Mobile websites have come a long way. Remember when your mobile browser would route you to a separate mobile version of a website? Brands are recognizing there’s no need for two separate websites. The trend now is to create a responsive website that will work seamlessly on any mobile device, tablet, laptop, or desktop screen and is designed to adjust to meet the user’s needs. But, In order to ensure that your mobile visitors’ aren’t frustrated while surfing your web pages, it is vital to provide them a fully-functional menu that is easy-to-use.
3 Reasons to Use a Mobile Responsive Navigation Menu
Better Usability – Although smartphones have the ability to zoom by ‘pinching’ or the double-tap, as well as other functions to help browsing non-responsive websites, navigation and legibility can still be difficult. Mobile users are more likely to use sites that are designed for mobile use instead of those that simply display a desktop version on mobile devices.
More Conversions – According to Moz, a leading SEO company, UK based eCommerce company Offspring saw an increase of over 15% in mobile conversions, accompanied by a year-on-year increase in mobile revenue of over 100%.
SEO Benefits – Since 2015, Google has been encouraging developers and businesses to prioritize mobile versions of their sites. Since April 2015, Google announced that mobile friendly websites would rank better on mobile search results pages than websites that were not mobile-friendly. Now Google is adding another new algorithm change that prefers one responsive website for every type of platform.
Design is not full of rules, but rather guidelines for creating wonderful ideas. In web design these ideas need to be usable and easy to interpret on any screen. Your mobile responsive navigation menu should be easy to locate and understand, organized so users don’t have to search around for content, and look like a natural extension of your site’s desktop version. Nested levels of navigation are not always the best choice for a mobile website. With so many web users now visiting on smartphones and tablets, expecting them to use your old, desktop navigation is simply not a viable option.