moving your business up in the rankings. More visibility also boosts your business’s credibility.
How can you optimize for local search engine results?
If you’ve been purchasing local advertising in a newspaper or television program, these results can have a one-time pop effect. Spending your resources on local search optimization has a steady consistent ROI. Start by making sure you website has a local address visible, claim your business on local review sites, and build healthy reputable backlinks to your website. As with all SEO efforts, it’s not something you do once and forget about it. It’s a slow steady fire that needs to be nurtured and fed by consistently adding new links and content. If you fail to add wood to fire, it burns out, right? In addition, your online presence should be monitored for reputation management as well. Are you getting reviews, suggestions for edits to your information, or comments from unhappy customers? Bad publicity or incorrect information will have a negative impact on your SEO and your business.
By choosing an experienced SEO company, like Wieting Design, we will build a Local SEO strategy that optimizes your local presence both on and off site, increases reputable links directing traffic to your site, and expands and monitors your online reputation.