Whether it’s a small business or large corporation, Search Engine Optimization (SEO) should be top priority for every business website. SEO not only improves a website’s visibility within a search engine, it can help enhance a company’s online presence and brand. In this article, we’re going to share a few reasons why you should consider investing in SEO for your website.
Design, Web content, headlines, Meta descriptions, page titles and keywords all play a role in branding. One advantage of SEO and brandability is that you don’t have to have the most popular brand in the market. You can gain popularity within the search engines by providing users with what matters to them the most – relevant content that solves a problem or fulfills a need. Relevancy is the key to building a successful brand.
SEO is Cost-Effective
SEO offers a good return on investment and it is cost-effective compared to other forms of marketing (i.e. Pay-Per-Click ads, buying email marketing leads and social media advertising). It is also more practical than investing in expensive print ads, TV commercials and other forms of traditional marketing.
It is important to note that SEO is a long-term investment, and results from SEO take time – it isn’t a quick formula that provides instant results over night. It’s also important to hire an experienced SEO consultant to handle your SEO campaign; otherwise, it will be a complete waste of time and money. A good SEO consultant will take your goals and business needs into consideration while developing your SEO campaign.
Thanks to SEO, companies of all sizes can experienced an increase in traffic. A website that is well optimized experiences higher click through rates compared to websites without SEO. As a result, an optimized website receives an increase in traffic.
Google measures the credibility of a website on a variety of factors. They measure the quality of your content, backlinks, links to relevant websites, a webpage’s navigation and more. A website with good SEO can automatically build credibility for a business.
Optimal Site Usability
SEO helps to make your website easier to navigate for your visitors. Inbound links within a webpage helps to make the most important pages within reach for visitors.
SEO allows you to track your progress. You can keep track of your conversions, traffic and ranking. You can see which keywords your visitors are using to search for your website before they even make a purchase. You can also measure what path they take to make a purchase.
As you can see, there are a variety of reasons to consider including SEO as part of your business strategy. To find out how SEO can help improve your online visibility and help your business grow, feel free to call Wieting Design at: 203.259.8913.