I have written about SEO before and want to write about it again. You spent a lot of time, and money getting your new website done. But, how will people find YOU? Having a nice website is not enough. Website Design and Search Engine Optimization work hand and hand these days to ensure you have a website that sells your business.
Search engine optimization (SEO) is no longer optional. In order to remain competitive in today’s Internet marketplace, you need a successful online presence for your business. It is a great investment for your company with great results.
Search Engine Optimization (SEO) is a technique used to increase a website’s visibility and traffic by increasing a website’s Ranking and SERP (Search Engine Results Page) Ranking.
What does this mean for me?
As a company with a website, SEO is becoming increasingly more important when attracting new clients. For example: if someone is looking for an architect in Fairfield County CT and they don’t know who YOU are, they will find your company on Google, Bing or Yahoo. Example: Our client Cugno Architect.
How do I find my rank? Do I even have one?
If your curious to see just where you rank, go to http://whatpageofsearchamion.com/
How do search engines (like Google, Yahoo, and MSN) find me?
The truth of the matter is that no-one knows exactly. Most of what we know about Search Engine Optimization is derived from our own experiences, so different people will have different advice on this. But here is a basic overview of the common things that search engines like:
Content on your first page is must! No matter how beautiful your site is, copy content is important both on your home page and inside pages with the right key words in place pertaining to your business.
The ” spider or crawlers ” reads the page, looking for keywords pertaining to you. You’ve probably heard a lot about putting keywords into your meta tags to get search engines to list you. Meta Tags are not necessary anymore for the main search engines. You need content on your page. The best way to get people to link to your site is to provide useful content.
Other necessary things to consider and do:
Set up Google analytics
Blogging – and give your audience useful information
Set up the right social media marketing
Get a business page listing on Google + and make sure you verify it with Google
If your thinking of building a new website or want to improve your existing site be sure you have a designer who is knowledgeable. It is also good practice to make sure your website designer has a good solid team that can accomplish everything you want in “one place”. If your website designer is knowledgeable they will work very closely with the key people involved to make sure your site is everything it should be to keep you in the forefront of your industry so customers can find you.
At Wieting Design, maximizing your return on investment through SEO is our top priority. Our SEO service in Fairfield County CT is designed to not only increase your traffic, it’s designed to promote your brand, generate leads, increase sales and help you achieve your bottom-line. Our #1 focus is on obtaining long-term, residual results for our clients through natural and organic Search Engine Optimization.