4 Signs Your Business Needs Search Engine Optimization/SEO
When is the last time you picked up a local directory book, or searched your newspaper for a service? In fact, how often are you actually home when you’re looking for information? We’re always on the move and our needs as a consumer have changed. We want information available on-demand, and on the go and we trust the internet to tell us the best choices based our searched terms. However, the internet is not an equal playing field listing every businesses in alphabetical order or by distance, it’s going to show the “most relevant” listings based on an Search Engine Optimization (SEO) algorithm. The results shown on the first page, are the companies with the most optimized content on their website . SEO is the method that will bring more traffic to your website from search engines without paying for advertising.
How can you tell if your business needs Search Engine Optimization?
- Open an inprivate browsing session and search for what your business does, in your location. Did you show up in the “most relevant” listings? – If not, you’re not getting in front of your target markets. How many pages of results do you often look through before selecting your result? Maybe you’ll go the second or third page, but beyond that is a consumer dead-zone.
- Have your customers told you they’ve never heard of you before, or took a chance on you? Where you rank unfortunately also correlates to how much authority you have in your field and if consumers should trust you. If they can’t find you easily online, consumers tend to be wary.
- Are your company images floating around on the internet, but the description is an image number or your internal naming convention? Your images are a great opportunity to capitalize on Search Engine Optimization marketing and refer visitors to your site. An optimized image name should tell viewers what they are seeing and what they would find if they followed the link to your site.
- Have you seen reviews of your business online? Under this reviewer page, is there a website or official images, and are you responding to your customers? The best SEO strategy for your business will help you, not only improve your website, but monitor these third party sites. As well as, manage your online reputation by submitting missing information to third party sites and listening for feedback from your consumers on sites like Google+, Yelp, and Facebook.
Your online presence is extremely useful for helping customers find you and connect with your brand. The more optimized your site, the higher the rankings on search engines. The higher the search engine result, the more opportunities for visitors. The more visitors, the more the search engines treat your site as a trusted authority in your field. SEO is the best way for consumers to find you organically and build your trust as a reputable business. With SEO you are building an asset and the value increases over time and should be updated regularly. It’s never too late to start optimizing your online presence to maximize search engine result space, but the longer you sit on the sidelines the longer the game of catch up. Similarly, once you’ve reached your target, there are always going to be competitors and new websites right behind you vying for your spot. An active seo strategy, will help keep your company and brand at the top.